Tourist office manager salary

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  2. Tourist office manager salary

Tourist office manager salary

36 800 SEK

Travel agents and traffic assistants etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

24 900 - 43 800 SEK / month

Women earn 89% of what men do.

Försäljning & inköp

Average salary 36 800 SEK/month Monthly gross salary
Salary range 24 900 - 43 800 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a Tourist Office Manager do? – Tasks and Work Environment Salary development over time Tourist Office Manager salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Tourist office manager

Average salary 36 800 kr
Males 39 400 kr
Females 35 000 kr
1 Likes 0 Comments 13 Vacant jobs ->

What does a Tourist Office Manager do? – Tasks and Work Environment

A Tourist Office Manager is responsible for leading and developing the operations at a tourist information center. Tasks include staff management, budgeting, strategic planning, as well as daily contact with visitors and partners. The role also involves marketing the region’s tourist offerings, creating local collaborations, and handling administrative duties. The work environment is often diverse, with elements of both office work and direct customer interaction, where service orientation and flexibility are key qualities.

Salary development over time

The salary for a Tourist Office Manager has shown steady growth in recent years. In 2022, the average salary was 31,800 SEK per month, increasing to 34 100 in 2023. In 2024, the average salary further rose to 36 800, representing a total increase of approximately 7.2% over the three-year period. This positive trend can be partly explained by increased demand for qualified personnel in tourism and the visitor industry, as well as a more competitive job market for leadership roles. The increase is slightly higher than inflation, indicating that the profession has strengthened its position in the labor market.

Tourist Office Manager salary – comprehensive overview

  • Average salary: 36 800 SEK/month
  • Lowest salary: 24,900 SEK/month (men), 30,800 SEK/month (women)
  • Highest salary: 39,100 SEK/month (men), 37,100 SEK/month (women)
  • Hourly wage: 205 SEK/hour
  • Gender differences: Women earn 89% of men's salaries
  • Regional differences: Data on regional variations are unavailable

Education and qualifications

To work as a Tourist Office Manager, a post-secondary education in tourism, economics, or administration (2–3 years) is usually required. Many employers prefer candidates with experience in the visitor industry, as well as good language skills and digital tools proficiency. Practical experience in customer service and leadership is often more meritorious and can sometimes outweigh formal education.

  • Post-secondary education: Tourism, economics, or administration (2–3 years)
  • Certifications/courses: Leadership, project management, marketing
  • Internship/trainee: Recommended within the visitor industry
  • Prerequisites: High school diploma, preferably with a focus on hotel/tourism
  • Language skills: English, Swedish, and additional languages are advantageous

Many Tourist Office Managers are engaged in developing local networks and collaborations, which often makes the role both an ambassador for the region and a strategic project leader. Those who enjoy building relationships and creating new opportunities often find great variation in the profession.

– statsskuld.se

Common benefits and compensations

Among the most common benefits for Tourist Office Managers are wellness allowances, extra vacation days, and sometimes flexible working hours. There may also be opportunities for professional development, internal training, and discounts within the visitor industry. Occupational pension and insurance coverage are standard in public sector employment.

Competition and challenges

The competition for positions as a Tourist Office Manager can be intense, especially in attractive tourist regions where the number of available positions is limited. Digitalization and changing visitation patterns have transformed the role, requiring adaptability and digital competence. A challenge is balancing strategic development work with daily tasks, often seasonal customer flows. Additionally, managing multiple contacts and quickly shifting focus between tasks is essential. Staying updated on local and global trends in tourism is another ongoing challenge.

Tips for aspiring Tourist Office Managers

To succeed as a Tourist Office Manager, it’s beneficial to combine organizational skills with social abilities and a genuine interest in the visitor industry. Improving communication skills and language proficiency enhances the ability to meet visitors from different cultures. A proactive approach, emphasizing problem-solving and initiative, is valuable for handling unforeseen situations. Flexibility and adaptability during peak seasons are important, as is motivating and inspiring your team. Curiosity and willingness to learn about new digital tools for tourism information provide a competitive edge. Lastly, building and maintaining local networks for long-term collaborations is crucial.

Key facts about Tourist Office Managers

  • Average salary: 36 800 SEK/month
  • Salary range: 24,900–39,100 SEK/month
  • Education level: Post-secondary education (2–3 years recommended)
  • Typical employment: Permanent employment, often within the public sector
  • Demand: 550 available jobs in the profession

Career paths and future prospects

After three to five years as a Tourist Office Manager, it is common to advance to broader leadership roles within the visitor industry, such as operations manager or destination developer. Other career options include project management in tourism development or work within regional tourism boards. The forecast from the Employment Service indicates continued demand, with 550 available jobs. Digital skills and experience in strategic development increase opportunities for advancement and broader career development within the sector.

Frequently asked questions about Tourist Office Managers

  • What is the salary of a Tourist Office Manager?
    - The average salary is 36 800 SEK per month, with a range between 24,900 and 39,100 SEK.
  • Are there differences between men's and women's salaries?
    - Yes, women earn an average of 35 000 SEK, which is 89% of men's salary of 39 400 SEK.
  • What education is required to become a Tourist Office Manager?
    - Post-secondary education in tourism, economics, or administration is recommended.
  • What are the future prospects for the profession?
    - Demand is stable, with 550 available jobs according to current statistics.
  • What are the most common benefits?
    - Wellness allowances, extra vacation days, professional development, and occupational pension are common.
  • What is the highest salary for a Tourist Office Manager?
    - The highest salary is 39,100 SEK per month for men and 37,100 SEK for women.
  • What kind of work environment can be expected?
    - The work environment is varied, combining office work with customer contact and collaboration with local stakeholders.

Richard Andersson

Richard Andersson - 2025-07-08 09:10:25

Occupation
Who has the highest salary?
The highest salary for a Tourist office manager is 43800 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 38700 kr.
Who has the lowest salary?
The lowest salary for a Tourist office manager is 24900 kr. This salary belongs to a man working in the Government sector. The lowest salary for a woman in this profession is 28400 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 91% 25900 kr 30900 kr
25-34 87% 32200 kr 34800 kr
35-44 94% 34200 kr 36200 kr
45-54 85% 39300 kr 41500 kr
55-64 85% 38100 kr 39700 kr
Snitt 89% 34200 kr 36800 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Tourist office manager has the SSYK code 4221, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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