How much does a PR woman make

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  2. PR woman
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PR woman

46 600 kr

Information officers, communicators and PR specialists

39 900 - 51 900 kr / month

Women earn 93% of what men do.

Administration, ekonomi

What will be the salary after tax?

Salary progression PR woman

Average salary 46 600 kr
Males 49 100 kr
Females 45 700 kr
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What does a PR woman do? – Tasks and work environment

A PR woman works to create and maintain a positive image of an organization or individual towards the public and media. Tasks include writing press releases, managing social media, planning campaigns, and building relationships with journalists and other stakeholders. The work environment is often office-based with meetings, tight deadlines, and creative processes where collaboration and communication are key. Occasionally, travel and participation in events may occur to strengthen networks and branding.

Salary development over time

PR women's salaries have shown a steady increase over the past three years. In 2022, the average salary was 43,800 SEK per month, rising to 45 100 SEK in 2023 and further to 46 600 SEK in 2024. This represents a total increase of approximately 6.4 percent over the period. The positive salary trend can be explained by increased demand for communication experts in a digitalized and rapidly changing media landscape, where organizations invest more in PR to reach out effectively. Additionally, higher education requirements and specialization within the field influence salary levels. Despite salary growth, gender and sector differences still exist.

PR women often need to be both creative and analytical to succeed with campaigns that engage and build credibility. Managing multiple channels and target groups requires flexibility and good teamwork skills.

– statsskuld.se

PR woman salary – complete overview

  • Average salary: 46 600 SEK/month
  • Lowest salary: 39,900 SEK (female, public sector, high school education)
  • Highest salary: 51,900 SEK (female, public sector, pre-high school education)
  • Hourly wage: 280 SEK (based on 166 hours/month)
  • Gender differences: Women earn on average 45 700 SEK, men 49 100 SEK. Women thus earn 93% of men's salaries.
  • Regional differences: Data is unavailable, but salary levels may vary depending on region and sector.

Education and qualifications

The educational path for PR women often includes university degrees in communication, media, or related fields. Practical experience through internships or trainee programs is common to build networks and skills. The profession demands strong writing and communication skills, requiring high language proficiency and creativity.

  • Formal degrees: University education in communication, PR, or media/information science (3 years or more)
  • Certifications/courses: Courses in digital marketing, social media, and crisis communication
  • Internships/trainee programs: Common for gaining work experience
  • Prerequisites: Good knowledge of Swedish and English, both spoken and written
  • Advice for choosing: Select programs with strong links to practical communication and digital media

Common benefits and compensations

PR women are often offered benefits such as wellness allowances, flexible working hours, and occupational pension. Some employers may also provide bonuses linked to project results or performance. Opportunities for skills development and further education are common, along with access to modern work tools and an inspiring work environment focused on creativity and collaboration.

Competition and challenges

The profession as a PR woman is competitive, especially in larger cities where many seek similar positions. A challenge is to stay updated on new communication channels and trends, requiring continuous learning. Workload can be high with tight deadlines and media crisis management. Building credibility while being creative in communication demands high professional skills.

Tips for aspiring PR women

To succeed as a PR woman, strong communication skills and an interest in building relationships are beneficial. Creativity helps when designing campaigns and presenting ideas in new ways. At the same time, accuracy and analytical skills are necessary to evaluate results and adjust strategies. Flexibility and the ability to handle rapid changes in the media landscape are also important. Finally, good teamwork skills are essential for effective collaboration within teams and with external contacts.

Key facts about PR women

  • Educational level: University degree in communication or PR
  • Salary range: 39,900–51,900 SEK/month
  • Work environment: Office-based, creative, and communicative
  • Demand: Moderate job opportunities, unchanged forecast
  • Gender differences: Women earn 93% of men's salaries

Career paths and future prospects

After several years of experience, PR women can advance to roles such as communications manager, project leader, or specialist in digital marketing. Opportunities also exist to work as consultants or advisors in PR and communication. The employment agency's forecasts indicate moderate demand for information officers, communicators, and PR specialists, expected to remain unchanged over five years. The recruitment situation is balanced, meaning steady demand but no major changes expected.

Frequently asked questions about PR women

  • What is the average salary of a PR woman?
    - The average salary for a PR woman is approximately 46 600 SEK per month.
  • Are there significant differences between men's and women's salaries?
    - Yes, women earn on average 93% of men's salaries within the profession.
  • What education is required to become a PR woman?
    - Usually, a university degree in communication, PR, or media studies is required.
  • What are the future prospects for PR women?
    - Prognoses indicate moderate opportunities and unchanged demand for the profession.
  • What work environments are common for PR women?
    - Most work in office environments with lots of collaboration and creative tasks.
  • Can I work as a PR woman part-time or on an hourly basis?
    - Yes, part-time positions exist, and the average hourly wage is approximately 280 SEK.
  • What personal qualities are important in this profession?
    - Creativity, flexibility, attention to detail, and good collaboration skills are central qualities.

Richard Andersson

Richard Andersson - 2025-07-03 21:49:50

Occupation
Who has the highest salary?
The highest salary for a PR woman is 51900 kr. This salary belongs to a woman working in the Public sector with a pre-secondary education, 9 years. The highest salary for a man in this profession is 51300 kr.
Who has the lowest salary?
The lowest salary for a PR woman is 39900 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 41800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 28200 kr 28300 kr
25-34 93% 39600 kr 39800 kr
35-44 93% 47500 kr 47900 kr
45-54 97% 50800 kr 51300 kr
55-64 92% 50100 kr 50600 kr
65-68 50500 kr 50900 kr
Snitt 93% 46200 kr 46600 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession PR woman has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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