Media analyst salary

Media Analyst: Salary and Work

A media analyst plays a crucial role in fields such as information, communication, and PR. Their main responsibility is to analyze and evaluate media content to create insights and strategies for their clients or employers. Here, we take a closer look at salary statistics, job duties, and requirements to work as a Media Analyst.

Salary Statistics

According to the latest statistics, the average salary for a Media Analyst is 43 800 SEK per month. There is a gender pay gap where men earn an average of 45 000 SEK, while women earn 43 400 SEK. This means that women earn 96% of what men do on average. Compared to the previous year, the average salary has increased from 43 300 SEK to 43 800 SEK.

Job Duties

As a Media Analyst, one is responsible for monitoring and analyzing media platforms, including traditional media and digital channels, to evaluate how companies or organizations are portrayed and perceived. This involves compiling and interpreting data to provide insights and recommendations to clients or management.

Education and Requirements

To work as a Media Analyst, a relevant university education in fields such as media and communication studies, marketing, or similar is usually required. Important skills include analytical ability, communication skills, as well as knowledge of the media industry and marketing trends.

It is also advantageous to have experience working with media analysis tools and being able to interpret large amounts of data to draw conclusions. Being meticulous, structured, and having the ability to work independently are also important qualities for success in the profession.

Summary

Working as a Media Analyst means having a central role in understanding and influencing how organizations or brands are portrayed in the media. By analyzing and interpreting media content, one can contribute to strategic decisions and communication efforts that impact the company's reputation and success. For those interested in combining analysis with communication and media, the profession of Media Analyst can be both challenging and rewarding.