How much does a Media analyst make

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Media analyst

46 600 kr

Information officers, communicators and PR specialists

39 900 - 51 900 kr / month

Women earn 93% of what men do.

Administration, ekonomi

What will be the salary after tax?

Salary progression Media analyst

Average salary 46 600 kr
Males 49 100 kr
Females 45 700 kr
1 Likes 0 Comments 56 Vacant jobs ->

What does a media analyst do? – Tasks and work environment

A media analyst works with collecting, analyzing, and interpreting data from various media channels to help companies and organizations understand their media impact. Tasks often include environmental scanning, trend analysis, report writing, and presenting insights to management or external clients. The analysis can cover everything from traditional press and television to digital and social media. The work environment is mainly office-based and characterized by a fast pace, where flexibility and the ability to handle large information flows are central. Media analysts often work closely with communicators, marketers, and decision-makers in both private and public sectors.

Salary development over time

The media analyst profession has shown steady salary increases over the past three years, with the average salary rising from 43,800 SEK in 2022 to 45 100 SEK in 2023 and further to 46 600 SEK in 2024. This development corresponds to a total increase of approximately 6.4% over the period. The main reasons for this growth are the increasing importance of data-driven decisions in communication and PR, as well as a growing demand for specialist skills in digital analysis and social media. Despite a generally balanced job market, technological development and changes in the media landscape have contributed to raising skill requirements, which in turn has positively affected salary levels. It is also clear that larger employers and government agencies tend to offer somewhat higher salaries compared to smaller organizations.

Media analyst salary – comprehensive overview

  • Average salary: 46 600 SEK/month
  • Lowest salary: 39,900 SEK/month (female, public sector, upper secondary education, up to 2 years)
  • Highest salary: 51,900 SEK/month (female, public sector, pre-secondary education)
  • Average salary men: 49 100 SEK/month
  • Average salary women: 45 700 SEK/month
  • Women earn: 93 % of what men do
  • Hourly wage (average): 280 SEK
  • Regional differences: Larger cities and public employers often pay higher salaries

Education and qualifications

To work as a media analyst, a university degree in fields such as media and communication studies, statistics, or social sciences is usually required. Many employers also seek experience with analysis tools and skills in digital media. Internships and trainee programs are common pathways into the profession and can be crucial for building relevant experience.

  • Bachelor's degree: Media and communication studies, statistics, social sciences (3 years)
  • Courses/certifications: Data analysis, digital media, statistics
  • Internship/trainee: Common and often advantageous
  • Prerequisites: Upper secondary education, often specific eligibility requirements
  • Self-study: Possible through online courses in analysis and media monitoring

Media analysts often work behind the scenes, but their analyses can influence everything from crisis strategies to major advertising campaigns. The ability to quickly identify trends and risks in media flow makes the profession crucial for companies and organizations that want to stay ahead.

– statsskuld.se

Common benefits and compensations

Media analysts are often offered benefits such as wellness allowances, flexible working hours, and opportunities for remote work. Continuing education, access to modern analysis tools, and sometimes bonuses based on project results are also common. Occupational pension and insurance schemes are generally included in employment conditions.

Competition and challenges

The market for media analysts is characterized by relatively high competition and high demands for technical and analytical competence. Since the profession is part of the broader group of information officers, communicators, and PR specialists, there is a balance between supply and demand. Rapid developments in digital media and analysis tools require ongoing training and adaptability. Challenges can also arise from increased automation and the need to deliver insightful analyses quickly under time pressure. Success requires both deep subject knowledge and the ability to communicate complex information clearly.

Tips for those who want to become a media analyst

To succeed as a media analyst, it is good to combine analytical skills with curiosity and strong communication abilities. It is recommended to build a broad competence early on in media analysis and digital tools, and to stay updated on current industry trends. Good teamwork skills are important, as the work is often team-based and involves close dialogue with different professional groups. Being meticulous and detail-oriented helps with data collection and reporting. Finally, developing pedagogical skills is valuable so that analyses can be presented clearly to decision-makers and clients.

Key facts about Media Analysts

  • Educational level: Bachelor's degree in media and communication studies, statistics, or social sciences
  • Work environment: Office-based, often with flexible hours and digital tools
  • Work form: Usually full-time, but consulting assignments and project employment also occur
  • Demand: Moderate opportunities for employment, 758 job openings in the profession
  • Special skills: Digital analysis, trend monitoring, report writing

Career paths and future prospects

After three to five years in the profession, a media analyst can advance to roles such as senior analyst, communication project manager, or digital media specialist. There are also opportunities to move into strategic positions, e.g., as analysis manager or communication strategist. According to the Swedish Public Employment Service's forecasts for the information officers, communicators, and PR specialists group, the job market is expected to be balanced, with unchanged demand over five years. The number of job openings is relatively high, providing good opportunities for those with the right skills and experience.

Frequently asked questions about Media Analysts

  • What is the average salary of a media analyst?
    - The average salary for a media analyst is 46 600 SEK per month.
  • What education is required to become a media analyst?
    - Typically, a bachelor's degree in media and communication studies, statistics, or social sciences.
  • Are there gender differences in salary for media analysts?
    - Yes, women earn approximately 93 % of what men do in the profession.
  • What are the future prospects for media analysts?
    - The job market is considered balanced, with moderate opportunities and unchanged demand over the next five years.
  • What is the highest and lowest salary for media analysts?
    - The highest salary is 51,900 SEK and the lowest 39,900 SEK per month, depending on sector, gender, and education level.
  • What are the job responsibilities of a media analyst?
    - Tasks include media monitoring, data analysis, report writing, and presenting insights.
  • What personal qualities are important for the profession?
    - Analytical ability, accuracy, and good communication skills are especially important.

Richard Andersson

Richard Andersson - 2025-07-12 23:51:41

Occupation
Who has the highest salary?
The highest salary for a Media analyst is 51900 kr. This salary belongs to a woman working in the Public sector with a pre-secondary education, 9 years. The highest salary for a man in this profession is 51300 kr.
Who has the lowest salary?
The lowest salary for a Media analyst is 39900 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 41800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 28200 kr 28300 kr
25-34 93% 39600 kr 39800 kr
35-44 93% 47500 kr 47900 kr
45-54 97% 50800 kr 51300 kr
55-64 92% 50100 kr 50600 kr
65-68 50500 kr 50900 kr
Snitt 93% 46200 kr 46600 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Media analyst has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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