What is the hourly wage for interviewers?

The hourly wage averages 157 SEK.

Are there differences between men's and women's salaries?

Yes, women earn on average 109% of men's salaries.

What education is required to become an interviewer in opinion and market research?

A high school diploma is most common, but many employers offer internal training.

What are the future prospects for the profession?

Demand is stable with approximately 550 available jobs in Sweden.

What are the highest and lowest salaries in the profession?

Highest salary: 32,300 SEK (men), 29,500 SEK (women). Lowest salary: 24,400 SEK (men), 25,900 SEK (women).

What personal qualities are important for the profession?

Communicative, meticulous, patient, and flexible.

Interviewers, opinion and market research salary

Q: What does an Interviewer in opinion and market research earn?

The average salary is 26,200 SEK per month.

27 400 SEK

Market researchers and interviewers

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

25 500 - 33 200 SEK / month

Women earn 109% of what men do.

Försäljning & inköp

Average salary 27 400 SEK/month Monthly gross salary

Salary range 25 500 - 33 200 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does an interviewer in opinion and market research do? – Tasks and work environment Salary development over time Interviewer in opinion and market research salary – complete overview Open jobs Related occupations About the data

Salary progression Interviewers, opinion and market research

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What does an interviewer in opinion and market research do? – Tasks and work environment

Interviewers in opinion and market research collect information from individuals or companies through structured interviews. The work often involves contacting selected persons via phone, digital channels, or in person to ask questions according to a prepared questionnaire. The results are then used to analyze societal trends, customer satisfaction, or market changes. The work environment varies between office settings, call centers, and sometimes fieldwork, where flexibility and precision are important qualities.

Salary development over time

The salary for interviewers in opinion and market research has shown a stable and slightly increasing trend in recent years. In 2022, the average salary was 24,900 SEK per month, rising to 26 200 SEK in 2023 and further to 27 400 SEK in 2024. This represents a total increase of approximately 5% over three years. Salary increases can be linked to increased demand for market analysis and opinion surveys, as well as general wage growth in the service sector. The profession is also influenced by digitalization and changing work methods, which can create pressure on wages but also new opportunities for specialization.

Interviewer in opinion and market research salary – complete overview

Average salary: 27 400 SEK/month
Lowest salary: 24,400 SEK/month (men), 25,900 SEK/month (women)
Highest salary: 32,300 SEK/month (men), 29,500 SEK/month (women)
Hourly wage (average): 157 SEK
Gender differences: Women earn 109% of what men do
Regional differences: Data unavailable

Education and qualifications

To work as an interviewer in opinion and market research, no formal higher education is usually required, but a high school diploma is often a basic requirement. Employers value good communication skills and accuracy, as well as experience from customer contact or service roles. Many employers offer internal training in interview techniques and data collection. Practical experience, such as through internships or summer jobs, can be advantageous.

High school diploma: Usually 3 years
Internal training: Often introductory courses offered by the employer
Practical experience: Meritorious via customer service or similar roles
Proficiency in Swedish, spoken and written: Basic requirement
Computer skills: Necessary for digital surveys

Many interviewers quickly gain broad insight into societal issues and consumer trends through the projects they work on. Those curious about how people think and why they act as they do may find the profession especially stimulating and educational.

– statsskuld.se

Common benefits and compensation

The profession often offers flexible working hours, which can include part-time work or evening and weekend shifts. Several employers also provide wellness allowances, some remote work options, and sometimes bonuses based on the number of interviews conducted. Vacation pay and collective agreements are common.

Competition and challenges

Competition for roles as interviewers in opinion and market research is moderate but can vary depending on economic conditions and region. Digitalization and automation of surveys have changed the role, potentially leading to fewer traditional interviews. At the same time, there is an increasing demand for quality-assured data, which raises the bar for interviewers' accuracy and integrity. The job can sometimes be monotonous and requires patience, especially with repetitive tasks or hard-to-reach target groups. For those who are persistent and adaptable, good employment opportunities remain, particularly with larger research companies.

Tips for those who want to become interviewers in opinion and market research

To succeed as an interviewer in opinion and market research, it is beneficial to have a communicative and outgoing personality, making it easier to quickly establish contact and trust with respondents. A structured approach is crucial to follow interview manuals and ensure responses are recorded correctly. Being attentive and patient helps handle unexpected answers or long interview sessions without losing focus. Flexibility facilitates working varied hours and adapting to changing projects. Finally, accuracy and responsibility are vital, as collected data often form the basis for important decisions within companies and society.

Key facts about Interviewers in opinion and market research

Education level: High school diploma most common
Work environment: Office, call center, or fieldwork
Typical employment: Part-time or hourly employment
Demand: Around 550 available jobs in Sweden
Gender distribution: Higher proportion of women, women have higher average salaries

Career paths and future prospects

After a few years of experience as an interviewer in opinion and market research, there may be opportunities to advance to supervisory roles such as team leader or project coordinator. Some move on to analyst roles within market research firms or specialize in data collection and statistics. Forecasts from the Swedish Public Employment Service indicate continued stable demand, especially in companies offering digital surveys and consumer analysis. Combining the profession with further education in statistics, social sciences, or communication opens additional career paths in analysis, project management, or marketing.

Common questions about Interviewers in opinion and market research

What does an Interviewer in opinion and market research earn?
- The average salary is 27 400 SEK per month.
What is the hourly wage for interviewers?
- The hourly wage averages 157 SEK.
Are there differences between men's and women's salaries?
- Yes, women earn on average 109% of men's salaries.
What education is required to become an interviewer in opinion and market research?
- A high school diploma is most common, but many employers offer internal training.
What are the future prospects for the profession?
- Demand is stable with approximately 550 available jobs in Sweden.
What are the highest and lowest salaries in the profession?
- Highest salary: 32,300 SEK (men), 29,500 SEK (women). Lowest salary: 24,400 SEK (men), 25,900 SEK (women).
What personal qualities are important for the profession?
- Communicative, meticulous, patient, and flexible.

Richard Andersson - 2025-07-12 04:41:16

Occupation

Salary distributed by age and sector

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
55-64		27600 kr	28100 kr
Snitt	109%	27000 kr	27400 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34		26700 kr	27000 kr
35-44		27900 kr	28200 kr
45-54	88%	29300 kr	30500 kr
55-64	104%	29000 kr	29600 kr
65-68		29900 kr	30600 kr
Snitt	96%	29000 kr	29800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34		26700 kr	27000 kr
35-44		27900 kr	28200 kr
45-54	88%	29300 kr	30500 kr
55-64	104%	29000 kr	29600 kr
65-68		29900 kr	30600 kr
Snitt	96%	29000 kr	29800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	26800 kr	27100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	26800 kr	27100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	25400 kr	25700 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
45-54	88%	33400 kr	34100 kr
55-64	104%	28200 kr	28500 kr
Snitt	96%	30300 kr	30800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
45-54	88%	33400 kr	34100 kr
55-64	104%	28200 kr	28500 kr
Snitt	96%	30300 kr	30800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	25300 kr	25500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	25300 kr	25500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	27700 kr	28100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34		26700 kr	27000 kr
35-44		27900 kr	28000 kr
45-54	88%	28600 kr	29900 kr
55-64	104%	29100 kr	29800 kr
65-68		29600 kr	30500 kr
Snitt	96%	28800 kr	29600 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34		26700 kr	27000 kr
35-44		27900 kr	28000 kr
45-54	88%	28600 kr	29900 kr
55-64	104%	29100 kr	29800 kr
65-68		29600 kr	30500 kr
Snitt	96%	28800 kr	29600 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	27600 kr	27900 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	27600 kr	27900 kr

* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.

Salary per sector

Salary based on education

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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Interviewers, opinion and market research has the SSYK code 4226, which we use to match against the SCB database to obtain the latest salary statistics.