How much does a Interviewers, opinion and market research make

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Interviewers, opinion and market research

26 200 kr

Market researchers and interviewers

24 400 - 32 300 kr / month

Women earn 109% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Interviewers, opinion and market research

Average salary 26 200 kr
Males 24 700 kr
Females 26 800 kr
1 Likes 0 Comments 3 Vacant jobs ->

What does an interviewer in opinion and market research do? – Tasks and work environment

Interviewers in opinion and market research collect information from individuals or companies through structured interviews. The work often involves contacting selected persons via phone, digital channels, or in person to ask questions according to a prepared questionnaire. The results are then used to analyze societal trends, customer satisfaction, or market changes. The work environment varies between office settings, call centers, and sometimes fieldwork, where flexibility and precision are important qualities.

Salary development over time

The salary for interviewers in opinion and market research has shown a stable and slightly increasing trend in recent years. In 2022, the average salary was 24,900 SEK per month, rising to 25 700 SEK in 2023 and further to 26 200 SEK in 2024. This represents a total increase of approximately 5% over three years. Salary increases can be linked to increased demand for market analysis and opinion surveys, as well as general wage growth in the service sector. The profession is also influenced by digitalization and changing work methods, which can create pressure on wages but also new opportunities for specialization.

Interviewer in opinion and market research salary – complete overview

  • Average salary: 26 200 SEK/month
  • Lowest salary: 24,400 SEK/month (men), 25,900 SEK/month (women)
  • Highest salary: 32,300 SEK/month (men), 29,500 SEK/month (women)
  • Hourly wage (average): 157 SEK
  • Gender differences: Women earn 109% of what men do
  • Regional differences: Data unavailable

Education and qualifications

To work as an interviewer in opinion and market research, no formal higher education is usually required, but a high school diploma is often a basic requirement. Employers value good communication skills and accuracy, as well as experience from customer contact or service roles. Many employers offer internal training in interview techniques and data collection. Practical experience, such as through internships or summer jobs, can be advantageous.

  • High school diploma: Usually 3 years
  • Internal training: Often introductory courses offered by the employer
  • Practical experience: Meritorious via customer service or similar roles
  • Proficiency in Swedish, spoken and written: Basic requirement
  • Computer skills: Necessary for digital surveys

Many interviewers quickly gain broad insight into societal issues and consumer trends through the projects they work on. Those curious about how people think and why they act as they do may find the profession especially stimulating and educational.

– statsskuld.se

Common benefits and compensation

The profession often offers flexible working hours, which can include part-time work or evening and weekend shifts. Several employers also provide wellness allowances, some remote work options, and sometimes bonuses based on the number of interviews conducted. Vacation pay and collective agreements are common.

Competition and challenges

Competition for roles as interviewers in opinion and market research is moderate but can vary depending on economic conditions and region. Digitalization and automation of surveys have changed the role, potentially leading to fewer traditional interviews. At the same time, there is an increasing demand for quality-assured data, which raises the bar for interviewers' accuracy and integrity. The job can sometimes be monotonous and requires patience, especially with repetitive tasks or hard-to-reach target groups. For those who are persistent and adaptable, good employment opportunities remain, particularly with larger research companies.

Tips for those who want to become interviewers in opinion and market research

To succeed as an interviewer in opinion and market research, it is beneficial to have a communicative and outgoing personality, making it easier to quickly establish contact and trust with respondents. A structured approach is crucial to follow interview manuals and ensure responses are recorded correctly. Being attentive and patient helps handle unexpected answers or long interview sessions without losing focus. Flexibility facilitates working varied hours and adapting to changing projects. Finally, accuracy and responsibility are vital, as collected data often form the basis for important decisions within companies and society.

Key facts about Interviewers in opinion and market research

  • Education level: High school diploma most common
  • Work environment: Office, call center, or fieldwork
  • Typical employment: Part-time or hourly employment
  • Demand: Around 550 available jobs in Sweden
  • Gender distribution: Higher proportion of women, women have higher average salaries

Career paths and future prospects

After a few years of experience as an interviewer in opinion and market research, there may be opportunities to advance to supervisory roles such as team leader or project coordinator. Some move on to analyst roles within market research firms or specialize in data collection and statistics. Forecasts from the Swedish Public Employment Service indicate continued stable demand, especially in companies offering digital surveys and consumer analysis. Combining the profession with further education in statistics, social sciences, or communication opens additional career paths in analysis, project management, or marketing.

Common questions about Interviewers in opinion and market research

  • What does an Interviewer in opinion and market research earn?
    - The average salary is 26 200 SEK per month.
  • What is the hourly wage for interviewers?
    - The hourly wage averages 157 SEK.
  • Are there differences between men's and women's salaries?
    - Yes, women earn on average 109% of men's salaries.
  • What education is required to become an interviewer in opinion and market research?
    - A high school diploma is most common, but many employers offer internal training.
  • What are the future prospects for the profession?
    - Demand is stable with approximately 550 available jobs in Sweden.
  • What are the highest and lowest salaries in the profession?
    - Highest salary: 32,300 SEK (men), 29,500 SEK (women). Lowest salary: 24,400 SEK (men), 25,900 SEK (women).
  • What personal qualities are important for the profession?
    - Communicative, meticulous, patient, and flexible.

Richard Andersson

Richard Andersson - 2025-07-12 04:41:16

Occupation
Who has the highest salary?
The highest salary for a Interviewers, opinion and market research is 32300 kr. This salary belongs to a man working in the Privately employed workers with a high school education, 3 years. The highest salary for a woman in this profession is 29500 kr.
Who has the lowest salary?
The lowest salary for a Interviewers, opinion and market research is 24400 kr. This salary belongs to a man working in the Private sector. The lowest salary for a woman in this profession is 25900 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
55-64 26100 kr 26900 kr
Snitt 109% 25600 kr 26200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Interviewers, opinion and market research has the SSYK code 4226, which we use to match against the SCB database to obtain the latest salary statistics.

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