Image that illustrates Business owner (specialist shop), selling

Business owner (specialist shop), selling

37 800 kr

Sales-oriented store managers and department managers in stores

34 600 - 41 000 kr / month

Women earn 101% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Business owner (specialist shop), selling

Average salary 37 800 kr
Males 37 500 kr
Females 38 000 kr

What does a retail business owner do – tasks and work environment

A retail business owner with sales responsibilities manages both daily operations and sales in a specialty store. Tasks include planning and organizing store activities, leading and motivating staff, handling purchasing, inventory, and assortment, and ensuring sales targets are met. In addition to administrative and strategic duties, active participation in sales work is common, with customer contact, advising, and cash handling as central elements. The work environment is characterized by a fast pace, varied tasks, and demands for flexibility, especially during peak seasons and campaigns. Responsibility for staff and finances also involves many real-time decisions, requiring strong problem-solving skills and leadership.

Salary development over time

The salary for retail business owners with sales responsibilities has steadily increased in recent years. In 2022, the average salary was 35,500 SEK, which increased to 36 800 SEK in 2023. During 2024, the average salary has risen further to 37 800 SEK per month. This represents a total increase of about 6.5% over the three-year period. Salary development reflects a continued demand for qualified store managers but is also influenced by increased competition and requirements for digital skills. Gender pay gaps have narrowed, and women now earn slightly more on average than men in the profession. The positive trend can partly be explained by increased professionalism in retail and greater focus on leadership and business development.

Retail Business Owner salary – comprehensive overview

  • Average salary: 37 800 SEK/month
  • Lowest salary: 34,600 SEK/month
  • Highest salary: 41,000 SEK/month
  • Hourly wage (average): 227 SEK
  • Women earn: 38 000 SEK/month (101% of men's salary)
  • Men earn: 37,500 SEK/month
  • Regional differences: Less variation, but higher salaries are found in metropolitan regions

Education and qualifications

The path to becoming a retail business owner is often varied, but a combination of experience in retail, leadership, and relevant education is common. Formal educational requirements are not always high, but many have high school diplomas in commerce or economics, sometimes supplemented with post-secondary courses. Practical experience and the ability to lead others often weigh more than academic credentials.

  • High school education in commerce or economics: 3 years
  • Post-secondary courses/training: 1–2 years, often in business administration or leadership
  • Practical experience: Several years as a sales associate or department manager
  • Certifications: Courses in sales, leadership, or store management can be advantageous
  • Prerequisites: Previous experience in retail and managerial responsibility

Many retail business owners find their niche by offering unique products or specialized services, which often results in a loyal customer base and the ability to influence the store's profile in a personal way.

– statsskuld.se

Common benefits and compensations

In addition to the base salary, retail business owners often receive benefits such as employee discounts, bonus schemes linked to store performance, wellness allowances, and sometimes pension contributions. Larger chains may also include training opportunities and possibilities for further development in employment.

Competition and challenges

Competition for customers is intense in retail, demanding innovation, customer service, and adaptability. Digitalization and e-commerce have transformed the industry, and retail owners often need to combine traditional store work with digital marketing and online sales. Responsibility for staff and finances also pose challenges, especially during economic downturns or changing consumer behaviors. However, the broad role offers a wide variety of tasks and good opportunities for personal development for engaged and business-minded individuals.

Tips for aspiring retail business owners

To succeed as a retail business owner, it is important to combine business acumen with a strong service orientation, as customer relations are crucial for store success. Being proactive and able to make independent decisions is vital, especially when unexpected situations arise. Leadership skills are central, both to motivate staff and to create a pleasant working environment. A structured approach and prioritization skills help manage the many tasks involved in the role. For those seeking to develop in the profession, an interest in both sales and business development, as well as keeping up with trends and technological solutions in retail, is beneficial.

Key facts about retail business owners with sales responsibilities

  • Average monthly salary: 37 800 SEK
  • Education level: High school diploma, often supplemented with courses
  • Work environment: Store environment with administrative and sales tasks
  • Typical employment type: Privately employed
  • Demand: 550 job openings according to current statistics

Career paths and future prospects

After several years of experience as a retail business owner, opportunities include advancing to larger stores, taking over multiple units, or moving into regional management roles within larger chains. Some choose to start their own store or specialize in areas such as purchasing, marketing, or training store staff. According to the Swedish Public Employment Service and current statistics, demand for competent store managers remains stable, with over 550 job openings in the profession. However, the industry is influenced by increased digitalization and changing consumer habits, making flexibility and digital skills increasingly important for future opportunities.

Frequently asked questions about retail business owners with sales responsibilities

  • What does a retail business owner earn?
    - The average salary is 37 800 SEK per month, with variations depending on experience and region.
  • Are there pay differences between women and men?
    - Yes, women earn on average 101% of men's salaries in this profession.
  • What education is required to become a retail business owner?
    - High school education in commerce or economics is common, often supplemented with practical experience.
  • What are the future prospects?
    - Demand is stable with over 550 job openings in the profession according to recent statistics.
  • What are the most common benefits?
    - Employee discounts, bonus schemes, and wellness allowances are common benefits.
  • How has salary development looked in recent years?
    - Salaries have increased from 35500 SEK (2022) to 37 800 SEK (2024).
  • What career opportunities are available after a few years in the profession?
    - Progression to larger stores, regional management roles, or owning your own business are common paths.

Who has the highest salary?
The highest salary for a Business owner (specialist shop), selling is 41000 kr. This salary belongs to a woman working in the Privately employed officials with a upper secondary education, maximum 2 years. The highest salary for a man in this profession is 37500 kr.
Who has the lowest salary?
The lowest salary for a Business owner (specialist shop), selling is 34600 kr. This salary belongs to a woman also working in the Privately employed officials. The lowest salary for a man in this profession is 37500 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 32000 kr 32700 kr
25-34 91% 38100 kr 39300 kr
35-44 93% 35800 kr 36100 kr
45-54 89% 36400 kr 36800 kr
55-64 37600 kr 0 kr
Snitt 101% 37000 kr 37800 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Business owner (specialist shop), selling has the SSYK code 5221, which we use to match against the SCB database to obtain the latest salary statistics.

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