What does a Retail Business Owner earn (trade sector)?

The average salary is 37,800 SEK per month, with variations depending on experience and region.

Are there pay differences between women and men?

Yes, women earn on average 101% of men's salaries in this profession.

What education is required to become a retail business owner?

High school education in commerce or economics is common, often supplemented with practical experience.

What are the future prospects?

Demand is stable with over 550 job openings in the profession according to recent statistics.

What are the most common benefits?

Employee discounts, bonus programs, and wellness subsidies are common benefits.

How has salary development looked in recent years?

Salaries have increased from 35,500 SEK (2022) to 37,800 SEK (2024).

What career opportunities are available after a few years in the profession?

Advancement to larger stores, regional management roles, or owning your own business are common paths.

Business owner (specialist shop), selling salary

39 500 SEK

Sales-oriented store managers and department managers in stores

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

36 700 - 43 000 SEK / month

Women earn 94% of what men do.

Försäljning & inköp

Average salary 39 500 SEK/month Monthly gross salary

Salary range 36 700 - 43 000 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a retail business owner do – tasks and work environment Salary development over time Retail Business Owner salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Business owner (specialist shop), selling

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What does a retail business owner do – tasks and work environment

A retail business owner with sales responsibilities manages both daily operations and sales in a specialty store. Tasks include planning and organizing store activities, leading and motivating staff, handling purchasing, inventory, and assortment, and ensuring sales targets are met. In addition to administrative and strategic duties, active participation in sales work is common, with customer contact, advising, and cash handling as central elements. The work environment is characterized by a fast pace, varied tasks, and demands for flexibility, especially during peak seasons and campaigns. Responsibility for staff and finances also involves many real-time decisions, requiring strong problem-solving skills and leadership.

Salary development over time

The salary for retail business owners with sales responsibilities has steadily increased in recent years. In 2022, the average salary was 35,500 SEK, which increased to 37 800 SEK in 2023. During 2024, the average salary has risen further to 39 500 SEK per month. This represents a total increase of about 6.5% over the three-year period. Salary development reflects a continued demand for qualified store managers but is also influenced by increased competition and requirements for digital skills. Gender pay gaps have narrowed, and women now earn slightly more on average than men in the profession. The positive trend can partly be explained by increased professionalism in retail and greater focus on leadership and business development.

Retail Business Owner salary – comprehensive overview

Average salary: 39 500 SEK/month
Lowest salary: 34,600 SEK/month
Highest salary: 41,000 SEK/month
Hourly wage (average): 227 SEK
Women earn: 38 500 SEK/month (94% of men's salary)
Men earn: 37,500 SEK/month
Regional differences: Less variation, but higher salaries are found in metropolitan regions

Education and qualifications

The path to becoming a retail business owner is often varied, but a combination of experience in retail, leadership, and relevant education is common. Formal educational requirements are not always high, but many have high school diplomas in commerce or economics, sometimes supplemented with post-secondary courses. Practical experience and the ability to lead others often weigh more than academic credentials.

High school education in commerce or economics: 3 years
Post-secondary courses/training: 1–2 years, often in business administration or leadership
Practical experience: Several years as a sales associate or department manager
Certifications: Courses in sales, leadership, or store management can be advantageous
Prerequisites: Previous experience in retail and managerial responsibility

Many retail business owners find their niche by offering unique products or specialized services, which often results in a loyal customer base and the ability to influence the store's profile in a personal way.

– statsskuld.se

Common benefits and compensations

In addition to the base salary, retail business owners often receive benefits such as employee discounts, bonus schemes linked to store performance, wellness allowances, and sometimes pension contributions. Larger chains may also include training opportunities and possibilities for further development in employment.

Competition and challenges

Competition for customers is intense in retail, demanding innovation, customer service, and adaptability. Digitalization and e-commerce have transformed the industry, and retail owners often need to combine traditional store work with digital marketing and online sales. Responsibility for staff and finances also pose challenges, especially during economic downturns or changing consumer behaviors. However, the broad role offers a wide variety of tasks and good opportunities for personal development for engaged and business-minded individuals.

Tips for aspiring retail business owners

To succeed as a retail business owner, it is important to combine business acumen with a strong service orientation, as customer relations are crucial for store success. Being proactive and able to make independent decisions is vital, especially when unexpected situations arise. Leadership skills are central, both to motivate staff and to create a pleasant working environment. A structured approach and prioritization skills help manage the many tasks involved in the role. For those seeking to develop in the profession, an interest in both sales and business development, as well as keeping up with trends and technological solutions in retail, is beneficial.

Key facts about retail business owners with sales responsibilities

Average monthly salary: 39 500 SEK
Education level: High school diploma, often supplemented with courses
Work environment: Store environment with administrative and sales tasks
Typical employment type: Privately employed
Demand: 550 job openings according to current statistics

Career paths and future prospects

After several years of experience as a retail business owner, opportunities include advancing to larger stores, taking over multiple units, or moving into regional management roles within larger chains. Some choose to start their own store or specialize in areas such as purchasing, marketing, or training store staff. According to the Swedish Public Employment Service and current statistics, demand for competent store managers remains stable, with over 550 job openings in the profession. However, the industry is influenced by increased digitalization and changing consumer habits, making flexibility and digital skills increasingly important for future opportunities.

Frequently asked questions about retail business owners with sales responsibilities

What does a retail business owner earn?
- The average salary is 39 500 SEK per month, with variations depending on experience and region.
Are there pay differences between women and men?
- Yes, women earn on average 94% of men's salaries in this profession.
What education is required to become a retail business owner?
- High school education in commerce or economics is common, often supplemented with practical experience.
What are the future prospects?
- Demand is stable with over 550 job openings in the profession according to recent statistics.
What are the most common benefits?
- Employee discounts, bonus schemes, and wellness allowances are common benefits.
How has salary development looked in recent years?
- Salaries have increased from 35500 SEK (2022) to 39 500 SEK (2024).
What career opportunities are available after a few years in the profession?
- Progression to larger stores, regional management roles, or owning your own business are common paths.

Richard Andersson - 2025-07-10 12:15:05

Occupation

Salary distributed by age and sector

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36500 kr	39100 kr
35-44	93%	37400 kr	38000 kr
45-54	81%	40800 kr	41800 kr
55-64	90%	39200 kr	40800 kr
Snitt	94%	38200 kr	39500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36500 kr	39100 kr
35-44	93%	37400 kr	38000 kr
45-54	81%	40800 kr	41800 kr
55-64	90%	39200 kr	40800 kr
Snitt	94%	38200 kr	39500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36500 kr	39100 kr
35-44	93%	37400 kr	38000 kr
45-54	81%	40800 kr	41800 kr
55-64	90%	39200 kr	40800 kr
Snitt	94%	38200 kr	39500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34	110%	35600 kr	36500 kr
35-44	93%	39200 kr	39600 kr
45-54	81%	45100 kr	46400 kr
55-64	90%	43100 kr	43900 kr
Snitt	94%	40300 kr	41100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34	110%	35600 kr	36500 kr
35-44	93%	39200 kr	39600 kr
45-54	81%	45100 kr	46400 kr
55-64	90%	43100 kr	43900 kr
Snitt	94%	40300 kr	41100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34	110%	35600 kr	36500 kr
35-44	93%	39200 kr	39600 kr
45-54	81%	45100 kr	46400 kr
55-64	90%	43100 kr	43900 kr
Snitt	94%	40300 kr	41100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36800 kr	40200 kr
35-44	93%	36000 kr	36700 kr
45-54	81%	36900 kr	37700 kr
55-64	90%	37800 kr	39700 kr
Snitt	94%	36800 kr	38500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36800 kr	40200 kr
35-44	93%	36000 kr	36700 kr
45-54	81%	36900 kr	37700 kr
55-64	90%	37800 kr	39700 kr
Snitt	94%	36800 kr	38500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36800 kr	40200 kr
35-44	93%	36000 kr	36700 kr
45-54	81%	36900 kr	37700 kr
55-64	90%	37800 kr	39700 kr
Snitt	94%	36800 kr	38500 kr

* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.

Salary per sector

Salary based on education

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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Business owner (specialist shop), selling has the SSYK code 5221, which we use to match against the SCB database to obtain the latest salary statistics.