Information Secretary

What does an information secretary do? – Tasks and work environment

An information secretary works with planning, coordinating, and executing information campaigns within organizations, authorities, or companies. Tasks include writing and distributing press releases, handling media inquiries, producing informational materials, and keeping internal and external stakeholders updated. It often also involves managing websites, social media, and internal communication. The work environment is usually office-based and involves both independent work and close collaboration with colleagues in communication, management, and other departments. The profession requires high levels of organization, language skills, and the ability to quickly absorb and convey information clearly.

Salary development over time

Information secretaries have experienced steady salary growth over the past three years. In 2022, the average salary was 43,800 SEK per month, increasing to 45 100 SEK in 2023. The latest data for 2024 shows a further increase to 46 600 SEK, representing a total rise of approximately 6.4% over three years. This positive trend reflects a generally increased demand for qualified communication professionals, while digitalization and changing communication needs have created new requirements and opportunities in the field. Salaries have also been influenced by competition for skilled communicators and a growing professionalization of communication roles.

Information secretary salary – comprehensive overview

• Average salary: 46 600 SEK/month
• Lowest salary (women/men): 39,900 SEK / 41,800 SEK
• Highest salary (women/men): 51,900 SEK / 51,300 SEK
• Hourly wage (average): 280 SEK
• Gender differences: Women earn on average 45 700 SEK (93% of men's 49 100 SEK)
• Regional differences: Salary levels vary mainly between metropolitan areas and other regions, with higher wages in the metropolitan counties.

Education and qualifications

The path to becoming an information secretary usually involves a university degree in fields such as media and communication studies, journalism, or social sciences. Many employers also value experience in communication work, proficiency in Swedish both spoken and written, and knowledge of digital tools and channels. Internships and relevant part-time jobs are often advantageous and provide important insights into the profession's requirements.

• University degree: Media and communication studies, 3 years
• Certification courses: For example in PR, digital communication, or press management
• Internship: Often required or recommended within communication
• Prerequisites: Good Swedish, experience in text production and digital media
• Tips for choosing: Focus your education on the public sector or business sector depending on your interest

Common benefits and compensations

Information secretaries are often offered benefits such as flexible working hours, wellness allowances, extra vacation days, and remote work opportunities. Pension schemes, professional development, and subsidized lunches are also common, especially within the public sector. In addition to base salary, some employers may offer performance-based bonuses or incentives linked to project results or special efforts.

Competition and challenges

The competition for positions as an information secretary is assessed as moderate, meaning there are good opportunities for qualified applicants, but the job market is relatively balanced. Digitalization has changed the profession and increased demands for broad digital competence, requiring professionals to stay continuously updated. A key challenge is to quickly handle complex information and communicate in a way that reaches different target groups, often under high tempo and tight deadlines. The ability to collaborate and work proactively is therefore crucial for success in the role.

Tips for aspiring information secretaries

To succeed as an information secretary, strong communication skills and a genuine interest in societal issues are valuable. Being organized facilitates managing multiple projects and deadlines. Initiative is important for quickly identifying and responding to communication needs, while teamwork skills aid in contact with colleagues and external partners. An analytical mindset is useful when converting complex information into clear messages, and a professional attitude builds trust both internally and externally. Developing digital skills and being open to new tools enhances your chances of success in the profession.

Key facts about information secretaries

• Educational level: University degree recommended, often in communication
• Work environment: Office-based, often with flexible working hours
• Typical employment: Permanent employment within the public sector or larger companies
• Demand: Moderate, approximately 758 job openings within the profession
• Special skills: Digital communication and press management are in demand

Career paths and future prospects

After three to five years as an information secretary, opportunities include advancing to roles such as communications manager, press officer, or project leader within communication. Many also choose to specialize in areas like digital communication, media relations, or strategic internal communication. According to the Swedish Public Employment Service's forecasts for communicators, PR specialists, and related roles, the job market is expected to remain balanced with stable demand over the next five years. Competition for positions is steady, and relevant education and experience provide good prospects. Regionally, job opportunities are best in metropolitan areas, but digitalization also enables remote work and broader employment options.

Frequently asked questions about information secretaries

• What does an information secretary earn?
  - The average salary is 46 600 SEK per month, with variation depending on experience, sector, and region.
• What are the gender differences in salaries for information secretaries?
  - Women earn an average of 45 700 SEK and men 49 100 SEK, which means women earn approximately 93% of men's salaries.
• What education is required to become an information secretary?
  - A university degree in media and communication studies, journalism, or social sciences is recommended.
• What does the job market look like for information secretaries?
  - The job market is balanced with moderate opportunities and approximately 758 job openings nationally within the profession.
• What is the highest and lowest salary for an information secretary?
  - The highest salary is 51,900 SEK (female, public sector, pre-secondary education), and the lowest is 39,900 SEK (female, government sector, secondary education).
• What personal qualities are important in the profession?
  - Communication skills, organization, initiative, and teamwork are particularly important.
• Are there regional salary differences?
  - Yes, salaries are generally higher in metropolitan regions compared to other parts of the country.