- Salary statistics
- Sales Assistant salary
Sales Assistant salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
37 400 - 48 100 SEK / month
Women earn 89% of what men do.
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Salary progression Sales Assistant
What does a sales assistant do? – Tasks and work environment
A sales assistant supports the sales organization and handles administrative tasks related to sales. Tasks often include quotation and order processing, customer contact, follow-up on deliveries, and assisting salespeople with documentation and support. A sales assistant also plays an important role in ensuring internal processes run smoothly, such as coordinating meetings or collecting sales statistics. The work environment is typically office-based, often in open-plan offices, with a fast pace and demands for accuracy and customer service skills.
Salary development over time
The salary for a sales assistant has shown steady and positive growth in recent years. In 2022, the average salary was 37,400 SEK per month, which increased to 39 700 SEK during 2023. By 2024, the average salary further rose to 40 900 SEK, representing an increase of approximately 6.1% over the three-year period. This trend reflects a general pattern within marketing and sales professions, where increased complexity of tasks and a greater focus on digital tools have contributed to higher salary levels. The demand for qualified administrative personnel in sales has remained stable, and employers increasingly value experience and education, positively impacting salary development.
Sales assistant salary – complete overview
- Average salary: 40 900 SEK/month
- Lowest salary: 34,600 SEK/month (men), 35,500 SEK/month (women)
- Highest salary: 48,200 SEK/month (men), 40,000 SEK/month (women)
- Hourly wage (average): 239 SEK
- Gender differences: Men 44 300 SEK, women 39 500 SEK (women earn 89% of what men do)
- Regional differences: Varies, often higher salaries in metropolitan regions
Education and qualifications
To work as a sales assistant, a minimum of a high school diploma is typically required, preferably with a focus on economics, administration, or commerce. Many employers view post-secondary courses or vocational training in sales and marketing positively. Practical experience, especially from customer service or sales work, is often more meritorious and can sometimes outweigh formal education. Ability to handle digital tools and systems is an important qualification in today’s profession.
- High school diploma: Business and administration program (3 years)
- Post-secondary education: YH or KY training in sales/marketing (1–2 years)
- Courses/certifications: Excel, CRM systems, business systems
- Internship/trainee: Common during education
- Prerequisites: Good Swedish and English, computer literacy
Many sales assistants have the opportunity to work closely with both sales teams and customers, providing a broad understanding of the company's operations and potentially paving the way for roles in sales management or marketing. This exposure can be valuable for those looking to develop within the organization.
Common benefits and compensation
Sales assistants are often offered benefits such as wellness allowances, flexible working hours, and occupational pension. Other common compensations include bonuses linked to team sales targets, subsidized lunches, or remote work opportunities. Some employers also provide skills development through internal or external training.
Competition and challenges
The competition for sales assistant positions is moderate, with a relatively large number of available jobs – currently about 550 positions within the occupational group. Challenges mainly include the broad scope of the role, requiring a combination of administrative skill, customer service, and the ability to handle stressful periods. Digitalization and automation of administrative processes may influence demand over time, making it important to continuously develop digital competence and adapt to new tools. For those entering the job market, competition can be higher, especially in metropolitan areas where many apply for similar roles.
Tips for aspiring sales assistants
To succeed as a sales assistant, attention to detail is important, as many tasks require precision and organization. Being communicative facilitates collaboration with colleagues and customers, which is central to the role. Flexibility and resilience are crucial when the pace increases, especially during campaigns or quarter-end periods. Early familiarity with common business systems and digital tools is recommended, as these are part of everyday work. Actively seeking internships or part-time jobs during studies provides valuable experience and strengthens your CV. A friendly attitude and service-mindedness are appreciated by employers, and an interest in sales and business processes opens opportunities for further development.
Key facts about sales assistants
- Education level: High school diploma or post-secondary vocational training
- Work environment: Office-based with high pace and customer contact
- Demand: Approximately 550 job openings nationwide
- Future prospects: Moderate opportunities, demand expected to remain stable according to the Employment Service
- Special skills: Digital tools, CRM, customer service
Career paths and future outlook
After a few years of experience as a sales assistant, there are opportunities to advance to roles such as sales coordinator, inside sales representative, marketing assistant, or administrative manager. Many also choose to further their education in sales, marketing, or economics to move into more qualified positions. According to the Employment Service, job prospects are moderate, and the recruitment situation is balanced, with an outlook of unchanged demand over the next five years. Digitalization and increased specialization may create new career paths for those willing to further their education or take on more responsibility. At the same time, competition for the most attractive positions can be higher in larger cities.
Frequently asked questions about sales assistants
- What does a sales assistant earn?
- The average salary is 40 900 SEK per month, with variations between 34,600–48,200 SEK depending on experience, gender, and region. - Are there salary differences between men and women?
- Yes, men earn on average 44 300 SEK while women earn 39 500 SEK, which means women earn 89% of men's salaries. - What education is required to become a sales assistant?
- A high school diploma with a focus on commerce or administration is recommended, but post-secondary education and practical experience are also advantageous. - What are the future prospects for the profession?
- The opportunities are moderate, and demand is expected to remain unchanged over the next five years, according to the Employment Service. - What are common tasks for a sales assistant?
- Order management, customer service, administration, quotation work, and support to the sales team are typical tasks. - What benefits are common?
- Wellness allowances, occupational pensions, bonuses, and opportunities for skills development are often offered. - How many job openings are there in the profession?
- There are approximately 550 job openings within the occupational group of marketing and sales assistants.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35800 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 37600 kr | 37800 kr | |
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 38800 kr | 38900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 37600 kr | 37800 kr | |
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 38800 kr | 38900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35900 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35900 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 39500 kr | 39600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 39500 kr | 39600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Sales Assistant has the SSYK code 4114, which we use to match against the SCB database to obtain the latest salary statistics.
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