Vacant job

Do you want to develop how CRM is used to create smarter member journeys and data-driven marketing?

Svenska Turistföreningen (STF) is now looking for a CRM and Marketing Specialist who wants to combine CRM, segmentation, and marketing automation with digital marketing. Here you will have a central role where you develop how we use Dynamics 365 Customer Insights to create relevant member journeys, targeted campaigns, and long-term relationships with our members and guests. This is an operational role for you who enjoy working hands-on in the systems, like analyzing data, and are motivated by turning insights into activities that deliver results. With us, you will have the opportunity to influence how CRM is used to strengthen both the member experience and the development of the business.

We offer you

At Svenska Turistföreningen, you become part of an organization with a strong purpose – to inspire people to discover Sweden and make nature and culture experiences accessible to more people. Here you will work in an organization where engagement, sustainability, and development are at the center.

With us, you will get among other things:

• A key role where you will further develop the use of Dynamics 365 Customer Insights.
• The opportunity to combine CRM, marketing automation, and digital marketing in a varied and operational role.
• Data-driven work with segmentation, customer journeys, and automated communication flows.
• A broad role with many contact points and close collaboration with the CRM team, communication, sales, member development, product owners, and external agencies.
• Great opportunity to influence working methods, test new ideas, and develop CRM work in the organization.
• A workplace where collaboration, engagement, and development permeate the culture.

What you will do here

As a CRM and Marketing Specialist, you will become an important part of our CRM team and work cross-functionally and broadly with several departments in the organization. You are responsible for developing and optimizing how CRM is used in marketing work – from segmentation and automated customer journeys to campaigns, analysis, and follow-up.

You will become a key person in the continued development of Dynamics 365 Customer Insights and will have the opportunity to develop how CRM is used to create smarter member journeys, increased sales, and stronger engagement.

In the role, you will among other things:

• Be responsible for the operational planning and implementation of CRM activities.
• Build segments, member and guest journeys, and automated flows in Dynamics 365 Customer Insights.
• Develop member journeys and create content for, for example, member renewals and other important member and guest journeys.
• Conduct A/B tests and continuously optimize target groups, content, and timing.
• Ensure data quality and that GDPR and consent management are followed.
• Activate campaigns and offers and ensure that CRM is used for the right target groups and communication.
• Work operationally with Google Ads (including Grants) and Meta together with external agencies.
• Create campaign materials and contribute a data-driven perspective to marketing work.
• Work in GA4 and track traffic, conversion, and campaign results.
• Turn data and insights into concrete improvements and priorities in CRM work.
• Identify new opportunities to develop the use of CRM and marketing automation within STF.

Your team and workplace

This role belongs to the communications department and is also an important part of a cross-functional CRM team. You work broadly with many contact points within sales, marketing, member development, engagement, and web product owners, as well as external agency partners.

The role suits you who like to work cross-functionally and want to be involved in developing how CRM is used to create better member experiences, more efficient marketing, stronger engagement, and increased sales.

About you

We are looking for you who want to combine technology, analysis, and marketing in an operational role where you get great personal responsibility and the opportunity to influence.

To succeed in the role, we see that you have:

• Several years of work experience working practically in a CRM platform with marketing automation, preferably Dynamics 365 Customer Insights or a similar solution.
• Experience in independently building segments, setting up customer journeys, and automated communication flows.
• Experience in data-driven work with CRM, customer journeys, and target-group-adapted communication.
• Experience with GA4, Meta Business Manager, Google Business Profile, and Google Search Console.
• Experience in planning or project managing digital campaigns together with the marketing function or agency.
• Good understanding of conversion, segmentation, and how CRM is used to create business and member value.
• Knowledge of GDPR and handling of personal data.
• Very good skills in Swedish, both spoken and written.

Meritorious:

• Experience with Dynamics 365 Customer Insights.
• Experience from member organizations, non-profit activities, tourism, or other organizations focused on long-term customer or member relationships.
• Experience with A/B testing and conversion optimization.

As a person:

We are looking for you who are proactive, self-starting, and thrive in a role where you get to drive the work forward. You are analytical, structured, and motivated by turning data and insights into concrete activities that create results. You have an easy time collaborating with different parts of the business, see opportunities for development, and are comfortable working in a role where not all processes are in place yet.

Naturally, you also share our values: thoughtful, curious, authentic, professional, and engaged.

Other information:

The position is a permanent full-time employment located at STF headquarters on Södermalm in Stockholm.

We apply a six-month probation period.

We value the personal meeting and prefer working from the office. At the same time, we offer the possibility of hybrid work according to our guidelines.

Start date is by agreement.