Vacant job

Do you want to create communication that engages, builds brand identity, and makes a difference?

Medborgarskolan is one of Sweden's largest adult education providers. Through education, culture, schools, associations, and societal projects, we create courage and opportunities for people to develop and participate in society.

Medborgarskolan Region West is on an exciting development journey where digitalization, data-driven communication, and AI are becoming increasingly important tools for outreach, creating relevance, and developing our operations. Therefore, we are now looking for a creative communicator who wants to help shape the future of communication within adult education.

You will become an important part of the region's marketing and communication work, working closely with the Head of Marketing and Communications in a role with significant autonomy, freedom, and influence.

The Marketing and Communication unit is part of the Regional Office and serves as a support for the region's operations within adult education, schools, labor market projects, and commissioned activities.

About the role

Here, you will work with everything from social media, web, and campaigns to analysis, AI, newsletters, and content development. This is an exciting opportunity for you who want to work broadly with communication and marketing – from idea to finished material in our digital channels. You will combine graphic design, moving content, and communication that engages, builds relationships, and contributes to the organization's goals.

We are looking for someone who thrives at the intersection of creativity, digital communication, and marketing. You have an eye for form, content, and target audience while being driven by creating impact and results. You are operational, self-sufficient, and have a good understanding of how communication contributes to organizational development.

You work with the entire process – from idea and production to publishing, advertising, analysis, and follow-up. The role involves close collaboration with the Head of Marketing and Communications, where you together drive, develop, and implement the region's marketing and communication work. Together, you form the region's marketing and communication function and contribute to strengthening Medborgarskolan's brands, visibility, and societal benefit.

Your responsibilities

Digital communication and campaigns

• Responsible for planning, producing, publishing, and following up on content for social media, web, intranet, and newsletters based on our strategies, target groups, and operational needs.
• Create campaigns and communication materials based on our strategies, target groups, and operational needs.
• Plan, execute, and optimize advertising in Meta Ads Manager and TikTok Ads based on results.
• Work with SEO and the digital customer journey.
• Publish and develop content on our intranet.
• Contribute to internal communication, information dissemination, and employee engagement in our internal channels.
• Support operations with communication questions.
• Collaborate with Medborgarskolan's national marketing function and regional communicators regarding campaigns, content, and development issues.

Brand, development, and AI

• Contribute to the development of Medborgarskolan's various brands and visual expressions.
• Participate in the creation of merchandise and communication for fairs, events, and operational environments.
• Contribute to the development of working methods, processes, and digital tools within the marketing and communication area.
• Explore and implement AI-based tools within communication and marketing.

We are looking for someone who

• Has relevant education in marketing and communication or equivalent.
• Has several years of experience in qualified work within communication, marketing, or digital media.
• Is confident in driving communication initiatives from idea, through implementation, to follow-up.
• Has experience with web publishing as well as developing and optimizing content in CMS tools.
• Has good knowledge of SEO.
• Has good knowledge of advertising in Meta Ads Manager and TikTok Ads Manager.
• Has good knowledge of creating newsletters.
• Has experience in following up and analyzing results in digital channels, e.g., Google Analytics 4.
• Has good experience with Canva and/or Adobe Creative Cloud.
• Has good ability to express yourself in text, image, and moving material.

We believe you are

• Driven and take personal responsibility.
• Creative and full of ideas.
• Structured and self-sufficient.
• Relationship-building and collaborative.
• A person who enjoys switching between operational work and development issues.

Merits

• Google Ads
• Experience in brand development and visual communication.
• Experience with fairs and events.

We offer

With us, you get to work with communication that truly makes a difference. You get the opportunity to combine creativity, digital development, and societal benefit in an organization that every day contributes to people's learning, development, and participation.

• A varied and creative job with great opportunities to influence.
• A broad role with many contacts and operations.
• We strive to be a learning organization where ideas, initiatives, and development are encouraged.
• Wellness allowance
• Collective agreement

Location: Gothenburg

Scope: Full-time

Employment type: Permanent (with probationary period)

Start date: As agreed

The last application date for the position is August 5th. We welcome your application!

About us

Medborgarskolan is one of eight study associations. We are a non-profit association without profit motive. We are grounded in a humanistic value base that works to strengthen and develop democracy. Approximately one million people participate in Medborgarskolan's activities every year. We are present throughout the country, and our activities are open to everyone. We want to stimulate knowledge-seeking, personal creation, and civic engagement. We combine joyful learning with high demands on quality and competence.

Medborgarskolan consists of a federal office and six regions, all of which are independent legal entities. Medborgarskolan Region West covers Västra Götaland and Halland. In addition to traditional adult education, we conduct commissioned activities, labor market projects, and school operations. We have approximately 200 employees and a turnover of approximately 200 million SEK. We are also the principal for Gothenburg Art School, French School Gothenburg, and six preschools.