Vacant job

At Gina Tricot, we love to inspire. Since 1997, we have offered fashion for women in over 30 countries. With around 145 stores in five European countries, growing e-commerce, and approximately 1,800 dedicated employees, we continue to create new shopping experiences. Our culture is built on Passion & Commitment, Smartness, Challenge, and Teamwork—values that drive us forward every day. Whether you work in the office, in-store, or at the warehouse, you are part of the same journey where we together create an inspiring work environment and deliver the latest trends to our customers every day.

Media Coordinator - Paid Media

As a Media Coordinator at Gina Tricot, you will work closely with our Paid Social Specialist and Head of Paid Media, to whom you report. You will become a central part of the daily work with our paid digital channels and contribute operationally and strategically to maximize effectiveness, profitability, and growth.

We currently work with platforms such as Google, Meta, and TikTok, and continuously evaluate new channels and opportunities. The role may also involve working with Affiliate Marketing and understanding how affiliate interacts with other digital channels in our media mix.

Your Responsibilities

• Work operationally and strategically together with the Paid Social Specialist and Head of Paid Media

• Plan, follow up, and optimize campaigns in channels such as Google, Meta, and TikTok

• Responsible for budget management within parts of Gina Tricot's markets

• Continuous budget optimization to ensure the best possible business outcome

• Work with contact, coordination, and optimization within Affiliate Marketing

• Ensure structure, follow-up, and quality within your area of responsibility

• Understand and work with the interplay between affiliate and other digital media

• Contribute to work with other digital marketing and new platforms as needed

• Analyze and report results with a focus on learnings, improvements, and scalability

WE BELIEVE YOU ARE OUR NEXT STAR IF YOU...

... thrive in a coordinating role with many contact points and enjoy working close to the business. You have a commercial mindset and a good understanding of how digital media contributes to sales and growth. You are analytical and data-driven, yet solution-oriented and curious, and you like working at a high pace where both operational work and development go hand in hand. For you, collaboration is a given, and you appreciate working together with both internal teams and external partners to achieve common goals.

Qualifications

• Experience in digital marketing, preferably within Paid Media, Paid Social, or performance marketing

• Proficiency in budget management and budget optimization

• Strong analytical skills and confidence in follow-up and reporting

• Structured and detail-oriented, with good prioritization skills

• Experience with or interest in Affiliate Marketing is a plus

ABOUT THE POSITION Employment type: This is a full-time permanent position, starting with a 6-month probation period.

The position is based at our headquarters in Borås.

ABOUT THE PROCESS We will conduct interviews on an ongoing basis, and the position may be filled before the application deadline.

At the end of the recruitment process, you will need to provide a passport or national ID, and if applicable, proof of residence permit if you hold citizenship outside the EU/EEA. This is so that, as an employer, we can verify your identity and your right to work in Sweden.

As part of the process, a background check will also be conducted to ensure a fair and secure recruitment process. The check is performed via Fortcheck, where you as a candidate identify yourself with BankID and get to see the result before it is shared with the recruiter.

WE OFFER MORE THAN JUST A JOB When you start your career with us, you are welcomed into a team with fantastic colleagues. In the Gina Tricot Smile Academy, you will not only gain knowledge about the company and sales techniques – you will also become part of a large community and have the opportunity to network with like-minded individuals. We offer an inspiring workplace where community is strong and where you truly feel like part of the team. Here, you will also enjoy a generous employee discount.