Vacant job

If you thrive in a hands-on role, enjoy a fast-paced environment, and are driven by seeing the concrete impact of your work – then this might be the right job for you.

We are looking for a Content Creator who wants to help build one of Sweden's most modern and effective in-house marketing departments.

This is a role for you if you want to create content that people actually want to watch – content that builds the brand, helps our customers, and drives the business forward.

At Niemi Bil, we work in a data-driven and digital manner, with the ambition to challenge what a company in the automotive industry can be. We are a team where creativity, data, and pace come together – and where results and customer value are at the center.

About the role

You are responsible for our dynamic content – from idea to final production. You will have plenty of room to test your own ideas and see what actually takes off.

You will create a lot, test a lot, and quickly see what works.

Here, it is idea → production → live → learning → every day.

You can work both behind and in front of the camera, together with other Niemi Bil staff and frontpersons.

Here, creativity and data are closely linked. You need to be curious about and want to understand:

• New trends in content and social media
• The behavior of our customers – and what the numbers actually mean
• Hook rate, retention, CTR, and conversion

You don't need to know everything from the start – but you must be willing to learn and use data to get better.

Your responsibilities

You will work in our marketing department, which operates like an in-house agency, where we produce and are responsible for most of our communication.

Responsibilities include:

• Filming and editing content (primarily short-form video)
• Managing content for paid social & organic channels (Meta, TikTok, YouTube, etc.)
• Developing variations of messages (hooks, angles, formats)
• Adapting content to different stages of the customer journey
• Distributing content in Ads Manager tools, on the website, and in newsletters.

You will produce many variations of content each week and work at a fast pace where testing and continuous optimization are central.

Which tools you use today matters less – what is important is that you can create finished content from idea to final product.

Niemi Bil's marketing department also works with: SEM, SEO, Graphic Design, Film Production/Animation, Events, Tracking, Conversion Optimization, Data Analysis, Web Development/System Development, CRM/Automation, Media Buying, and more.

If you are curious about more parts of that toolbox, there will be good opportunities to develop within those areas.

Who we are looking for

To thrive with us, you do not necessarily need to have a strong interest in cars.

You need to enjoy understanding what makes people stay, react, and act. You test, adjust, and always want to make the next production better than the last.

Maybe you are at an agency today? What is the difference then? Here, you move faster from idea to action, work closer to the business, the brand, and the results.

In short: more creating – less pitching.

This job suits you if you

• Want to work close to the business and see results
• Believe in constantly developing and improving
• Enjoy working customer-focused
• Thrive in an entrepreneur-driven environment with a high pace
• Want to become really sharp at performance content

Qualifications

• Experience in content production – from idea to finished product
• Interest in marketing and customer behavior
• Basic understanding of digital channels

Advantageous (not required):

• Education in Marketing & Communication
• Experience with performance marketing & paid social
• Experience in photography
• Experience in journalism and interview techniques
• Experience in graphic design
• Experience with AI tools
• Experience with advanced editing tools (e.g., Premiere Pro, Final Cut)

If you are missing some parts but feel the role suits you – apply anyway.

Employment Details

Location: You will primarily work at the headquarters in Luleå, but there is an opportunity to operate from our other facilities in Umeå, Skellefteå, Kiruna, Gävle, and Uppsala.

The position is full-time and begins with a 6-month probationary period.

Start date by agreement. Recruitment is ongoing, and the position may be filled before the application deadline.

Employer Offer

We value our employees and offer:

• Training and development opportunities
• Collective agreement and occupational pension
• Wellness allowance and wellness hour
• Breakfast at work every day

We want to create a workplace where you can develop and become really good at what you do.

Contact

For questions about the position, please contact Marketing Manager Oskar Lindgren, +46 72 - 585 14 30, or email: [email protected]

About Niemi Bil

Niemi Bil is the market leader in Norr- and Västerbotten for used cars and has facilities in Luleå, Umeå, Skellefteå, Kiruna, Uppsala, and Gävle. We are also the largest in Sweden within Mazda.

With hard work, honesty, and care, we strive to be the best at what we do and create the industry's happiest customers.

In 2024, Niemi Bil won the award for Brand of the Year at the Luleå Business Awards.

The group consists of several growth companies within mobility – and you will have the opportunity to influence both current and future initiatives.

Does it sound interesting?

Then we hope you want to join us in building the future of marketing in the automotive industry.