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Design Director – Shape Sweden's Most Iconic Brand

AB Svenska Spel

Stockholms län, Stockholm

Previous experience is desired

136 days left
to apply for the job

How do you make one of Sweden's most well-known brands feel even clearer, stronger, and more relevant? You do it together, with truly great design.

We are now looking for a Design Director who wants to help shape and realize our visual identity. This is a role for you if you see the big picture and love the details.

What will you do?

You help define how we look, feel, and are experienced in everything from large campaigns to small, important details.

You work closely with our Creative Director and are a key player in developing and maintaining our visual identity. At the same time, you are hands-on in the design work and ensure that things actually happen.

This means you will:

  • develop, implement, and manage our visual identity
  • work closely with Design Directors within our business areas to create a unified expression
  • support and guide the organization, Content Studio, and the business in design matters
  • create designs, sketches, and visual solutions yourself when needed
  • ensure quality of visual outputs – both internally and via agencies
  • identify new surfaces, formats, and ideas that strengthen our brand

You move between strategy and craftsmanship, ensuring the two always align.

We are in the midst of an exciting brand journey where we want to become even clearer in how we express ourselves both visually and experientially.

Here, design is not just "how it looks," but an important part of how we build trust, create recognition, and drive our business forward. You ensure that it actually becomes consistent, thoughtful, and of high quality in every delivery.

Are you the one who will make this happen?

You are a strong designer with a clear eye for both the big picture and the details. You understand how design connects with brand, business, and experience, and you make it work in practice.

You enjoy collaborating, guiding others, and creating alignment. You are just as comfortable leading a workshop as you are tweaking designs in Figma.

We believe you:

  • have several years of experience as a senior designer, Design Lead, or similar
  • have experience developing and implementing brand identities in larger organizations
  • are confident in both strategic thinking and operational design work
  • have a strong sense for visual form, typography, color, and details
  • are used to collaborating with both internal teams and external agencies
  • are pedagogical and clear in how you guide others in design matters

And you are:

  • curious about trends in design, culture, and visual expressions
  • comfortable with tools like Figma (and preferably curious about AI as a support in your work)
  • a person who takes initiative, structures, and drives things forward

In short: you see what needs to be done, and you make sure it gets done. Together!

We are Svenska Spel

We are proud to be Sweden's national gaming company. Every day, we create gaming joy with care and give back to society. With games like Triss, Stryktipset, and Oddset, we offer excitement, community, and dreams – but we are more than just a gaming company.

As an employee here, you are part of something bigger. We take responsibility for creating a healthy and sustainable gaming market where everyone can play in a safe and sustainable way. We say no to unhealthy revenues and work actively to make the gaming experience even better for our customers. We also invest in society by contributing our surplus to the state treasury every year and by being Sweden's largest sports sponsor.

Here, you will meet a culture where we learn every day, create results together, and keep things simple. We are curious, brave, and believe in the power of collaboration. Our differences are a strength that helps us develop, challenge ourselves, and find new solutions. Together, we create a work environment where we share knowledge, dare to try new things, and always strive to be a little better – every day.

Want to know more about our benefits? Visit: https://career.svenskaspel.se/pages/formaner (https://career.svenskaspel.se/pages/formaner)

Application and contact information

The position is a permanent position located in Visby or Stockholm. We are primarily looking for someone based in these locations, but if you are working remotely from elsewhere in Sweden, you are warmly welcome to apply as well.

For questions about the position, contact Petra Steenhouwer, Head of Brand and Marketing, [email protected]

For questions about the recruitment process, contact Team Talent Acquisition, [email protected]

We conduct interviews and selections on an ongoing basis, so do not hesitate to submit your application.

We know that different perspectives and experiences make us stronger. Therefore, we strive to create a workplace where everyone, regardless of background, can thrive and develop. We welcome applications from people with diverse experiences and look forward to hearing what you can contribute! #LI-HYBRID

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