Vacant job

Do you want to take full responsibility for digital sales – not just manage campaigns?

SoffaDirekt is an established e-commerce company in the furniture sector with its own warehousing and logistics operations. We work with a clear focus on profitable growth and are now building a stronger internal marketing team.

We are looking for a Performance Marketing Specialist who wants to own and develop our digital advertising with a clear business and results responsibility.

About the role

You will be responsible for strategy, structure, execution, and optimization of our paid channels. You will monitor results daily and drive actions based on data – not gut feeling. With us, performance is directly linked to the company's results. You will work closely with management, e-commerce, and content, and are expected to contribute with clear recommendations, priorities, and decisions.

Your responsibilities:

• Plan, execute, and develop campaigns for Google Ads (Shopping, Performance Max, Search, etc.) and Meta Ads
• Ensure effective budget allocation and optimize for profitability
• Analyze and act on data from GA4 and other analytics tools
• Drive continuous optimization of bidding strategies, target audiences, and structure
• Ensure that ads and landing pages work together throughout the customer journey
• Be involved in the development of advertising materials in collaboration with content
• Ensure that the material is tailored for channel and campaign goals
• Identify new opportunities for scalable and profitable growth
• Report insights and recommendations directly to management

We are looking for someone who:

• Has at least 3 years of experience in performance marketing within e-commerce
• Has documented experience in driving and optimizing campaigns with clear results responsibility
• Has high expertise in Google Ads and is comfortable with Meta Ads
• Has worked with larger product catalogs and complex structures
• Is used to working with budgets and profitability goals – not just ROAS
• Has strong analytical skills and is comfortable making decisions based on data
• Is self-driven and takes responsibility for the whole

Meritorious:

• Experience in the furniture industry or other infrequently purchased sectors
• In-house experience
• Understanding of margins, contribution margins, and business management
• Experience in CRO or SEO

We offer a stimulating work environment with great personal responsibility and good opportunities for development. With us, engaged colleagues work closely together in a family-like and unpretentious culture where we support each other and celebrate successes together. Collaboration, openness, and joy at work are a natural part of our everyday life.

The role is based in Norrköping and primarily involves on-site work.

We are looking for someone who wants to work in an environment where decisions are made close to the business and where your work has a direct impact on the company's results. If you are driven by creating profitable growth, are confident in your skills, and want to take clear responsibility for performance in a growing e-commerce, we look forward to receiving your application.

Applications should be sent to [email protected] no later than March 17, 2026. Selection and interviews will be conducted on an ongoing basis, and the position may be filled before the application deadline. For questions, please contact Roberto Mazzarella at 070 414 29 30.