Marketing Manager at Norrlands Bil

Are you an experienced marketer looking to take the next step in your career? Here you have the chance to be part of a transformation journey where marketing plays a significant role in our continued success - where you have the opportunity to leave your mark - both strategically and creatively. As the Marketing Manager at Norrlands Bil, you will play a key role in developing brand awareness and marketing for our passenger car company, thereby strengthening our local business and market position. Here you will have the opportunity to work with well-known brands such as Volkswagen, Volkswagen Commercial Vehicles, Škoda, SEAT, CUPRA, and Audi.

Norrlands Bil is a values-driven organization where our core values of Customer Focus, Team Spirit, Honesty, and Personal Commitment mean more than just words. These guiding principles form the foundation of what we do, how we behave, and how we run our business. We see these words as an important compass for how we should be and how we achieve our set goals.

About the Position

As the Marketing Manager with us, you will play a central role in developing and implementing our marketing strategy. You will be responsible for planning, executing, and following up on marketing activities, working with both digital and traditional channels. You will work closely with the sales department and be a key person in strengthening our brand and our relationship with customers and partners. Your tasks will include:

• Creating and publishing content for our digital channels, including social media, website, and direct marketing
• Managing and optimizing paid advertising in Business Suite and LinkedIn
• Updating and maintaining the website
• Producing and editing image and video material
• Planning, structuring, and executing marketing campaigns and events
• Developing marketing materials and ensuring high quality
• Analyzing marketing efforts and suggesting improvements
• Collaborating with external partners and suppliers

You will be the expert in the field, which means you likely have more ideas on how we should work to strengthen our local business and market position.

Who Are You?

To succeed in this role, we are looking for a structured, flexible, and solution-oriented person with an eye for detail and a sense of color and form. You are self-driven, seeing what needs to be done and coming up with your own ideas and taking initiative. You enjoy working independently as well as collaborating with colleagues. You put the team before yourself and are unpretentious in your work.

Qualifications

• Education in marketing and communication
• At least 5 years of work experience in similar roles
• Experience in digital marketing and social media
• Skilled in writing and communicating in Swedish, both spoken and written
• Documented experience in creating and managing marketing materials
• Good knowledge of digital tools such as Business Suite, LinkedIn, WordPress, and Adobe Creative Suite
• Ability to photograph and produce moving material
• Experience in organizing and project managing events

We place great importance on personal suitability.

A valid driver's license (B) is required as travel to our locations is necessary.

Start: by agreement

Location: Luleå or Skellefteå

Application

Please attach your CV, cover letter, and any project or marketing materials you wish to showcase that you are proud of; campaigns on social media, image and video material, events, etc.

The application deadline is April 27th. We warmly welcome your application!

For questions regarding the position, please contact CEO Johan Kriström at 0910-715848

About Us

Norrlands Bil Group has approximately 380 employees distributed across seven northern locations, from Skellefteå in the south to Kiruna in the north. The group consists of four companies operating in passenger cars, heavy vehicles, property/administration, and finance. In our core values, we emphasize customer focus, team spirit, honesty, and personal commitment. We see these guiding principles as an important compass for how we should be and how we achieve the goals set for our business. Our goal is for customers to be extremely satisfied after a visit with us. Read more about us here: www.norrlandsbil.se (http://www.norrlandsbil.se)

Three predecessors who have combined their strengths. Norrlands Bil is the sum of three parallel success stories. Skellefteå Bil started in Skellefteå in 1944, Müllers in Luleå in 1946, and Bil-City in Kiruna in 1961. In our shared story, we find some milestones in the development of the passenger car. As the Volkswagen Group developed into several world-leading car brands, the two family businesses grew into pioneers in Västerbotten and Norrbotten.

Today, we have approximately 380 employees in the three companies Norrlands Bil Sverige AB (passenger cars), Norrlands Bil Tunga Fordon AB (trucks), and Service AB (property & finance). We are distributed across seven locations from Skellefteå in the south to Kiruna in the north and have a turnover of approximately 1.5 billion.

As the automotive industry develops rapidly, it means that we must also develop the people behind the technology and care for our most important resource - our employees! Working at Norrlands Bil should be characterized by joy at work and good opportunities for further education, both within the various car brands and Scania, but also for other internal services. Our general agents from the Scania and Volkswagen groups offer and coordinate training to ensure that we keep up with developments. Do you want to be part of the journey?