How much does a Brand Assistant make

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  2. Brand Assistant
Image that illustrates Brand Assistant

Brand Assistant

37 300 kr

Court and legal secretaries etc.

32 900 - 41 100 kr / month

Administration, ekonomi

What will be the salary after tax?

Salary progression Brand Assistant

Average salary 37 300 kr
Males 0 kr
Females 36 100 kr
1 Likes 0 Comments 6 Vacant jobs ->

What does a Brand Assistant do? – Tasks and work environment

A Brand Assistant often works closely with marketing or communication departments and plays a central role in strengthening and developing the company's or organization's brand. Tasks vary but typically include coordinating marketing activities, producing presentation materials, managing social media, and liaising with partners. It is common to analyze campaigns, create reports, and assist with events or launches. The work environment is generally office-based, often in open-plan offices, and the pace can be high during periods with many simultaneous projects.

Salary development over time

The salary for Brand Assistants has shown positive growth in recent years. In 2022, the average salary was 34,200 SEK per month, which increased to 35 400 in 2023. During 2024, the average salary has risen further to 37 300, representing an increase of approximately 9% over two years. This salary development reflects an increased demand for skills in brand management and a general trend where employers value communication and analytical abilities higher. The increase can also be explained by more Brand Assistants having post-secondary education, which raises salary levels. Salaries have developed in line with the growing importance of digital channels and more qualified tasks.

Brand Assistant salary – comprehensive overview

  • Average salary: 37 300 SEK/month
  • Lowest salary: 32,900 SEK/month (men), 33,300 SEK/month (women)
  • Highest salary: 41,100 SEK/month (men), 38,100 SEK/month (women)
  • Hourly wage: 224 SEK/hour
  • Gender differences: Women earn an average of 36 100 SEK/month
  • Regional differences: Data on regional differences is limited

Education and qualifications

To work as a Brand Assistant, a post-secondary education in marketing, communication, or similar fields is usually required. Practical experience through internships or trainee programs is often advantageous, as are skills in digital communication and graphic production. Employers value structured and analytical employees with good teamwork skills.

  • Post-secondary education: 2–3 years in marketing, communication, or economics
  • Certifications: Courses in digital marketing and social media are advantageous
  • Internships: Internships or trainee programs are strongly recommended
  • Prerequisites: High school diploma with focus on economics, trade, or media
  • Self-study: Online courses in brand strategy and digital tools

Many Brand Assistants quickly take on significant responsibility for projects and campaigns, providing unique opportunities to build experience and networks early in their careers. The role is especially suitable for those who appreciate variety and want to develop within both communication and business development.

– statsskuld.se

Common benefits and compensations

Brand Assistants are often offered benefits such as wellness allowances, flexible working hours, and remote work options. Training opportunities, subsidized lunches, and employee discounts are also common, along with occupational pension schemes and insurance. Bonuses or performance-based compensation may occur during larger campaigns or projects.

Competition and challenges

The competition for positions as a Brand Assistant is relatively high, especially in metropolitan areas where many companies are located. Relevant education and practical experience are often necessary to stand out in recruitment. Digitalization and rapid changes in the marketing landscape require continuous skills development. A challenge is to stay updated on new digital tools and channels and to manage multiple projects simultaneously. The work can be stressful during campaign or launch periods and requires good prioritization and collaboration skills.

Tips for aspiring Brand Assistants

To succeed as a Brand Assistant, it is helpful to be proactive and willing to take responsibility for your own projects even during your studies. Being organized makes it easier to handle multiple deadlines, and a social and communicative personality helps build relationships internally and externally. A strong interest in digital media and the ability to quickly learn new tools are valuable in daily work. Actively seeking internships or part-time jobs in marketing increases practical experience and improves chances of employment. Finally, patience and openness to feedback are important, as career development often occurs gradually.

Key facts about the Brand Assistant profession

  • Average salary: 37 300 SEK/month
  • Education level: Post-secondary education, 2–3 years
  • Work environment: Office-based, often high-paced
  • Job openings: 758 in the profession
  • Hourly wage: 224 SEK/hour

Career paths and future prospects

After three to five years as a Brand Assistant, there are good opportunities to advance to roles such as Brand Manager, Marketing Coordinator, or Project Manager in communication. Some choose to specialize in digital marketing or employer branding, while others move into strategic roles in business development. According to the Employment Service's forecast, no specific assessment is made for Brand Assistants due to limited data, but there are a total of 758 job openings in related professions, indicating continued demand. The industry's shift towards increased digitalization and the need for strong brand presence offer good prospects for those who are flexible and willing to broaden their skills.

Frequently asked questions about the Brand Assistant profession

  • What does a Brand Assistant earn?
    - The average salary for a Brand Assistant is 37 300 SEK per month.
  • How has the salary development been for Brand Assistants?
    - Salaries have increased from 34,200 SEK in 2022 to 37 300 SEK in 2024, an increase of about 9%.
  • What education is required to become a Brand Assistant?
    - Post-secondary education in marketing, communication, or similar is recommended.
  • Are there gender pay differences?
    - Yes, women earn an average of 36 100 SEK per month, while the highest female salary is 38,100 SEK.
  • What are the highest and lowest salaries for Brand Assistants?
    - The highest salary is 41,100 SEK and the lowest is 32,900 SEK.
  • What is the job market like?
    - There are approximately 758 job openings according to the latest data.
  • What career opportunities are available after a few years?
    - Opportunities to advance to roles such as Brand Manager, Marketing Coordinator, or Project Manager.

Richard Andersson

Richard Andersson - 2025-07-08 11:42:42

Occupation
Who has the highest salary?
The highest salary for a Brand Assistant is 41100 kr. This salary belongs to a man working in the Privately employed workers with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 38100 kr.
Who has the lowest salary?
The lowest salary for a Brand Assistant is 32900 kr. This salary belongs to a man working in the Public sector. The lowest salary for a woman in this profession is 33300 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30500 kr 30500 kr
25-34 34500 kr 34700 kr
35-44 38200 kr 38500 kr
45-54 42100 kr 0 kr
55-64 35100 kr 35300 kr
Snitt 37000 kr 37300 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Brand Assistant has the SSYK code 3342, which we use to match against the SCB database to obtain the latest salary statistics.

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