How much does a Press Secretary make

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Press Secretary

46 600 kr

Information officers, communicators and PR specialists

39 900 - 51 900 kr / month

Women earn 93% of what men do.

Administration, ekonomi

What will be the salary after tax?

Salary progression Press Secretary

Average salary 46 600 kr
Males 49 100 kr
Females 45 700 kr
1 Likes 0 Comments 56 Vacant jobs ->

What does a press secretary do? – Tasks and work environment

A press secretary is responsible for managing and coordinating communication between an organization and its external audiences, primarily the media. Tasks include writing press releases, preparing speeches and interviews, and handling media contacts. The role requires the ability to respond quickly to current events and to maintain the organization’s image in the press. The work environment is often office-based with a high tempo, where news flow and information management dictate daily priorities.

Salary development over time

Over the past three years, press secretaries’ salaries have shown a steady increase. In 2022, the average salary was 43,800 SEK per month, followed by 45 100 SEK in 2023 and up to 46 600 SEK in 2024. This corresponds to a total salary increase of just over 6% during the period. This positive trend can partly be explained by increased demand for communication skills in a digitalized media and information environment, as well as general salary adjustments in the industry to match education level and workload. The salary development also reflects a stable labor market where the importance of the profession for organizational branding and crisis management has become increasingly significant.

The work of a press secretary often requires quick adaptation and the ability to handle stressful situations, as the flow of news can change rapidly and significantly impact the workday.

– statsskuld.se

Press secretary salary – comprehensive overview

  • Average salary: 46 600 SEK/month
  • Lowest salary: 39,900 SEK (female, public sector, high school education)
  • Highest salary: 51,900 SEK (female, public sector, pre-secondary education)
  • Hourly wage: 280 SEK (based on 166 working hours/month)
  • Gender differences: Women earn on average 45 700 SEK, men 49 100 SEK, women earn 93% of men's salaries
  • Regional differences: Salary levels may vary slightly depending on geographic location and sector, with higher salaries often in larger cities and within certain public services

Education and qualifications

The educational path to becoming a press secretary often involves university degrees in communication, journalism, or social sciences. Practical experience in media or communication work is common and highly valued. Specialized courses and certifications in PR and crisis communication can enhance competitiveness in the job market.

  • Formal degrees: University or college education in communication, journalism, or similar (3 years)
  • Certifications/courses: PR, crisis communication, and digital media
  • Internship/trainee: Common to have internships within media, authorities, or companies
  • Prerequisites: Basic communication skills and good writing abilities
  • Tips for choosing: Select programs with internship opportunities and focus on media handling

Common benefits and compensations

Press secretaries are often offered benefits such as wellness allowances, occupational pension, and flexible working hours. Many employers in the public sector also provide collective agreement benefits like holiday pay and health insurance. Compensation for overtime and unsocial hours may apply depending on employment type and sector.

Competition and challenges

The profession as a press secretary is characterized by a competitive job market where experience and networks are highly important. Challenges include staying updated with rapid media and technological changes and managing workload during crises. Balancing creativity and precision in communication is crucial for success in the role.

Tips for aspiring press secretaries

To succeed as a press secretary, it is beneficial to develop strong writing and communication skills, as these are central to the profession. Being resilient under pressure helps handle quick decisions and unforeseen events effectively. It is also important to be attentive and able to adapt messages for different target groups, which requires good social skills. Building and maintaining a broad network within media and communication industries can open doors to new opportunities. Finally, an analytical ability helps evaluate the effectiveness of communication efforts and continuously improve work quality.

Key facts about press secretaries

  • Educational level: University degree in communication or journalism
  • Salary range: 39,900–51,900 SEK/month
  • Work environment: Office-based with high tempo and quick adjustments
  • Demand: Moderate and unchanged over five years
  • Recruitment situation: Balance between supply and demand

Career paths and future prospects

After 3–5 years as a press secretary, there are opportunities to advance to roles such as communications manager, PR specialist, or strategist in information management. The profession belongs to the group of information officers, communicators, and PR specialists, where the labor market prognosis considers future prospects as moderate with a balanced recruitment situation. On a national level, demand is expected to remain unchanged over the coming five years, indicating stable employment opportunities. There is also room for specialization in digital communication and crisis management, areas that are gaining importance.

Frequently asked questions about press secretaries

  • What is the average salary of a press secretary?
    - The average salary is approximately 46 600 SEK per month.
  • What education is required to become a press secretary?
    - Typically, a university degree in communication, journalism, or similar fields is required.
  • Are there significant gender differences in salary?
    - Yes, women earn on average 93% of men's salaries in the profession.
  • What is the work environment like for press secretaries?
    - The work environment is often office-based with a high tempo and quick adjustments.
  • What are the future prospects for press secretaries?
    - Demand is considered moderate and expected to remain unchanged over the next five years.
  • What personal qualities are important in this profession?
    - Resilience under stress, good communication skills, and social competence are important qualities.
  • Are there regional differences in salaries?
    - Yes, salaries can vary depending on geographic location and sector.

Richard Andersson

Richard Andersson - 2025-07-03 22:51:31

Occupation
Who has the highest salary?
The highest salary for a Press Secretary is 51900 kr. This salary belongs to a woman working in the Public sector with a pre-secondary education, 9 years. The highest salary for a man in this profession is 51300 kr.
Who has the lowest salary?
The lowest salary for a Press Secretary is 39900 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 41800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 28200 kr 28300 kr
25-34 93% 39600 kr 39800 kr
35-44 93% 47500 kr 47900 kr
45-54 97% 50800 kr 51300 kr
55-64 92% 50100 kr 50600 kr
65-68 50500 kr 50900 kr
Snitt 93% 46200 kr 46600 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Press Secretary has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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