- Salary statistics
- PR manager, business-oriented manager
PR manager, business-oriented manager salary
52 600 - 71 500 kr / month
Women earn 89% of what men do.
Administration, ekonomi
Salary progression PR manager, business-oriented manager
Salary and Working Conditions for PR Manager, Operational Manager
Working as a PR manager with a focus on operations involves being responsible for managing and developing a company's or organization's public image. It is a profession that requires strategic thinking, good communication skills, and an understanding of both internal and external factors that can affect the reputation of the business.
Salary Statistics for PR Manager, Operational Manager
The average salary for a PR manager with a focus on operations is 68 500 SEK per month. This marks an increase from the previous 64 400 SEK, indicating a positive trend in the profession. However, there is a gender pay gap where men earn an average of 71 000 SEK while women earn 63 500 SEK. This means that women earn 89% of what men do in the same role. An hourly employee in this profession has an average hourly wage of 412 SEK, based on 166 working hours per month.
Salary Range and Educational Requirements
The highest salary for a PR manager, operational manager is 71500 SEK, held by a man with a post-secondary education of three years or more. For women, the highest recorded salary is 70000 SEK. On the other hand, the lowest salary for women has been reported at 52600 SEK, belonging to an employee in the public sector with at most two years of high school education. For men, the lowest salary is 55000 SEK.
Job Duties and Responsibilities
As a PR manager with a focus on operations, you will work closely with the management to develop and implement communication strategies. Your tasks may include handling media relations, organizing press conferences, monitoring social media, and creating content to strengthen the company's or organization's brand. You will also work to prevent and manage crises that may affect the organization's reputation.
Education and Skills Requirements
To become a PR manager, operational manager, a post-secondary education in fields such as communication, marketing, or journalism is often required. Experience in PR, communication, or related fields is also important. It is also advantageous to have a good understanding of digital media and social networks, as well as the ability to analyze and interpret data to measure the impact of various communication efforts.
Future Outlook and Challenges
The profession of PR manager, operational manager, is constantly evolving and requires staying updated with the latest trends in communication and media. There is an increased demand for PR specialists who can handle digital platforms and social media, which provides good prospects for those with the right skills. Challenges in the profession may include effectively managing crises and navigating a constantly changing media and communication environment.
Benefits in the Profession
Many PR managers receive benefits that may include paid training, a mobile phone, a laptop, and the opportunity to work from home. These benefits can be valuable to employees and contribute to a better work-life balance.
Competition and Career Opportunities
Competition in the PR and communication industry is high, and having a strong educational background and relevant work experience is important. There are opportunities to advance to higher managerial positions or specialize in specific areas of PR and communication, depending on interests and skills.
What to Consider as an Aspiring PR Manager
If you aspire to work as a PR manager with a focus on operations, you should develop a strong portfolio of communication projects and build a network within the industry. It is also important to be flexible and adaptable, as communication strategies may need to change quickly depending on external factors.
Salary distributed by age and sector
Age | Base salary | Monthly salary | |
---|---|---|---|
25-34 | 49500 kr | 50000 kr | |
35-44 | 65200 kr | 66400 kr | |
45-54 | 93% | 66700 kr | 67500 kr |
55-64 | 70700 kr | 71500 kr | |
Snitt | 93% | 65400 kr | 66300 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
25-34 | 100% | 45700 kr | 45700 kr |
35-44 | 99% | 57100 kr | 57400 kr |
45-54 | 98% | 62100 kr | 62300 kr |
55-64 | 97% | 63400 kr | 63800 kr |
65-68 | 61600 kr | 61700 kr | |
Snitt | 98% | 60900 kr | 61200 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
25-34 | 43400 kr | 43400 kr | |
35-44 | 96% | 57000 kr | 57200 kr |
45-54 | 98% | 64100 kr | 64300 kr |
55-64 | 103% | 65700 kr | 66000 kr |
Snitt | 98% | 62900 kr | 63100 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
25-34 | 95% | 47500 kr | 47500 kr |
35-44 | 100% | 56000 kr | 56300 kr |
45-54 | 97% | 58700 kr | 58900 kr |
55-64 | 89% | 60500 kr | 60800 kr |
65-68 | 61100 kr | 61100 kr | |
Snitt | 97% | 58100 kr | 58300 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
35-44 | 113% | 63300 kr | 63600 kr |
45-54 | 64700 kr | 65300 kr | |
55-64 | 62200 kr | 63100 kr | |
Snitt | 109% | 63200 kr | 63800 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
25-34 | 49800 kr | 50300 kr | |
35-44 | 66500 kr | 67700 kr | |
45-54 | 68100 kr | 69000 kr | |
55-64 | 74300 kr | 75300 kr | |
Snitt | 93% | 66600 kr | 67500 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
25-34 | 49800 kr | 50300 kr | |
35-44 | 66500 kr | 67700 kr | |
45-54 | 68100 kr | 69000 kr | |
55-64 | 74300 kr | 75300 kr | |
Snitt | 93% | 66600 kr | 67500 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
45-54 | 93% | 70000 kr | 71100 kr |
Snitt | 93% | 68100 kr | 69200 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
25-34 | 100% | 45800 kr | 45800 kr |
35-44 | 99% | 57600 kr | 57800 kr |
45-54 | 98% | 62900 kr | 63200 kr |
55-64 | 97% | 64800 kr | 65300 kr |
Snitt | 98% | 61600 kr | 61900 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
35-44 | 96% | 59200 kr | 59200 kr |
45-54 | 98% | 65200 kr | 65400 kr |
55-64 | 103% | 64100 kr | 64800 kr |
Snitt | 98% | 63600 kr | 63900 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
25-34 | 95% | 49000 kr | 49000 kr |
35-44 | 100% | 55800 kr | 56300 kr |
45-54 | 97% | 59900 kr | 60400 kr |
55-64 | 89% | 66300 kr | 66300 kr |
Snitt | 97% | 59600 kr | 59900 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
35-44 | 113% | 59400 kr | 59500 kr |
Snitt | 109% | 58200 kr | 59000 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
Snitt | 93% | 68900 kr | 70200 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
Snitt | 93% | 68900 kr | 70200 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
35-44 | 58000 kr | 58600 kr | |
45-54 | 93% | 65400 kr | 66000 kr |
55-64 | 73300 kr | 74300 kr | |
Snitt | 93% | 63800 kr | 64400 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
25-34 | 100% | 45600 kr | 45600 kr |
35-44 | 99% | 57000 kr | 57300 kr |
45-54 | 98% | 61900 kr | 62100 kr |
55-64 | 97% | 63000 kr | 63300 kr |
65-68 | 57600 kr | 57600 kr | |
Snitt | 98% | 60700 kr | 61000 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
25-34 | 44700 kr | 44700 kr | |
35-44 | 96% | 56500 kr | 56700 kr |
45-54 | 98% | 63700 kr | 63900 kr |
55-64 | 103% | 66200 kr | 66400 kr |
Snitt | 98% | 62700 kr | 62900 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
25-34 | 95% | 46500 kr | 46500 kr |
35-44 | 100% | 56000 kr | 56300 kr |
45-54 | 97% | 58400 kr | 58500 kr |
55-64 | 89% | 58900 kr | 59200 kr |
65-68 | 62700 kr | 62700 kr | |
Snitt | 97% | 57600 kr | 57800 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
35-44 | 113% | 66700 kr | 67100 kr |
45-54 | 65200 kr | 65800 kr | |
55-64 | 62600 kr | 63100 kr | |
Snitt | 109% | 64100 kr | 64600 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
35-44 | 58200 kr | 58900 kr | |
Snitt | 93% | 64800 kr | 65600 kr |
Age | Base salary | Monthly salary | |
---|---|---|---|
35-44 | 58200 kr | 58900 kr | |
Snitt | 93% | 64800 kr | 65600 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession PR manager, business-oriented manager has the SSYK code 1242, which we use to match against the SCB database to obtain the latest salary statistics.
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