PR manager, business-oriented manager

What does a PR manager in operations do? – Tasks and work environment

A PR manager in operations leads and coordinates the company's or organization's communication and PR efforts. Main tasks include developing strategies for external and internal communication, building and maintaining relationships with the media, handling press inquiries, and acting as a spokesperson in various contexts. The role also involves monitoring and analyzing the external environment, crisis management when needed, and ensuring consistent brand communication. The work environment is often office-based with a fast pace and many deadlines, where collaboration with management and other departments is central. Flexibility and the ability to handle rapid changes are crucial qualities in this role.

Salary development over time

The salary development for PR managers with operational responsibilities has shown a relatively stable but somewhat fluctuating trend over the past three years. In 2022, the average salary was 64,400 SEK, increasing the following year to 66 300 SEK, which corresponds to an increase of about 3%. In 2024, the average salary rose further to 64,900 SEK, though this represents a marginal decrease compared to the previous year. This slight decline can be explained by increased competition for positions and a broader range of educational backgrounds among employees. Overall, the salary trend indicates that the profession remains attractive and in demand, but the highest growth rate has plateaued in the past year.

PR manager, operational manager salary – comprehensive overview

• Average salary: 73 100 SEK/month
• Lowest salary: 53,900 SEK (female, public sector, secondary education)
• Highest salary: 75,300 SEK (male, various sectors, post-secondary education < 3 years)
• Hourly wage: 440 SEK
• Gender differences: Men 76 100 SEK, women 66 300 SEK (women earn 87% of men's salary)

Education and qualifications

To work as a PR manager with operational responsibilities, a post-secondary education in communication, media science, marketing, or similar fields is usually required. Many employers seek experience in strategic communication work and leadership. Industry-specific courses and certifications, as well as internships or trainee programs in PR or communication, are also advantageous.

• Education: Bachelor’s degree in communication, media science, or marketing (3 years)
• Certifications: Courses in crisis communication, digital PR, or leadership
• Work experience: Internships or trainee programs in PR, media, or related fields
• Prerequisites: High school diploma and relevant work experience
• Tips: Engagement in student associations or non-profit organizations provides valuable experience

Common benefits and compensations

Common benefits for PR managers in operations include occupational pension, wellness allowance, flexible working hours, and sometimes remote work options. Other compensations may include bonus programs linked to company results, further training, and access to occupational health services.

Competition and challenges

The competition for positions as a PR manager with operational responsibilities is high, especially in larger cities and attractive industries. The lack of clear specialization and an increasing number of qualified communicators contribute to more applicants competing for the same roles. Challenges in the profession often involve balancing strategic work with operational tasks, as well as quickly adapting communication during changes in the external environment. High demands are also placed on leadership skills and technical knowledge in digital channels. The role typically requires continuous professional development to stay relevant in a rapidly changing industry.

Tips for aspiring PR managers in operations

To succeed as a PR manager in operations, it is beneficial to combine analytical skills with clear communication abilities. Building a strong network within the industry and staying updated on digital tools and trends are crucial for standing out in recruitment processes. Leadership qualities are important, and taking responsibility in projects or workgroups early in your career is recommended. The ability to work under pressure and handle rapid changes is also central, as is demonstrating initiative and independence. Continuous further education, such as in crisis communication or digital strategy, increases competitiveness. Finally, having a genuine interest in societal issues and external monitoring is valuable, as these areas often influence daily work and decision-making.

Key facts about PR manager, operational manager

• Average salary: 73 100 SEK/month
• Education level: Post-secondary education, often a bachelor’s degree
• Work environment: Office-based with a high pace and flexible hours
• Demand: 758 available jobs in the profession according to the latest data
• Gender differences: Women earn 87% of men's salaries in the profession

Career paths and future prospects

After 3–5 years of experience as a PR manager in operations, opportunities open for more senior roles such as communications director, strategic advisor, or head of the entire communications department. Some choose to specialize further in crisis communication or digital media, while others move into consultancy or start their own businesses. Labour market forecasts indicate continued high demand for qualified PR managers, supported by the 758 available jobs in the profession. However, digitalization and changing media landscapes mean that skill requirements are constantly evolving, making ongoing professional development and external monitoring especially important for long-term career growth.

Frequently asked questions about PR manager, operational manager

• What is the average salary for a PR manager, operational manager?
  - A PR manager in operations earns an average of 73 100 SEK per month.
• Are there significant salary differences between genders?
  - Yes, men earn on average 76 100 SEK while women earn 66 300 SEK, which means women earn 87% of men's salaries.
• What education is required to become a PR manager in operations?
  - Typically, post-secondary education in communication, media, or marketing is required at the bachelor’s level.
• What is the job market like for PR managers?
  - The job market is good with 758 available positions according to the latest data.
• What are the lowest and highest salaries for the profession?
  - The lowest salary is 53,900 SEK and the highest is 75,300 SEK, depending on gender, education, and sector.
• What benefits are common among PR managers?
  - Common benefits include occupational pension, wellness allowance, flexible hours, and sometimes bonus programs.