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- Salary statistics
- Marketer, salesman salary
Marketer, salesman salary
51 300 SEK
Latest available salary statistics are for 2024. Compare average pay, salary range and related job listings.
38 200 - 61 500 SEK / month
Women earn 89% of what men do.
Försäljning & inköp
Average salary
51 300 SEK/month
Monthly gross salary
Salary range
38 200 - 61 500 SEK
Latest available range
Data year
2024
Latest published dataset
Related tools
Salary progression Marketer, salesman
Average salary
51 300 kr
Males
53 000 kr
Females
47 200 kr
What does a marketing professional, salesperson do? – Tasks and work environment
A marketing professional, salesperson works on developing, presenting, and selling the company's products or services to new and existing customers. Tasks often include analyzing market trends, creating sales strategies, building customer relationships, and identifying new business opportunities. The role requires good communication skills and a business mindset, as much of the work involves direct contact with customers or partners. The work environment is often office-based but can also involve travel, customer visits, and participation in trade shows or events.
Salary development over time
The salary for a marketing professional, salesperson has shown a clear upward trend over the past three years. In 2022, the average salary was 46,700 SEK per month, increasing to 49 600 SEK in 2023 and further to 51 300 SEK in 2024. This represents a total salary increase of approximately 9.8% over the three-year period. The increase is mainly explained by high demand for qualified salespeople in the corporate sector and increased complexity in the role. At the same time, competition for skilled salespeople and marketers has contributed to pushing salaries upward, especially in the private sector and for those with specialized education.
Marketing professional, salesperson salary – complete overview
- Average salary: 51 300 SEK/month
- Lowest salary: 38,200 SEK/month
- Highest salary: 61,500 SEK/month
- Hourly wage: 309 SEK
- Women: 47 200 SEK/month (89% of men's salary)
- Men: 53 000 SEK/month
- Regional differences: Data varies depending on sector and region
Education and qualifications
The path to a career as a marketing professional, salesperson often goes through post-secondary education in marketing, economics, or sales. Many employers also value previous sales experience and good references. Practical experience, certifications, and industry-specific courses can provide a competitive advantage during recruitment.
- Post-secondary education: 2–4 years in economics, sales, or marketing
- Relevant internships or trainee programs: often advantageous
- Certifications: e.g., in digital marketing, CRM, or sales techniques
- Prerequisites: high school diploma with specialization in economics or commerce
- Online courses and self-study: can enhance skills in new marketing channels
Many marketing professionals, salespeople work in teams where collaboration between different skills is crucial for successful campaigns or deals. The ability to understand both technology and human behaviors is becoming increasingly important as digital solutions gain more space in the industry.
Common benefits and compensations
Marketing professionals, salespeople are often offered variable pay in the form of bonuses or commissions in addition to base salary. Other common benefits include company cars, wellness allowances, mobile phones, training opportunities, and sometimes pension contributions beyond collective agreements. Flexible working hours and remote work options are also available at some companies.
Competition and challenges
The competition for attractive roles as marketing professionals, salespeople is intense, especially within larger companies and growth sectors. Demands for digital competence are increasing rapidly, and employers often seek candidates with experience in both traditional and digital sales. Staying updated on new tools and methods is essential. The role also entails high performance responsibility, which can be both motivating and challenging. Salary differences between genders and regions remain a continued challenge within the industry.
Tips for those who want to become a marketing professional, salesperson
To succeed as a marketing professional, salesperson, it is good to have strong drive and be results-oriented, as sales often involve reaching set goals. Being communicative and attentive is important to understand customer needs and build long-term relationships. Flexibility and adaptability are helpful in an industry where market trends can change quickly. Showing initiative and engagement in new projects often attracts positive attention from employers. For those with analytical skills, opportunities exist to develop within strategic sales or market analysis. Building a strong network increases chances for new deals and career opportunities. An interest in technology and digital tools is becoming increasingly valuable as sales and marketing digitalize.
Key facts about marketing professionals, salespeople
- Salary range: 38,200–61,500 SEK/month
- Average salary: 51 300 SEK/month
- Education level: Post-secondary education (2–4 years)
- Hourly wage: 309 SEK
- Demand: 550 job openings within the profession
Career paths and future outlook
After three to five years as a marketing professional, salesperson, there are opportunities to advance to roles such as key account manager, sales manager, or marketing manager. Specialization in digital marketing or business development is common. According to the Swedish Public Employment Service's forecast for corporate sales, job prospects are considered moderate on a national level, with expected unchanged demand over the next five years. The recruitment situation is characterized by balance, meaning there are good but not excessive opportunities for employment in the field. However, developments in digital sales and new business models may create new niches and roles over time.
Frequently asked questions about marketing professionals, salespeople
- What is the average salary for a marketing professional, salesperson?
- The average salary for a marketing professional, salesperson is 51 300 SEK per month. - What are the salary differences between men and women?
- Men earn 53 000 SEK per month while women earn 47 200 SEK, which corresponds to 89% of men's salary. - What is the highest salary for a marketing professional, salesperson?
- The highest salary is 61,500 SEK, belonging to a man who is a privately employed office worker with post-secondary education. - What education is required to become a marketing professional, salesperson?
- A post-secondary education in economics, marketing, or sales is most common. - What are the future prospects for the profession?
- Job opportunities are considered moderate with unchanged demand over the next five years. - Are there many job openings for marketing professionals, salespeople?
- Currently, there are approximately 550 job openings within the profession. - What common benefits are offered in the profession?
- Bonuses, commissions, company cars, wellness allowances, and flexible working hours are common benefits.
Occupation
Who has the highest salary?
The highest salary for a Marketer, salesman is 61500 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 52200 kr.
Who has the lowest salary?
The lowest salary for a Marketer, salesman is 38200 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 46500 kr.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 94% | 32900 kr | 34300 kr |
| 25-34 | 93% | 43000 kr | 44900 kr |
| 35-44 | 86% | 49200 kr | 52000 kr |
| 45-54 | 91% | 52600 kr | 55600 kr |
| 55-64 | 90% | 53400 kr | 56200 kr |
| 65-68 | 50400 kr | 53100 kr | |
| Snitt | 89% | 48700 kr | 51300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 36700 kr | 37600 kr | |
| 35-44 | 79% | 42700 kr | 42700 kr |
| 45-54 | 83% | 43300 kr | 44100 kr |
| 55-64 | 93% | 50800 kr | 51400 kr |
| Snitt | 85% | 46200 kr | 46800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 42200 kr | 42200 kr | |
| 45-54 | 82% | 45000 kr | 46200 kr |
| 55-64 | 95% | 51700 kr | 52200 kr |
| Snitt | 85% | 47000 kr | 47600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 45-54 | 37500 kr | 37500 kr | |
| 55-64 | 46000 kr | 46800 kr | |
| Snitt | 82% | 42800 kr | 43400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 94% | 32900 kr | 34300 kr |
| 25-34 | 93% | 43000 kr | 44900 kr |
| 35-44 | 86% | 49200 kr | 52000 kr |
| 45-54 | 91% | 52600 kr | 55600 kr |
| 55-64 | 90% | 53400 kr | 56200 kr |
| 65-68 | 50400 kr | 53100 kr | |
| Snitt | 89% | 48700 kr | 51300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 94% | 32900 kr | 34300 kr |
| 25-34 | 93% | 43000 kr | 44900 kr |
| 35-44 | 86% | 49200 kr | 52000 kr |
| 45-54 | 91% | 52600 kr | 55600 kr |
| 55-64 | 90% | 53400 kr | 56200 kr |
| 65-68 | 50400 kr | 53100 kr | |
| Snitt | 89% | 48700 kr | 51300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 94% | 33300 kr | 34700 kr |
| 25-34 | 93% | 43800 kr | 46100 kr |
| 35-44 | 86% | 51000 kr | 54500 kr |
| 45-54 | 91% | 53500 kr | 56900 kr |
| 55-64 | 90% | 54400 kr | 57500 kr |
| 65-68 | 53600 kr | 56900 kr | |
| Snitt | 89% | 50000 kr | 53000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 79% | 47800 kr | 47800 kr |
| 45-54 | 83% | 47900 kr | 49200 kr |
| 55-64 | 93% | 51800 kr | 52600 kr |
| Snitt | 85% | 49200 kr | 50000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 45-54 | 82% | 50200 kr | 51800 kr |
| 55-64 | 95% | 52300 kr | 53100 kr |
| Snitt | 85% | 50200 kr | 51000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 82% | 45700 kr | 46500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 94% | 33300 kr | 34700 kr |
| 25-34 | 93% | 43800 kr | 46100 kr |
| 35-44 | 86% | 51000 kr | 54500 kr |
| 45-54 | 91% | 53500 kr | 56900 kr |
| 55-64 | 90% | 54400 kr | 57500 kr |
| 65-68 | 53600 kr | 56900 kr | |
| Snitt | 89% | 50000 kr | 53000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 94% | 33300 kr | 34700 kr |
| 25-34 | 93% | 43800 kr | 46100 kr |
| 35-44 | 86% | 51000 kr | 54500 kr |
| 45-54 | 91% | 53500 kr | 56900 kr |
| 55-64 | 90% | 54400 kr | 57500 kr |
| 65-68 | 53600 kr | 56900 kr | |
| Snitt | 89% | 50000 kr | 53000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 94% | 30900 kr | 32600 kr |
| 25-34 | 93% | 41700 kr | 42900 kr |
| 35-44 | 86% | 45500 kr | 47000 kr |
| 45-54 | 91% | 50000 kr | 51900 kr |
| 55-64 | 90% | 50000 kr | 51600 kr |
| Snitt | 89% | 45700 kr | 47200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 79% | 37600 kr | 37600 kr |
| 45-54 | 83% | 40400 kr | 41000 kr |
| 55-64 | 93% | 48600 kr | 48700 kr |
| Snitt | 85% | 42300 kr | 42700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 37600 kr | 37600 kr | |
| 45-54 | 82% | 41600 kr | 42400 kr |
| 55-64 | 95% | 50200 kr | 50300 kr |
| Snitt | 85% | 43200 kr | 43600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 82% | 38200 kr | 38200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 94% | 30900 kr | 32600 kr |
| 25-34 | 93% | 41700 kr | 42900 kr |
| 35-44 | 86% | 45500 kr | 47100 kr |
| 45-54 | 91% | 50000 kr | 51900 kr |
| 55-64 | 90% | 50000 kr | 51700 kr |
| Snitt | 89% | 45700 kr | 47200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 94% | 30900 kr | 32600 kr |
| 25-34 | 93% | 41700 kr | 42900 kr |
| 35-44 | 86% | 45500 kr | 47100 kr |
| 45-54 | 91% | 50000 kr | 51900 kr |
| 55-64 | 90% | 50000 kr | 51700 kr |
| Snitt | 89% | 45700 kr | 47200 kr |
Salary per sector
Salary based on education
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About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Marketer, salesman has the SSYK code 3322, which we use to match against the SCB database to obtain the latest salary statistics.
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Salary, Taxes, and Fees
Net salary
31 390
Net salary
31 390
Taxes
11 718
Fees
12 582