- Salary statistics
- Program Advertiser
Program Advertiser
35 200 - 35 300 kr / month
Women earn 100% of what men do.
Kultur, media, design
Salary progression Program Advertiser
What does a program advertiser do? – Tasks and work environment
A program advertiser is responsible for creating, planning, and publishing advertisements that promote various programs, often within culture and entertainment. Tasks include writing ad texts, collaborating with creative teams, and ensuring that ads reach the right audience through different channels. The work environment is usually office-based but may also include meetings with external partners and creators. The role requires good communication skills and a sense of audience adaptation to effectively market program content.
Salary development over time
The salary of a program advertiser has shown a slight downward trend over the past three years. In 2022, the average salary was 36,200 SEK per month, which decreased to 36 000 SEK in 2023 and further to 35,200 SEK in 2024. This development may be due to changes in market demand, where increased digital advertising technologies and automation might have affected salary levels. Variations in educational background and geographic location of workplaces can also play a role. Despite the decrease, the salary remains relatively stable, reflecting a balanced job market within the culture and entertainment sector.
Program advertisers often work in creative environments where collaboration with various professionals, such as graphic designers and producers, is crucial to successfully reach the right message.
Program advertiser salary – complete overview
- Average salary: 35,200 SEK/month
- Lowest salary: 35,200 SEK (male)
- Highest salary: 35,300 SEK (female)
- Hourly wage: 212 SEK (based on 166 hours/month)
- Gender differences: Women earn as much as men in this profession
- Regional differences: No specific data available
Education and qualifications
The educational path for a program advertiser can vary, but usually relevant university degrees in communication, marketing, or media production are required. Practical experience in advertising and digital media is often advantageous. Certifications in digital marketing and advertising can further enhance skills.
- Formal degrees: Bachelor's degree in communication, marketing, or similar (3 years)
- Certifications: Courses in digital advertising and social media
- Internships/traineeships: Internships at advertising or media agencies can be valuable
- Prerequisites: Basic knowledge of marketing and communication
- Self-study/online: Continuing education in new advertising techniques and platforms
- Tips for choosing: Select programs focusing on digital marketing and creative writing
Common benefits and compensations
Program advertisers are often offered standard employment benefits such as employment pension, wellness contributions, and flexible working hours. Some employers may also offer bonuses based on performance or project success. Remote work opportunities are increasingly common in the profession, especially in larger organizations.
Competition and challenges
The profession as a program advertiser is characterized by a competitive job market where digital skills and creativity are crucial to stand out. Challenges include constantly updating with new advertising technologies and trends, as well as adapting messages for different platforms and target groups. Additionally, workload can vary significantly during busy campaign periods.
Tips for aspiring program advertisers
To succeed as a program advertiser, it is beneficial to develop strong analytical skills to interpret target audience data and create effective ads. Creativity is also important for formulating engaging messages that capture interest. Good communication skills facilitate collaboration with internal and external partners, which is central to the profession. Flexibility and willingness to learn new digital tools help stay relevant in a changing industry. Finally, accuracy is essential to ensure ads are published correctly and on time.
Key facts about program advertisers
- Educational level: University degree in communication or marketing
- Salary range: 35,200–35,300 SEK/month
- Work environment: Office-based with the possibility of remote work
- Demand: 620 job openings within the profession
- Gender distribution: Equal pay between women and men
Career paths and future prospects
After 3–5 years as a program advertiser, career opportunities include roles such as marketing coordinator, campaign manager, or digital marketing specialist. The Employment Service’s forecasts show that demand for the profession remains stable with approximately 620 job openings, indicating good future prospects. The profession is evolving with digitalization and increased demands for audience adaptation, opening opportunities for specialization in areas like social media or data analysis.
Frequently asked questions about program advertisers
- What does a program advertiser earn?
- The average salary is approximately 35,200 SEK per month, with minor differences between genders. - What education is required to become a program advertiser?
- Usually, a university degree in communication, marketing, or similar fields is required. - Are there gender differences in salary?
- No, women and men earn roughly the same within this profession. - What benefits are common for program advertisers?
- Employment pension, wellness contributions, and flexible working hours are common. - What are the future prospects for program advertisers?
- Demand is stable with several hundred job openings and opportunities for career development.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 32600 kr | 32700 kr | |
| Snitt | 100% | 34900 kr | 35200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 32600 kr | 32700 kr | |
| Snitt | 100% | 34900 kr | 35200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 32600 kr | 32700 kr | |
| Snitt | 100% | 34900 kr | 35200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 100% | 34900 kr | 35200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 100% | 34900 kr | 35200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 100% | 34900 kr | 35200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 34400 kr | 34600 kr | |
| Snitt | 100% | 34900 kr | 35300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 34400 kr | 34600 kr | |
| Snitt | 100% | 34900 kr | 35300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 34400 kr | 34600 kr | |
| Snitt | 100% | 34900 kr | 35300 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Program Advertiser has the SSYK code 3439, which we use to match against the SCB database to obtain the latest salary statistics.
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