Marketing manager, business-oriented manager salary

Salary and Working Conditions for Marketing Manager, Operational Manager

Working as a Marketing Manager with an operational role often means being the link between marketing strategy and its practical implementation. The profession offers a dynamic work environment where both strategic thinking and operational skills are needed. An important part of the role is to understand market trends and customer needs in order to effectively position the company's products or services.

Average Salaries and Gender Pay Gap

A Marketing Manager in an operational position has an average monthly salary of 68 500 SEK. There is a gender pay gap within this profession. Men earn an average of 71 000 SEK, while women earn 63 500 SEK, meaning that women earn 89% of what men do. For those who are hourly employees, the average hourly wage is 412 SEK, based on 166 working hours per month.

Salary Development

The average salary for this professional group has shown a positive development, increasing from 63 800 SEK to 68 500 SEK since the last measurement. The highest salary for a man in the profession is 77100 SEK, while the highest salary for a woman is 69200 SEK. On the lower end of the salary scale, a woman earns a minimum of 54900 SEK and a man earns a minimum of 56200 SEK.

Education and Career Path

To become a Marketing Manager with an operational focus, a post-secondary education is usually required. Education in marketing, economics, or communication is often fundamental. A three-year university education or longer is common among the highest earners in the profession. Practical experience and an understanding of market dynamics are also crucial to succeed in the role.

Future Outlook and Challenges

As a Marketing Manager, Operational Manager, the future outlook is relatively good. The need for qualified managers who can handle both strategic and operational tasks is constantly present, especially in a time where digitalization and rapid market changes are in focus. Challenges may include staying updated with new tools and strategies, as well as being able to manage changing consumer behaviors.

Working Conditions and Benefits

The work environment for a Marketing Manager in an operational role is often flexible, with the possibility to work from home and use digital tools to drive projects. Many companies also offer benefits such as paid training and modern work tools like mobile phones and computers to facilitate work. These benefits may vary depending on the employer and employment contract.

Competition in the Field

Competition for positions as a Marketing Manager, especially in operational roles, can be tough. Having a solid education and experience in the field is important to stand out among other applicants. Networking and staying updated with the latest trends in marketing can also be crucial to secure a position in this area.

• Average Salary: 68 500 SEK
• Salary for Men: 71 000 SEK
• Salary for Women: 63 500 SEK
• Hourly Wage: 412 SEK

The profession of Marketing Manager with an operational focus offers an exciting and challenging career with good development opportunities. By balancing strategic and practical skills, those working in this field can strongly contribute to a company's success.