Consultant, media

What does a media consultant do? – Tasks and work environment

A media consultant works by providing professional advice and executing projects within areas such as communication, PR, digital media, and strategic marketing. Job tasks vary depending on assignments and employers but often include developing communication plans, producing content for various channels, managing media contacts, and analyzing target groups. The work is usually project-based and can be performed both on-site at clients and remotely. The work environment is characterized by a fast pace, tight deadlines, and constant change, which requires good teamwork and flexibility. Media consultants often work in teams but are also expected to be independent and manage their own projects.

Salary development over time

The salary for a media consultant has shown steady growth in recent years. In 2022, the average salary was 43,800 SEK per month, increasing to 45 100 SEK in 2023. During 2024, the average salary reached 46 600 SEK, which corresponds to a total increase of approximately 6.4% over three years. This development reflects an increased demand for media consultants, especially in digital and strategic roles, as well as a generally strong job market for the profession. Salaries are also influenced by specialization, experience, and geographic location of the workplace. The market continues to value skills in digital communication and change management, driving salary growth forward.

Media Consultant salary – complete overview

• Average salary: 46 600 SEK/month
• Lowest salary: 39,900 SEK/month (female, public sector, upper secondary education, up to 2 years experience)
• Highest salary: 51,900 SEK/month (female, public sector, pre-secondary education)
• Hourly wage: 280 SEK
• Men's average salary: 49 100 SEK
• Women's average salary: 45 700 SEK
• Women earn: 93% of what men do

Education and qualifications

To work as a media consultant, a university degree in communication, media and communication studies, journalism, or related fields is usually required. In addition to formal education, practical experience is highly valued, such as through internships, trainee programs, or work within relevant industries. Digital skills and knowledge of project management are often advantageous, as well as certifications in specific tools or methods.

• Bachelor's degree: Media and communication studies, journalism, or similar (3 years)
• Certifications: For example, in digital marketing, PR, or project management
• Internships/Trainee: Common during studies or as an initial career step
• Prerequisites: Upper secondary education, often with specialization in society or media
• Courses/Online: Opportunities to supplement with short courses in social media or strategic communication

Common benefits and compensations

Common benefits for a media consultant include pension schemes, wellness allowances, flexible working hours, and remote work options. Opportunities for professional development through courses or conferences, as well as favorable insurance and business travel, are often offered. Bonuses and performance-based compensation may also be present depending on the employer and assignments.

Competition and challenges

Competition within the media consulting industry is significant, especially for those new to the profession or lacking specialized skills. Many employers seek experience with digital tools and strategic communication, which may require recent graduates to supplement their education with practical experience. The industry is characterized by rapid changes and demands for continuous skill development, requiring adaptability and a willingness to learn. Additionally, workload can be uneven, with periods of high intensity and tight deadlines. Regionally, competition may be greater in metropolitan areas where more employers and consultants are concentrated, while smaller towns may offer fewer but sometimes more specialized assignments.

Tips for aspiring media consultants

To succeed as a media consultant, it’s beneficial to combine analytical skills with creativity and a strong interest in communication trends. Building a broad network and staying updated on industry developments facilitates both career start and long-term growth. Good teamwork skills are essential, as work often takes place in project teams with close contact with clients. Flexibility and the ability to adapt quickly to new situations are appreciated by employers and clients alike. Being proactive and taking responsibility for your own skills development increases the chances of exciting assignments and higher salaries. Strong communication skills, both oral and written, are a must. Finally, managing stress and deadlines in a structured way is important to deliver quality work under pressure.

Key facts about Media Consultants

• Education level: University degree in communication, journalism, or media (3 years or more)
• Work environment: Project-based, often high pace and varied tasks
• Work form: Consulting assignments, both on-site and remote
• Demand: Moderate, with 758 job openings in the profession
• Special skills: Digital communication and strategic planning

Career paths and future prospects

After three to five years as a media consultant, opportunities open to take on more qualified and strategic roles, such as senior consultant, project manager, or communications director. Some choose to specialize in areas like digital strategy, crisis communication, or PR consulting. According to the Swedish Public Employment Service’s forecast, the job prospects for information officers, communicators, and PR specialists are moderate and recruitment is characterized by balance. Over a five-year horizon, demand is expected to remain unchanged nationally. With 758 job openings in the profession, there are good opportunities for those with the right skills and experience. For those wishing to broaden their careers, international work or starting their own consulting firm are also options.

Frequently asked questions about Media Consultants

• What does a media consultant earn?
  - A media consultant has an average salary of 46 600 SEK per month.
• How do salary differences between men and women look?
  - Men earn an average of 49 100 SEK while women earn 45 700 SEK, which means women earn 93% of men's salary in the profession.
• What education is required to become a media consultant?
  - Usually, a university degree in media and communication studies, journalism, or similar fields is required.
• What are the most common job tasks?
  - Tasks include advising on communication, PR, content production, and digital strategy.
• What are the future prospects for the profession?
  - The forecast is that the job market will remain stable with moderate opportunities and unchanged demand over the next five years.
• What is the highest and lowest salary for a media consultant?
  - The highest salary is 51,900 SEK and the lowest is 39,900 SEK per month.
• Are there regional salary differences?
  - Salaries can vary depending on region and employer, with higher salaries usually in metropolitan areas.