Leisure agents, insurance

What does a leisure representative in insurance do? – Tasks and work environment

A leisure representative in the insurance industry works to guide and inform customers about various insurance solutions related to leisure activities, such as holiday homes, recreational vehicles, or travel insurance. Responsibilities include advising, selling insurance products, claims handling, and follow-up and customer care. Contact is made both digitally, via phone, and in person. The role often involves a fast pace and clear communication requirements, while the work environment is usually office-based with elements of fieldwork during customer visits or events. The ability to quickly understand customer needs and stay updated on insurance terms is essential for the profession.

Salary development over time

Over the past three years, the salary for leisure representatives in insurance has been steadily increasing. In 2022, the average salary was 47,400 SEK per month. The following year, the average increased to 49 500 SEK, corresponding to an increase of just over 4.4%. By 2024, the average salary further rose to 51 300 SEK, which is an increase of approximately 3.6% compared to the previous year. This positive trend can partly be explained by increased demand for qualified advice in the insurance sector and competition for experienced employees. Additionally, factors such as higher requirements for specialization and digital competence influence salary levels, along with the general wage development within the insurance industry.

Leisure representative salary in insurance – full overview

• Average salary: 51 300 SEK/month
• Lowest salary: 42,300 SEK/month (female, high school education, private sector)
• Highest salary: 65,700 SEK/month (male, postgraduate education, private employee)
• Hourly wage: 309 SEK/hour (based on 166 working hours/month)
• Gender differences: Women earn 85% of what men do (women: 47 200 SEK, men: 55 600 SEK)
• Regional differences: No specific data available

Education and qualifications

To work as a leisure representative in insurance, at least high school education is usually required, preferably with a focus on economics or sales. Many employers view postgraduate studies in insurance, economics, or law positively. Industry-specific certifications and internal training are common, and experience in customer service or advising is advantageous. Practical experience through trainee programs or internships can be a pathway into the profession.

• High school diploma – preferably with a focus on economics/sales (3 years)
• Post-secondary education – e.g., YH training in insurance or economics (2–3 years)
• Industry certifications – Swedsec license or equivalent
• Experience in customer service – advantageous during recruitment
• Internal courses and introductory programs – often offered by the employer

Common benefits and compensations

Leisure representatives in insurance are often offered benefits such as occupational pension, wellness contributions, bonuses or commissions. Other common compensations include extra vacation days, health insurance, and the possibility of remote work or flexible hours. In some cases, training allowances and discounted insurance premiums for personal policies are also provided.

Competition and challenges

The competition for positions as leisure representatives in insurance is considered moderate but varies depending on region and employer. The industry is characterized by high demands for sales results and customer satisfaction, which can create a pressured work environment. Digitalization and increased automation mean that the role is constantly evolving, requiring adaptability and technical skills. There are also challenges in staying updated on changing regulations and products. Wage inequality is an issue increasingly recognized within the sector.

Tips for those who want to become a leisure representative in insurance

To succeed as a leisure representative in insurance, it is good to have a genuine interest in customer contact and advising. Strong communication skills facilitate meetings with both new and existing customers, while analytical thinking helps identify the right insurance solutions. Being results-oriented and having a strong drive are important in a role where sales and goal achievement are central. At the same time, flexibility and the ability to adapt to new digital tools and work methods are valued. Engagement and willingness to learn new products and regulations provide competitive advantages, as does the ability to build long-term relationships through reliability and responsiveness.

Key facts about leisure representatives in insurance

• Education level: High school or post-secondary education recommended
• Work environment: Office-based with elements of customer visits and events
• Typical employment form: Permanent employment, sometimes commission-based salary
• Demand: 758 job openings in the profession of insurance salespersons and advisors
• Special skills: Advising, sales, digital tools

Career paths and future prospects

After 3–5 years as a leisure representative in insurance, opportunities exist to advance to roles such as senior insurance advisor, team leader, or product manager. Some choose to specialize in larger insurance solutions or transition to corporate insurance. Forecasts from the Employment Service show that there is no precise assessment of the profession’s future outlook, but within the group of insurance salespersons and advisors, there is a steady number of vacancies and ongoing demand for qualified staff. Digitalization and new insurance products create new career opportunities, and those combining industry knowledge with technical skills are well-positioned for development.

Common questions about leisure representatives in insurance

• What does a leisure representative in insurance earn?
  - The average salary is 51 300 SEK/month, but it varies based on experience, education, and employer.
• What education is required to become a leisure representative in insurance?
  - At least high school, preferably supplemented with postgraduate studies in economics or insurance.
• Are there regional salary differences?
  - Specific regional data is unavailable, but larger cities generally offer slightly higher salaries.
• What are the gender differences in the profession?
  - Women earn on average 85% of what men do (women: 47 200 SEK, men: 55 600 SEK).
• What benefits are common?
  - Occupational pension, wellness contributions, bonuses, flexible hours, and sometimes training allowances are common.
• What does the job market look like?
  - There are 758 job openings in the profession of insurance salespersons and advisors.
• What career opportunities are available after a few years?
  - Opportunities to become a senior advisor, team leader, or specialize in larger insurance solutions.