Business guide

What does a corporate guide do? – Tasks and work environment

A corporate guide works to guide and inform visitors, clients, or partners during company visits, study tours, or other events within the business sector. Tasks often include planning and conducting guided tours at companies, presenting the business, answering questions, and tailoring information to the target audience's needs. It is common for corporate guides to collaborate closely with various departments within the company and sometimes act as a link between the company and the community, such as during recruitment events or educational initiatives. The work environment varies between office settings, production facilities, and customer-specific meeting spaces, requiring flexibility and strong communication skills with different types of people.

Salary development over time

The profession of corporate guide has shown stable and positive salary growth over the past three years. In 2022, the average salary was 28,200 SEK per month. In 2023, the salary increased to 28 500 SEK, representing about a 1% increase. Between 2023 and 2024, there was a more significant rise to 30 200 SEK, an increase of just over 6%. This development can be linked to increased demand for guides and hosts in the business sector, as well as general salary adjustments within the service industry. Although the salary increase has been greatest in the last year, the profession still remains slightly below the average for similar roles, possibly due to varying educational requirements and work experience among employers.

Corporate guide salary – comprehensive overview

• Average salary: 30 200 SEK/month
• Lowest salary: 27,700 SEK/month (female, high school diploma, 3 years)
• Highest salary: 33,600 SEK/month (female, public sector, high school max 2 years)
• Highest for men: 31,500 SEK/month
• Lowest for men: 30,600 SEK/month
• Hourly wage (average): 181 SEK/hour
• Women earn: 29 900 SEK/month (97% of men's salary)
• Men earn: 30 800 SEK/month
• Regional differences: Data not available

Education and qualifications

To work as a corporate guide, a high school diploma is usually required, preferably with a focus on tourism, service, or business economics. Many employers place great importance on personal suitability, language skills, and experience speaking in front of groups. It is also common to supplement with shorter courses in presentation techniques, rhetoric, or customer service. Practical experience from similar roles, such as tourist guide or event coordinator, is often considered an advantage.

• High school education: Focus on tourism, service, or economics (3 years)
• Courses/certifications: Presentation skills, rhetoric, customer service
• Internship: Common during education
• Language skills: English and additional languages are advantageous
• Personal suitability: Good communication skills, flexibility, and service-mindedness

Common benefits and compensation

Corporate guides are often offered benefits such as wellness allowances, occupational pension, flexible working hours, and sometimes staff discounts. Some workplaces also offer training programs, subsidized lunches, and opportunities for skills development in communication and leadership. Variable compensation is rare, but overtime pay and additional compensation for work outside regular hours may be included.

Competition and challenges

The competition for jobs as a corporate guide can be relatively high, especially in metropolitan areas and at larger companies with many external visitors. Challenges in the profession often involve quickly adapting the guiding to different audiences and handling unexpected situations, such as technical problems or schedule changes. Since the role involves significant direct contact with people, high stress tolerance and the ability to build trust quickly are required. The lack of clear career paths and variations in educational requirements between employers can also make it difficult to predict salary development and working conditions.

Tips for those who want to become a corporate guide

To succeed as a corporate guide, it is good to have a strong sense of service and a genuine desire to help others. Practicing public speaking and developing communication skills provide clear advantages, especially in engaging different visitors. Flexibility is important, as workdays often vary and unexpected challenges may arise. Confidence and the ability to quickly familiarize oneself with new topics make it easier to adapt information to different audiences. Being curious and open to learning about both the company's operations and visitors' backgrounds facilitates interactions and contributes to a professional demeanor.

Key facts about the corporate guide profession

• Education level: High school diploma, preferably supplemented with courses
• Work environment: Varied – office, production, and client meetings
• Work arrangements: Full-time, part-time, and hourly employment are common
• Demand: 550 available jobs in the profession
• Special skills: Language skills and presentation techniques

Career paths and future prospects

After three to five years as a corporate guide, opportunities may open to advance to roles such as event coordinator, training manager, or communications officer within companies and organizations. Experience from guiding and presenting can also lead to work in sales, marketing, or customer relations. According to the Swedish Public Employment Service's forecasts, no specific assessment is made for corporate guides, but there are currently 550 available jobs in the profession, indicating a moderate demand. The future outlook is therefore cautiously positive, although regional and industry variations may occur. For those wishing to develop within the profession, further education in communication and leadership is a good step toward more qualified roles.

Common questions about the corporate guide profession

• What does a corporate guide earn?
  - The average salary for a corporate guide is 30 200 SEK per month.
• What education is required to become a corporate guide?
  - High school education with a focus on tourism, service, or economics is most common, preferably supplemented with courses in communication and presentation.
• Are there salary differences between women and men?
  - Yes, women earn on average 29 900 SEK (97% of men's salary, which is 30 800 SEK).
• What does the job market look like for corporate guides?
  - There are 550 available jobs in the profession, but demand may vary depending on region and industry.
• What personal qualities are important for a corporate guide?
  - Service-mindedness, good communication skills, flexibility, and stress resilience are important qualities.
• What is the highest and lowest salary for a corporate guide?
  - The highest salary is 33,600 SEK (female, public sector), the lowest is 27,700 SEK (female, various sectors).
• Are there regional salary differences?
  - Data on regional differences is not available for this profession.