Retailers (specialty stores and groceries)

What does a retailer in specialist retail and groceries do? – Tasks and work environment

A retailer in specialist retail and groceries is responsible for the daily operation of stores and departments within, for example, food, clothing, or specialty goods. Common tasks include managing staff, planning product ranges, ensuring customer service, and driving sales. The role often involves overall responsibility for budgeting, purchasing, and product displays, as well as working closely with both customers and suppliers. The work environment is dynamic and can vary greatly between small stores and larger department stores, requiring leadership and operational work on the shop floor.

Salary development over time

Over the past three years, retailers in specialist retail and groceries have seen steady salary increases. In 2022, the average salary was 35,500 SEK per month, increasing to 36 800 in 2023 and further to 37 800 in 2024. This corresponds to a total increase of approximately 6.5% over the period, which is slightly above the average for the Swedish labor market. The salary increase can partly be explained by increased demand for skilled store managers, a growing focus on customer experience, and competition for qualified staff. The trend indicates that the profession continues to be highly valued, especially as retail develops and digitalizes.

Retailer in specialist retail and groceries salary – complete overview

• Average salary: 37 800 SEK/month
• Lowest salary: 34,600 SEK/month (female, private sector employee, post-secondary education shorter than 3 years)
• Highest salary: 41,000 SEK/month (female, private sector employee, upper secondary education up to 2 years)
• Hourly wage (average): 227 SEK
• Women earn: 38 000 SEK/month (101% of men's salary)
• Men earn: 37,500 SEK/month

Education and qualifications

To work as a retailer in specialist retail and groceries, a high school education is usually required, preferably with a focus on commerce and administration. Practical experience from a retail environment is highly meritorious, and many employers also value shorter post-secondary courses in sales, leadership, or economics. Further training and certifications can be advantageous for those aiming for management roles or specialized areas.

• High school education: Business and Administration program (3 years)
• Post-secondary courses: Leadership, sales, or store economics (0.5–2 years)
• Internship: Workplace-based learning during education is common
• Certifications: Courses in cash handling, work environment, and customer service can be advantageous
• Prerequisites: Experience from retail or service jobs is strongly recommended

Common benefits and compensation

Retailers in specialist retail and groceries are often covered by collective agreements, which provide security in terms of occupational pension, sick pay, and insurance. Other common benefits include employee discounts, wellness contributions, and opportunities for skills development. Bonus or commission systems may also be present, especially in larger chains or when sales targets are met.

Competition and challenges

The competition for jobs as a retailer in specialist retail and groceries is relatively high, especially in major cities where both chain stores and smaller actors seek experienced leaders. Digitalization and changing shopping behaviors mean that the role is rapidly evolving, with increased demands for digital skills and adaptability. Flexibility, good communication skills, and the ability to motivate the team are important qualities to meet these challenges. Workload can be high, especially during campaigns or holidays. At the same time, there are good opportunities for advancement for those who show engagement and leadership.

Tips for those who want to become a retailer in specialist retail and groceries

To succeed as a retailer in specialist retail and groceries, it is good to be service-oriented and flexible, as everyday work often involves quick changes and a lot of customer contact. Showing engagement and taking initiative can quickly open doors to greater responsibility and leadership roles. Good organizational skills are essential for managing staff and inventory efficiently. It is also important to collaborate and motivate your team, especially during busy periods. Keeping up with trends in retail and new technology provides an advantage in an industry that is constantly evolving. The ability to handle stress and prioritize correctly is a clear benefit, as is always keeping the customer in focus.

Key facts about Retailers (specialist retail and groceries)

• Education level: High school education is most common, often supplemented with shorter post-secondary courses
• Work environment: Store environment with both operational and administrative responsibilities
• Employment type: Often permanent employment, but hourly employment also occurs
• Demand: 550 job openings within the profession according to latest data
• Gender distribution: Women have slightly higher average salaries than men in the profession

Career paths and future prospects

After three to five years in the role as a retailer in specialist retail and groceries, opportunities open for advanced management positions such as store manager, regional manager, or purchasing manager. It is also common for experienced retailers to move into roles within sales, business development, or training in retail. According to the Swedish Public Employment Service, the outlook is good, with continued demand for competent store managers and leaders, especially those with experience in digital commerce and customer experience. There are also opportunities to specialize in logistics, marketing, or product range development.

Frequently asked questions about Retailers (specialist retail and groceries)

• What does a Retailer (specialist retail and groceries) earn?
  - The average salary is 37 800 SEK per month.
• What are the gender differences within the profession?
  - Women earn an average of 38 000 SEK and men 37,500 SEK per month, which means women earn approximately 101% of men's salary.
• What education is required to become a retailer?
  - High school education in commerce is recommended, preferably supplemented with post-secondary courses and experience from retail.
• Are there good future prospects for retailers?
  - Yes, there have recently been 550 job openings within the profession, and demand remains stable.
• What tasks are included in the role?
  - Tasks include personnel management, sales, customer service, purchasing, and product display.
• How does salary distribution look?
  - The lowest salary is 34,600 SEK and the highest is 41,000 SEK per month.
• What benefits are common?
  - Occupational pension, employee discounts, wellness contributions, and sometimes bonuses or commissions.