What does a Retail Store Manager (trade) earn, selling?

The average salary is 37,800 SEK per month, with variations depending on experience and region.

What education is required to become a retail store manager in trade?

High school education in commerce is most common, often supplemented with leadership courses and experience in retail.

Are there salary differences between women and men?

Yes, women earn on average 38,000 SEK and men 37,500 SEK, meaning women have a slightly higher average salary.

What are the future prospects for the profession?

Demand is high, with approximately 550 job openings within the profession in Sweden.

What tasks are included in the role?

Leadership, sales, customer service, inventory management, and staff development are central components.

What is the working environment like?

The working environment is often fast-paced and varied, with both administrative and practical tasks.

Are there opportunities for further education?

Yes, many employers offer courses in leadership, sales strategies, and business development.

Store manager (specialist shop), sales salary

39 500 SEK

Sales-oriented store managers and department managers in stores

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

36 700 - 43 000 SEK / month

Women earn 94% of what men do.

Försäljning & inköp

Average salary 39 500 SEK/month Monthly gross salary

Salary range 36 700 - 43 000 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a retail store manager in trade do – tasks and work environment Salary development over time Retail Store Manager in trade – comprehensive salary overview Open jobs Related occupations About the data FAQ

Salary progression Store manager (specialist shop), sales

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What does a retail store manager in trade do – tasks and work environment

A retail store manager in trade, with a selling focus, is responsible for the daily operations of a store within specialized retail. Tasks include leading and developing staff, ensuring sales targets are met, managing orders and inventory, and providing high-level customer service. The role also involves budget responsibility, campaign planning, and often practical participation in sales. The work environment is dynamic and can be physically and mentally demanding, with varying hours and high tempo during campaigns and seasonal peaks.

Salary development over time

The salary for a retail store manager in trade has shown steady and positive growth over the past three years. In 2022, the average salary was 35,500 SEK, followed by an increase to 37 800 SEK in 2023. The latest recorded average salary for 2024 is 39 500 SEK, corresponding to a total increase of approximately 6.5% over the period. This salary increase can partly be explained by increased demand for experienced store managers, greater role complexity, and more employers competing for qualified leaders in retail. Salaries have also been influenced by a greater focus on sales-driving initiatives and digital skills, making the profession more attractive and driving up salary levels.

Retail Store Manager in trade – comprehensive salary overview

Average salary: 39 500 SEK/month
Lowest salary: 34,600 SEK/month
Highest salary: 41,000 SEK/month
Hourly wage (average): 227 SEK
Women's average salary: 38 500 SEK (94% of men's salary)
Men's average salary: 37,500 SEK
Regional differences: Available data show minor variations depending on store location and urban/rural areas

Education and qualifications

The path to becoming a retail store manager in trade often goes via high school programs in commerce or equivalent education, supplemented with experience from retail or store operations. Many employers also value additional training in leadership, economics, or sales. Practical experience is crucial and often more important than formal exams, but further education can provide competitive advantages.

High school education: Business and administration programs (3 years)
Post-secondary courses: Leadership, economics, sales (6–24 months)
Internships/trainee programs: Common in larger retail chains
Certifications: For example, in occupational health and safety or store economics
Prerequisites: Experience in retail or sales

Working as a retail store manager in trade often requires quickly switching between administrative tasks and practical work on the shop floor. The ability to motivate and engage staff is central, especially during intensive campaign periods when the pace is high.

– statsskuld.se

Common benefits and compensations

In addition to base salary, bonuses linked to sales results, staff discounts, wellness contributions, and sometimes occupational pension are often offered. Some employers also provide training opportunities, leadership development, and access to occupational health services. Working hours can be flexible, but evening and weekend work occurs, sometimes compensated with additional pay.

Competition and challenges

The competition for positions as a retail store manager in trade is relatively high, especially within larger retail chains and attractive shopping locations. Digitalization and changing shopping behaviors increase demands on both sales skills and technical understanding. Challenges include managing staff turnover, maintaining high customer satisfaction, and driving profitability in a competitive industry. The ability to quickly adapt to new trends and market changes is crucial for long-term success.

Tips for those wanting to become a retail store manager in trade

To succeed as a retail store manager in trade, combining leadership skills with a strong sense of service is beneficial. Building good relationships with customers and staff requires social skills and responsiveness. A structured approach and attention to detail help manage everything from inventory to staff planning, while initiative and problem-solving are key to handling unforeseen situations. Being flexible and resilient under pressure facilitates peak periods and store changes. Finally, having a genuine interest in sales and trends within the specific trade is an advantage.

Key facts about retail store managers in trade, selling

Education level: High school diploma, often supplemented with courses or internships
Work environment: Retail environment with high tempo and varied tasks
Typical work form: Full-time, sometimes evening and weekend work
Demand: High, approx. 550 job openings in Sweden
Gender distribution: Women have a slightly higher average salary than men

Career paths and future prospects

After three to five years in the role of retail store manager in trade, there are good opportunities to advance to area manager, regional manager, or move on to central roles within purchasing, sales, or training within the store chain. The Employment Service estimates that demand for selling store managers and department managers remains stable, especially as retail continues to develop and digitalize. Opportunities for development are particularly good for those combining experience with further education in leadership and business development.

Frequently asked questions about retail store managers in trade, selling

What does a retail store manager in trade earn?
- The average salary is 39 500 SEK per month, with variations depending on experience and region.
What education is required to become a retail store manager in trade?
- High school education in commerce is most common, often supplemented with leadership courses and experience in retail.
Are there salary differences between women and men?
- Yes, women earn on average 38 500 SEK and men 37,500 SEK, meaning women have a slightly higher average salary.
What are the future prospects for the profession?
- Demand is high, with approximately 550 job openings in Sweden.
What tasks are included in the role?
- Leadership, sales, customer service, inventory management, and staff development are central parts.
What is the work environment like?
- The work environment is often fast-paced and varied, with both administrative and practical tasks.
Are there opportunities for further education?
- Yes, many employers offer courses in leadership, sales strategies, and business development.

Richard Andersson - 2025-07-14 12:13:09

Occupation

Salary distributed by age and sector

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36500 kr	39100 kr
35-44	93%	37400 kr	38000 kr
45-54	81%	40800 kr	41800 kr
55-64	90%	39200 kr	40800 kr
Snitt	94%	38200 kr	39500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36500 kr	39100 kr
35-44	93%	37400 kr	38000 kr
45-54	81%	40800 kr	41800 kr
55-64	90%	39200 kr	40800 kr
Snitt	94%	38200 kr	39500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36500 kr	39100 kr
35-44	93%	37400 kr	38000 kr
45-54	81%	40800 kr	41800 kr
55-64	90%	39200 kr	40800 kr
Snitt	94%	38200 kr	39500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34	110%	35600 kr	36500 kr
35-44	93%	39200 kr	39600 kr
45-54	81%	45100 kr	46400 kr
55-64	90%	43100 kr	43900 kr
Snitt	94%	40300 kr	41100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34	110%	35600 kr	36500 kr
35-44	93%	39200 kr	39600 kr
45-54	81%	45100 kr	46400 kr
55-64	90%	43100 kr	43900 kr
Snitt	94%	40300 kr	41100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34	110%	35600 kr	36500 kr
35-44	93%	39200 kr	39600 kr
45-54	81%	45100 kr	46400 kr
55-64	90%	43100 kr	43900 kr
Snitt	94%	40300 kr	41100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36800 kr	40200 kr
35-44	93%	36000 kr	36700 kr
45-54	81%	36900 kr	37700 kr
55-64	90%	37800 kr	39700 kr
Snitt	94%	36800 kr	38500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36800 kr	40200 kr
35-44	93%	36000 kr	36700 kr
45-54	81%	36900 kr	37700 kr
55-64	90%	37800 kr	39700 kr
Snitt	94%	36800 kr	38500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36800 kr	40200 kr
35-44	93%	36000 kr	36700 kr
45-54	81%	36900 kr	37700 kr
55-64	90%	37800 kr	39700 kr
Snitt	94%	36800 kr	38500 kr

* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.

Salary per sector

Salary based on education

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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Store manager (specialist shop), sales has the SSYK code 5221, which we use to match against the SCB database to obtain the latest salary statistics.