Poster cartoonist

What does a poster artist do? – Tasks and work environment

A poster artist works on designing and illustrating posters for various purposes, such as marketing, events, and information dissemination. The profession involves combining artistic skill with graphic design, where creative ideas are translated into visually appealing messages. The work is often performed in digital environments using advanced design software, but may also include sketches and manual coloring. Poster artists can be found at advertising agencies, cultural institutions, and as freelancers. The work environment is characterized by deadlines and close collaboration with clients, marketers, and print houses.

Salary development over time

Over the past three years, poster artists have experienced positive salary growth. In 2022, the average salary was 40,500 SEK per month, increasing slightly to 40 800 SEK the following year. Between 2023 and 2024, the increase was more noticeable, with an average of 43 600 SEK, corresponding to a salary increase of about 6.9% during this period. This development can partly be explained by increased demand for visual communication solutions and the impact of digitalization on the industry, where specialized design skills are increasingly valued. Despite a relatively stable job market, there is a clear trend of gradual salary increases, especially for those with post-secondary education and experience with digital tools.

Poster artist salary – complete overview

• Average salary: 43 600 SEK/month
• Lowest salary, man: 39,200 SEK/month
• Lowest salary, woman: 39,700 SEK/month
• Highest salary, man: 48,600 SEK/month
• Highest salary, woman: 43,500 SEK/month
• Hourly wage (average): 262 SEK
• Gender pay gap: Women earn 93% of what men do
• Regional differences: Data missing

Education and qualifications

To work as a poster artist, a post-secondary education in graphic design, illustration, or art is usually required. Many have completed artistic training at universities or vocational colleges, and employers value both formal education and a strong portfolio. Practical experience, creativity, and proficiency with digital tools are essential qualifications for success in the profession.

• Post-secondary education: 2–3 years in graphic design, illustration, or art
• Courses/certificates: Specialization in digital design programs is recommended
• Internship: Common during education
• Portfolio: A requirement for most employment opportunities
• Prerequisites: Basic artistic and digital skills

Common benefits and compensations

Poster artists are often offered wellness allowances, flexible working hours, and remote work options. Other common benefits include skills development, occupational pension, and insurance, especially for those employed by larger companies or public organizations. Freelancers may negotiate project bonuses or royalties for reuse of their work.

Competition and challenges

The job market for poster artists is characterized by high competition, especially for recent graduates and freelancers. Technological advances and increased access to digital design tools have made it easier for more people to enter the industry, increasing pressure to continuously develop skills. At the same time, demand can fluctuate quickly depending on economic conditions and trends within marketing and culture. Success requires a combination of creativity, technical proficiency, and the ability to build a strong personal brand.

Tips for aspiring poster artists

To succeed as a poster artist, it is helpful to be curious and stay updated on new design trends and techniques. A strong sense of form and color aids in creating visually appealing posters, while precision and patience are important when refining details. Building a broad and diverse portfolio increases chances of assignments and employment, especially if it demonstrates both digital and hand-made works. Good communication and responsiveness facilitate collaboration with clients and colleagues, and perseverance is needed to get through periods of intense competition. Finally, a poster artist should be flexible and willing to take on new challenges, as work tasks often vary from project to project.

Key facts about poster artists

• Education level: Post-secondary, 2–3 years
• Work environment: Digital and creative office work, often project-based
• Employment type: Commonly freelance or project-based employment
• Demand: 620 available jobs within the profession
• Gender pay gap: Women earn 93% of men's salaries

Career paths and future outlook

After three to five years in the profession, a poster artist can advance to roles such as art director, graphic designer, or project manager within creative teams. Some choose to specialize in digital illustration, animation, or branding, while others start their own businesses as freelancers. The employment service's forecasts for graphic designers are uncertain due to limited statistics on poster artists specifically, but currently, there are 620 available jobs. Digitalization and increased demand for visual expressions can provide good opportunities for those who are flexible and possess specialized skills.

Frequently asked questions about poster artists

• What is the average salary of a poster artist?
  - The average salary is 43 600 SEK per month.
• How large is the salary difference between men and women?
  - Women earn 93% of what men do within the profession.
• What education is required to become a poster artist?
  - Usually, post-secondary education in graphic design, illustration, or art is required.
• Are there many job openings for poster artists?
  - There are currently 620 available jobs within the profession.
• What are the future prospects for poster artists?
  - Forecasts are lacking due to limited data, but digitalization and increased demand offer opportunities.
• What is the highest salary for a poster artist?
  - The highest salary is 48,600 SEK per month and belongs to a man with post-secondary education.
• What is needed to succeed as a poster artist?
  - Creativity, technical skills, and a strong portfolio are key factors.