Vacant job

Are you a skilled writer looking to develop within SEO, digital content, and organic growth?

Birger is looking for a Content Writer / SEO Content Writer who wants to help build the content for a new digital brand in the construction and renovation industry.

This role is perfect for you if you enjoy writing clear, engaging, and useful texts and want to learn how content can be used to create visibility in Google, attract the right target audience, and contribute to new customer inquiries.

You will work practically with research, text production, publishing, and optimization. The content will primarily consist of articles, guides, service pages, and local landing pages.

This is not an observational internship. You will take responsibility for your own texts and have the opportunity to see how your content impacts ranking, traffic, and business results.

What you will do

• Write articles, guides, service pages, and local landing pages
• Conduct research for new texts and content areas
• Create SEO-optimized content based on keywords and user search intent
• Adapt language, structure, and message to the target audience and purpose
• Write headlines, introductions, body text, metadata, and calls to action
• Publish and update content in the website's CMS
• Optimize existing texts based on ranking, traffic, and user behavior
• Work with internal linking and content structures
• Fact-check and ensure content quality
• Ensure consistent tone and high linguistic quality
• Analyze competitors' content and identify new topics
• Contribute to content plans and editorial calendars
• Use AI tools as support for research, structure, and content production
• Collaborate with people within SEO, web development, and digital marketing

We are looking for someone who

• Has a strong interest in writing, SEO, and digital content
• Has excellent ability to write clearly, correctly, and engagingly
• Enjoys doing research and diving into new topics
• Can adapt language and content to different target groups
• Is meticulous about facts, structure, and linguistic quality
• Is curious about search behavior and how content performs online
• Can work independently and take responsibility for own tasks
• Is structured, proactive, and solution-oriented
• Wants to develop within content marketing, SEO, and digital growth

Very good Swedish skills in both speech and writing are required for the role.

Advantageous but not required

• Studies in journalism, communication, media, language, marketing, or similar
• Experience writing articles, guides, web texts, or landing pages
• Basic knowledge of SEO or keyword analysis
• Experience with Google Search Console, Ahrefs, or Semrush
• Experience with WordPress, Webflow, or other CMS platforms
• Experience with AI tools for research and content production
• Basic understanding of UX, conversion, and web structure
• Interest in construction, renovation, housing, or consumer issues
• Experience from startup, agency, or entrepreneurial environments

What you get

• Practical experience in content writing, SEO, and web publishing
• Opportunity to help build a content strategy from scratch
• Work on a real project where the content has a clear business function
• Significant personal responsibility and opportunity to influence content and topic selection
• Concrete articles, guides, and web pages to use in your portfolio
• Opportunity to see how your texts perform in Google
• Experience combining quality writing with data and search behavior
• Close collaboration with people within SEO, development, and digital marketing
• Experience relevant for future roles such as Content Writer, SEO Content Writer, SEO Writer, Web Editor, or Content Specialist

Why this internship matters

Good content should not only be well-written. It also needs to answer real questions, be easy to understand, and help the reader make better decisions.

At the same time, the content needs to be structured in a way that makes it findable in Google and other search services.

During the internship, you will learn how to combine research, writing, SEO, user needs, and business goals to create content that is valuable to the reader and contributes to long-term organic growth.

You will work on a project where large parts of the content are still being built up. This means your texts will have a clear and measurable impact on the website's development.

About Birger

Birger develops and invests in digital companies and brands with clear growth potential.

We work entrepreneurially, data-driven, and with a strong focus on quickly moving from idea to execution. Our ambition is to build digital businesses that create long-term value through relevant content, strong user experiences, technology, and smart distribution.

Here, you will work close to the operations, take responsibility early, and help build something from the ground up.