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Content Creator Intern at Yipin – Create Content for Sweden's #1 Tofu Brand

Impact Food AB

Stockholms län, Stockholm

Previous experience is desired

26 days left
to apply for the job

Are you the one who always grabs the camera before anyone touches the food? Do you have more reel ideas than you can possibly realize? Then you could be our next Content Creator Intern!

With us, you will create recipe videos, photo and video material, and creative content for several of our brands within Nordic Green Food, with a primary focus on Yipin. You will work closely with our Head of Marketing and become a key part of the marketing team, planning, producing, and developing content for Instagram and TikTok.

We believe you are a social media junkie who loves both consuming and creating content. You are comfortable in the kitchen, preferably with tofu as a natural ingredient, and you are passionate about turning ideas into engaging content. In short, you are skilled at creating strategy-based content and can work in line with an established visual identity.

Yipin – Who are we?

In the autumn of 2017, we started selling our first tofu product in grocery stores. Today, we are #1 in tofu and tempeh in Sweden, with a broadened product range including Asian sauces, noodles, and ready-made Asian dishes. However, our journey began over 25 years ago when the Lu family moved from China to Sweden in 1998. Back then, we made our first Swedish tofu in our own kitchen using Great-Grandma's traditional tofu recipe. To this day, we make our tofu based on the same recipe in our own tofu factory in Vallentuna, north of Stockholm. We never imagined our tofu would be sold in over 1,500 grocery stores and served at trendy restaurants across Sweden.

Since entering the grocery trade in 2017, we have been named Supplier of the Year 2024, a DI MasterGazelle, and won 1st prize for strategic design. For the right candidate, this is an exciting opportunity to take our brand and communication to the next level through digital marketing in Sweden and the Nordic region.

Learn more: https://yipin.se/ (https://yipin.se/) | https://instagram.com/yipin.se (https://instagram.com/yipin.se)

As a Content Creator Intern at Yipin, you will:

  • Create content for our social channels (primarily TikTok & Instagram) for Yipin and other brands within Nordic Green Food, from ideation and planning to filming and editing
  • Shoot and produce recipe videos, behind-the-scenes material, product-focused clips, and other creative content
  • Help develop concepts and ideas for content based on trends, target audiences, and brand tone
  • Test new formats, hooks, and styles to understand what engages and works
  • Follow and gather inspiration from pop culture, creators, and trends on TikTok and Instagram
  • Be a helping hand in other marketing projects/campaigns, e.g., larger productions, digital marketing initiatives, PR, and events 💛

We are looking for someone who:

  • Is comfortable behind and in front of the (mobile) camera and enjoys producing their own content for social media, both reels/TikToks and still images
  • Understands the strategies behind engaging and target-group-specific content
  • Has pop culture and content trends as a hobby
  • Has basic skills in editing (video, image) in tools like CapCut, Adobe Premiere Pro, Photoshop, Illustrator, or similar
  • Speaks and writes Swedish fluently and is based in Sweden

It is a merit if ONE or MORE of the following points apply to you:

  • You are available for an internship for at least 14 weeks, preferably through a relevant education (e.g., Content Creator, Digital Content Producer) that includes an internship period
  • You love cooking and have knowledge of Asian cuisine (and naturally, preferably about tofu)
  • You have previous experience in photography and/or video production for social media; from strategy to idea and execution with simple equipment
  • You can produce content from home in your own kitchen. We at Yipin provide professional kitchen equipment.
  • Speak another Scandinavian language, e.g., Finnish

To succeed best, we believe you are...

  • A team player who enjoys collaborating with different types of people, while also being able to work independently and take responsibility
  • Driven, self-reliant, and have the ability to use creativity to achieve strategic goals
  • Down-to-earth, positive, and enjoy developing relationships with our consumers
  • Communicative, down-to-earth, and open to others' opinions

Why should you intern with us?

🚀 Rapid development in a growing team

🤝 You will create content that reaches a strong community of 20K followers (Instagram)

📱 Opportunity to grow our TikTok from scratch and strengthen your portfolio

👪 Work closely with the Head of Marketing and the CEO

Internship format: Full-time internship (100%). The internship is time-limited and unpaid. After the internship period, there is an opportunity for employment or a consulting assignment.

Hybrid work: In this role, you have the opportunity to allocate approx. 2-3 days a week to produce content from home or another location. The rest of the time, you will work with the marketing team at our office in central Stockholm.

Welcome to apply! We are recruiting continuously. If you have any questions regarding the position, please contact the recruitment manager: [email protected] (mailto:[email protected])

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