Vacant job

Strengthen customer relationships with data, creativity, and timing

Sunda is a growing company with high ambitions. We create solutions that simplify and improve our customers' everyday lives, with sustainability and customer value in focus. We are now looking for a CRM Specialist who wants to help create long-term customer relationships and increase repurchase frequency through data-driven and relevant communication.

About the role

As a CRM Specialist at Sunda, you will be responsible for building, driving, and developing our communication with existing customers. Focusing on retention and customer loyalty, you will work with email marketing, segmentation, and automated flows to increase engagement, repurchases, and customer lifetime value (CLV). You play a key role in creating smart, personalized customer experiences. In the right channel at the right time.

Your mission

• Plan, produce, and optimize email campaigns and automated flows
• Segment the customer base and create targeted communication
• Analyze campaign data and behavior patterns to improve retention and CLV
• Identify customer groups and lifecycle phases with potential for reactivation or upselling
• Collaborate with the marketing team to ensure a unified customer journey

Who are you?

You are data-driven, analytical, and have an eye for what engages customers over time. You enjoy combining strategy with hands-on production and optimization. You thrive in a role where you can take initiative, try new things, and follow up on your efforts. You are curious about customer behaviors and have a strong sense of communication that builds relationships.

We believe you have

• Experience in CRM work and email marketing, preferably within e-commerce
• Very good knowledge of tools like Klaviyo, Mailchimp, HubSpot, or similar
• Experience working with customer journeys, loyalty, or reactivation
• Good understanding of conversion, retention, and customer value
• Strong drive, analytical ability, and good communication skills
• Knowledge of privacy regulations (GDPR) related to customer data

We offer

At Sunda, you will have the opportunity to shape how we create value for our customers even after the purchase. You will have significant responsibility in an important role where your efforts directly impact our customer relationships and business results. We are an engaged team with short decision-making paths, a fast pace, and a lot going on. At Sunda, we always want to develop, and here you will have the opportunity to grow with us. The position is based in Gävle with the possibility of hybrid work.