What is Pay N Play and why is it so popular in Sweden? The Swedish gambling market is dominated by online casinos offering players the chance to use Pay N Play, where you can start playing casino games easily without registering an account or dealing with lengthy login processes. But what makes these types of casinos so popular in Sweden? Swedish casino players largely prefer licensed casinos that have been granted a license from the Swedish Gambling Authority (Spelinspektionen) and comply with Swedish gaming laws. There are some downsides to the Swedish licensing system, such as all license holders becoming quite similar to some extent, but there are also clear advantages. The biggest benefit revolves around Pay N Play, meaning the ability to play without registering an account—simply deposit money and play immediately. There are many such casinos in Sweden, but the most recommended Pay N Play casinos attract the most customers. These casinos are perfect for Swedes who want to play quickly and easily. But what exactly enables and drives this development in the Swedish gambling market? Mobile BankID is Essential There is a legal requirement for all license holders to verify their customers during registration, login, and each gaming session. In a digital world, this demands smart digital identification solutions, and that’s where Mobile BankID comes into play. Some license holders also use Freja eID, but Mobile BankID dominates the market when it comes to electronic identification. This smart service has made it easy for license holders to offer Pay N Play, precisely because it simplifies the verification process for consumers. BankID’s own statistics, available on their website, clearly illustrate this. The service was used approximately 7.6 billion times in 2024. It’s a service that many Swedes carry on their smartphones wherever they go. Digital Payment Methods Dominate in Sweden Another explanation for the recent success of Pay N Play casinos is the widespread availability of digital payment methods. The main goal of Pay N Play is to allow players to start playing casino games without cumbersome registration or login processes. It should be quick and simple. High accessibility is key. This would have lost some of its impact without the smart digital payment services available in Sweden. The most popular is Swish, now used on most of Sweden’s popular online casinos. But also Trustly, which enables fast and secure payments via internet banking, has been important for this development. It’s worth noting that both Swish and Trustly depend on electronic identification to function. When making a deposit or withdrawal with Swish or Trustly, you will need to use your Mobile BankID to verify your identity and approve the transaction. Conclusion In other words, the mandatory requirement in Swedish gaming law that license holders verify their customers has facilitated this development. It has made standardized, smart identification via BankID and fast payments through Swish, Trustly, or similar services the norm. The logical next step for license holders has been to design their products around Pay N Play. When all technical prerequisites are in place, Pay N Play is in many ways the best option, which is also clearly reflected in its growing popularity in Sweden.