How much does a Webmaster make

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  2. Webmaster
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Webmaster

44 800 kr

Webmasters and web administrators

34 400 - 49 900 kr / month

Women earn 106% of what men do.

Data/IT

What will be the salary after tax?

Salary progression Webmaster

Average salary 44 800 kr
Males 43 500 kr
Females 46 100 kr
1 Likes 0 Comments 6 Vacant jobs ->

What does a Web Manager do? – Tasks and work environment

A Web Manager has overall responsibility for an organization's website, including technical, content, and user experience aspects. Tasks include planning, publishing, and updating content, ensuring the website functions technically, and monitoring analytics and visitor data. The role often involves collaboration with communicators, IT specialists, and external vendors. The work environment is typically office-based with a fast pace and many deadlines, centered around digital work and continuous improvements.

Salary development over time

Over the past three years, salaries for Web Managers have steadily increased. In 2022, the average salary was 38,500 SEK per month, rising to 43 800 SEK in 2023 and further to 44 800 SEK in 2024. This represents a total increase of approximately 16% during the period. The positive trend is partly driven by increased digitalization and the growing need for strong web presence, which has raised demand for qualified Web Managers. The industry has also seen a skills shift towards more advanced technical and analytical abilities, further pushing up salaries. Gender differences are notable, as women in the profession now earn more than men, which is unusual among Swedish occupations.

Web Manager salary – complete overview

  • Average salary: 44 800 SEK/month
  • Lowest salary: 34,400 SEK/month (male), 35,900 SEK/month (female)
  • Highest salary: 49,900 SEK/month (female), 45,900 SEK/month (male)
  • Hourly wage: 269 SEK
  • Gender differences: Women earn 106% of men's salary (46 100 SEK vs 43 500 SEK)
  • Regional differences: Significant variations may occur, especially between metropolitan areas and other parts of the country

Education and qualifications

To work as a Web Manager, a post-secondary education in areas such as web development, digital communication, or systems science is usually required. Many employers also look for experience with content management systems, basic programming, and digital marketing. Practical experience and ongoing skills development are often crucial for success and career advancement within the profession.

  • Formal education: Post-secondary education (2–3 years) in IT, communication, or media
  • Certifications/courses: Courses in CMS, SEO, UX, or web analytics
  • Internship/traineeship: Internships during or after studies provide a competitive advantage
  • Prerequisites: Basic IT knowledge and interest in digital development
  • Self-study/online: Self-improvement in new tools and trends is common

Many Web Managers also serve as internal trainers, coaching colleagues in digital tools and processes. The ability to communicate technical solutions pedagogically is highly valued in the profession.

– statsskuld.se

Common benefits and compensations

Web Managers are often offered benefits such as flexible working hours, remote work options, and wellness allowances. Other common compensations include professional development, pension schemes, and sometimes bonuses linked to projects or results. The extent of benefits varies depending on the employer and sector.

Challenges and competition

The profession of Web Manager is characterized by rapid technological development, making continuous learning and adaptability crucial for remaining competitive. Competition for the most attractive positions is high, especially in metropolitan areas and larger organizations. Another challenge is staying updated on new laws and regulations regarding digital accessibility and data protection. The role's broad scope requires a combination of technical understanding, project management, and communication skills. Additionally, workload can be high at times, especially during major web projects or launches.

Tips for aspiring Web Managers

To succeed as a Web Manager, having an analytical mindset is beneficial, especially for working with web analytics and data-driven decisions. Good communication skills are valuable when collaborating across functions, often with both technical and non-technical colleagues. Being solution-oriented helps in handling unexpected technical problems or rapid project changes. An interest in continuous development and curiosity about digital trends makes it easier to stay updated in the industry. Being organized and able to prioritize is important for managing multiple projects and deadlines. Finally, initiative and independence are appreciated, as many Web Managers lead improvements and changes on their own.

Key facts about Web Manager

  • Education level: Post-secondary education (2–3 years) recommended
  • Work environment: Office-based, often with remote work options
  • Employment type: Permanent employment is most common, but consultancy assignments also occur
  • Demand: 179 job openings reported recently within the profession
  • Special skills: CMS tools, SEO, UX design, and web analytics are advantageous

Career paths and future prospects

After three to five years as a Web Manager, opportunities arise to advance to roles such as web development manager, digital strategist, or project manager within digital media. Some choose to specialize further in areas like UX design, web analytics, or digital marketing. The Swedish Public Employment Service assesses the outlook as favorable, with continued high demand for competent Web Managers as digitalization accelerates across both public and private sectors. Those with broad technical skills and experience leading digital projects are especially sought after.

Frequently asked questions about Web Manager

  • What does a Web Manager earn?
    - The average salary for a Web Manager is 44 800 SEK per month in 2024.
  • What are the gender differences in Web Manager salaries?
    - Women earn on average 46 100 SEK, which is 106% of what men earn (43 500 SEK).
  • What education is required to become a Web Manager?
    - Post-secondary education in IT, communication, or media is recommended, often 2–3 years long.
  • What is the highest and lowest salary for a Web Manager?
    - The highest salary is 49,900 SEK (female), the lowest is 34,400 SEK (male).
  • How is the job market for Web Managers?
    - Demand is good, with 179 job openings reported recently within the profession.
  • What benefits are common for Web Managers?
    - Common benefits include flexible working hours, remote work, and wellness allowances.
  • What is the hourly wage for a Web Manager?
    - The average hourly wage is 269 SEK.
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Richard Andersson

Richard Andersson - 2025-08-09 04:40:16

Occupation
Who has the highest salary?
The highest salary for a Webmaster is 49900 kr. This salary belongs to a woman working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a man in this profession is 45900 kr.
Who has the lowest salary?
The lowest salary for a Webmaster is 34400 kr. This salary belongs to a man working in the Privately employed workers. The lowest salary for a woman in this profession is 35900 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 103% 38300 kr 38700 kr
35-44 108% 45900 kr 46700 kr
45-54 49200 kr 49900 kr
55-64 47700 kr 48400 kr
Snitt 106% 44200 kr 44800 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Webmaster has the SSYK code 3515, which we use to match against the SCB database to obtain the latest salary statistics.

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