Image that illustrates Sponsor responsible, sports association

Sponsor responsible, sports association

42 200 kr

Other intermediaries

41 600 - 54 400 kr / month

Women earn 103% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Sponsor responsible, sports association

Average salary 42 200 kr
Males 41 600 kr
Females 42 900 kr

What does a Sponsorship Manager in a sports club do? – Job tasks and work environment

A Sponsorship Manager in a sports club is responsible for establishing and maintaining relationships with companies, organizations, and other partners that contribute financially or materially to the club's activities. Tasks include identifying potential sponsors, designing attractive sponsorship packages, negotiating agreements, and ensuring sponsors receive the value and exposure they expect. The role often involves close collaboration with marketing, event planning, and club management. The pace can be high, especially before major events and seasonal starts, and the work environment varies between office settings, meetings, and representational assignments.

Salary development over time

Over the past three years, salaries for Sponsorship Managers in sports clubs have fluctuated slightly. In 2022, the average salary was 39,400 SEK, followed by an increase to 42 800 SEK in 2023. In 2024, the average salary has been adjusted slightly downward to 42 200 SEK. Overall, this represents a salary increase of approximately 7% between 2022 and 2024, although the most recent year shows a slight decrease. This trend reflects increased demand for skills in sponsorship and partnerships, while competition for roles and potential budget constraints in sports clubs influence salary levels short-term. The trend indicates stabilization after a couple of years of clear growth.

Sponsorship Manager in a sports club salary – comprehensive overview

  • Average salary: 42 200 SEK/month
  • Lowest salary: 41,600 SEK/month
  • Highest salary: 54,400 SEK/month
  • Hourly wage (average): 254 SEK/hour
  • Women earn: 42,900 SEK/month (103% of men's salary)
  • Men earn: 41,600 SEK/month
  • Regional differences: Data unavailable

Education and qualifications

To work as a Sponsorship Manager in a sports club, a post-secondary education in marketing, economics, sports management, or similar fields is usually required. Practical experience in sales, negotiation, and event management is highly valuable. Many employers also prefer candidates with knowledge of the sports industry and networks. Combining formal education with internships or trainee positions helps build relevant contacts and experience.

  • Post-secondary education: 2–3 years in marketing, economics, or sports management
  • Certifications/courses: Courses in sales, negotiation, and project management are recommended
  • Internship/trainee: Internships within sports clubs or event companies increase employability
  • Prerequisites: High school diploma and experience in sports activities are advantageous
  • Self-study/online: Possible to supplement with digital courses in sponsorship and partnerships

A successful sponsorship is not just about money but equally about building long-term relationships where both the club and sponsor grow together. Creativity and the ability to identify shared values are often crucial for success in the role.

– statsskuld.se

Common benefits and compensation

Sponsorship Managers in sports clubs are often offered benefits such as wellness allowances, flexible working hours, and sometimes bonuses linked to achieved agreements. Company cars or travel allowances may be provided, especially for external meetings. Access to the club's events and networks is also common.

Competition and challenges

Competition for roles as Sponsorship Manager in sports clubs is noticeable, especially in larger cities and within elite sports, where the number of applicants is often high. The role requires staying updated on trends in sponsorship and marketing, as well as the ability to build and nurture long-term business relationships. Budget limitations within clubs and increased competition for sponsorship funds from the business sector pose additional challenges. The ability to deliver measurable results and tailor offers to both the club's and the sponsor's needs is essential. Strong networks and a good reputation in the industry can provide competitive advantages.

Tips for aspiring Sponsorship Managers in sports clubs

To succeed as a Sponsorship Manager in a sports club, combining business acumen with strong social skills is beneficial, as long-term relationships are often key to success. Being proactive and reaching out to potential sponsors opens more opportunities and new doors. Attention to detail and the ability to document agreements and deliveries are crucial for building trust internally and externally. An interest in sports and understanding the club's activities facilitate communication with both sponsors and colleagues. Flexibility is important since work may involve irregular hours, and strong negotiation skills are always advantageous. Keeping updated on trends and new business models in sponsorship further strengthens the professional role.

Key facts about Sponsorship Manager in a sports club

  • Education level: Post-secondary education 2–3 years
  • Work environment: Office-based with many external contacts
  • Typical employment: Full-time, often project-based
  • Demand: Approximately 550 job openings within the profession
  • Special skills: Negotiation, sales, and networking

Career paths and future prospects

After three to five years as a Sponsorship Manager in a sports club, it is common to advance to more senior roles such as marketing director, business developer, or partnership manager within larger organizations. There are also opportunities to specialize in major events or work as a consultant in sponsorship. According to the Swedish Public Employment Service's forecast, demand for skills in this area is expected to remain stable, especially as the commercial importance of sports increases and clubs seek new revenue models. With experience and a broader network, opportunities for higher salaries and greater responsibilities grow.

Frequently asked questions about Sponsorship Manager in a sports club

  • What does a Sponsorship Manager in a sports club earn?
    - The average salary is 42 200 SEK per month.
  • How do salary differences between men and women look?
    - Women earn an average of 42,900 SEK, which is 103% of men's salaries.
  • What education is required to become a Sponsorship Manager?
    - Post-secondary education in marketing, economics, or sports management is recommended.
  • What does the job market look like?
    - There are approximately 550 job openings within the profession.
  • What are the most common benefits?
    - Wellness allowances, bonuses, flexible working hours, and access to events are common.
  • How wide is the salary range?
    - The lowest salary is 41,600 SEK and the highest is 54,400 SEK per month.
  • Are there regional salary differences?
    - Specific data about regional differences is unavailable.

Who has the highest salary?
The highest salary for a Sponsor responsible, sports association is 54400 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 42900 kr.
Who has the lowest salary?
The lowest salary for a Sponsor responsible, sports association is 41600 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 42400 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 108% 42000 kr 42100 kr
35-44 42600 kr 43000 kr
Snitt 103% 42000 kr 42200 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Sponsor responsible, sports association has the SSYK code 3339, which we use to match against the SCB database to obtain the latest salary statistics.

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