Advertising salary

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  2. Advertising salary
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Advertising salary

55 700 SEK

Marketing analysts and marketers etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

47 300 - 71 200 SEK / month

Women earn 86% of what men do.

Försäljning & inköp

Average salary 55 700 SEK/month Monthly gross salary
Salary range 47 300 - 71 200 SEK Latest available range Data year 2025 Latest published dataset

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Calculate take-home pay for Advertising 55 700 SEK/month prefilled Calculate gross salary for Advertising Start from net pay More salary pages Browse more roles Open jobs for Advertising 337 matching jobs in Försäljning & inköp

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Salary trend About the role What does an advertising professional do? – Tasks and work environment Salary development over time Advertising professional salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Advertising

Average salary 55 700 kr
Males 60 400 kr
Females 52 200 kr
1 Likes 0 Comments 337 Vacant jobs ->

What does an advertising professional do? – Tasks and work environment

An advertising professional works with planning, designing, and implementing marketing campaigns for companies, organizations, or products. Tasks often include analyzing target audiences, developing creative concepts, coordinating the production of advertising and marketing materials, and following up on campaign results. Collaboration with graphic designers, copywriters, media salespeople, and clients is common to ensure the message is clear and reaches the right audience. The work environment is usually office-based and can be characterized by a fast pace, deadlines, and demands for creativity. Many advertising professionals work at advertising agencies, marketing departments, or as consultants, and project-based work is common in the industry.

Salary development over time

The advertising profession has experienced steady salary increases over the past three years. In 2022, the average salary was 50,400 SEK per month, increasing to 54 500 SEK in 2023. The latest recorded year, 2024, the average salary has risen further to 55 700 SEK per month. This corresponds to a total increase of approximately 8.1% over the period. The salary growth has been driven by increased demand for qualified marketing skills, digitalization, and the need for strategic communication in more and more industries. The market is characterized by some competition for the most experienced and creative profiles, which helps push salaries upward, especially in the private sector and metropolitan regions.

Advertising professional salary – comprehensive overview

  • Average salary: 55 700 SEK/month
  • Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education shorter than 3 years)
  • Highest salary: 78,400 SEK/month (male, private employment, research education)
  • Hourly wage (average): 328 SEK
  • Average salary for women: 52 200 SEK/month (86% of men's salary)
  • Average salary for men: 60 400 SEK/month
  • Regional differences: Salary levels are generally higher in big cities and within the private sector.

Education and qualifications

To work as an advertising professional, a post-secondary education in marketing, communication, or media is usually required. Many hold a bachelor's degree from university or college, but shorter vocational programs and opportunities to build on with courses and certifications also exist. Practical experience and creative ability are highly valued in the industry, and internships or trainee programs can be an important pathway into the profession.

  • Bachelor's degree in marketing/communication (3 years)
  • Vocational training in media/advertising (1–2 years)
  • Internships or trainee programs at agencies or marketing departments
  • Courses in digital marketing, copywriting, or graphic design
  • Knowledge of project management and creative work is an advantage

An unexpected career tip is that many successful advertising professionals have backgrounds in entirely different fields, such as sociology, psychology, or technology. The interdisciplinary competence can provide valuable perspectives in creative processes and campaign work.

– statsskuld.se

Common benefits and compensations

The profession often offers perks such as wellness allowances, flexible working hours, remote work options, and access to creative environments and inspiring workplaces. Bonus and commission systems are common, especially at agencies and within the private sector. Continuing education through internal training, conferences, and industry meetings is also typical.

Competition and challenges

Competition in the advertising industry is intense, both for the most attractive assignments and for recruiting creative talents. Technological development and digitalization impose high demands for continuous skills development. Rapid changes in the media landscape require flexibility and the ability to quickly adapt strategies. Many leave the profession after a few years, often due to high pace and pressure deadlines. At the same time, there is a paradoxical recruitment situation where demand is high but it is still difficult to find the right skills, according to the Swedish Public Employment Service's forecasts.

Tips for those who want to become an advertising professional

To succeed as an advertising professional, it is good to be curious and have a strong interest in communication and societal trends. Creativity is a crucial trait, and it pays off to constantly challenge oneself with new ideas and concepts. Being organized helps with project management and scheduling, which is important for delivering campaigns on time. Social skills and the ability to collaborate make it easier to network and work effectively in teams. Building a portfolio of personal projects and actively seeking internships or trainee programs can help get a foot in the industry. Analytical skills are important to understand target audiences and measure campaign results. Finally, digital competence and an interest in new media channels are valuable as the industry evolves rapidly.

Key facts about advertising professionals

  • Average salary: 55 700 SEK/month
  • Salary range: 48,700–78,400 SEK/month
  • Education requirements: Post-secondary education (often a bachelor's degree)
  • Work environment: Office-based, project- and team-oriented
  • Demand: Excellent opportunities for employment nationwide

Career paths and future prospects

After three to five years in the profession, there are good opportunities to advance to roles such as project manager, client manager, strategist, or creative director. Many also choose to specialize in digital marketing, analysis, or branding. According to the Swedish Public Employment Service's forecast, the job prospects for advertising professionals are very good, and demand is expected to remain unchanged over the next five years. At the same time, there is a shortage of experienced specialists in certain areas, creating competition for the most attractive positions. There are approximately 550 job openings for marketing analysts and marketers in the Swedish labor market.

Frequently asked questions about advertising professionals

  • What is the average salary of an advertising professional?
    - The average salary is 55 700 SEK per month.
  • How do salary differences between men and women look?
    - Men earn an average of 60 400 SEK, women 52 200 SEK (86% of men's salary).
  • What education is required to become an advertising professional?
    - Usually, post-secondary education in marketing, communication, or media is required.
  • Are there regional salary differences?
    - Yes, salaries are generally higher in metropolitan regions and within the private sector.
  • What is the job market like for advertising professionals?
    - Opportunities are plentiful, and demand is expected to remain unchanged over the next five years.
  • What are the highest and lowest salaries for an advertising professional?
    - The highest salary is 78,400 SEK/month, and the lowest is 48,700 SEK/month.
  • What personal qualities are important in this profession?
    - Creativity, curiosity, analytical skills, and good collaboration are central qualities.

Richard Andersson

Richard Andersson - 2025-07-04 12:51:13

Occupation
Who has the highest salary?
The highest salary for a Advertising is 71200 kr. This salary belongs to a man working in the Public sector with a upper secondary education, maximum 2 years. The highest salary for a woman in this profession is 55400 kr.
Who has the lowest salary?
The lowest salary for a Advertising is 47300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 49200 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 32600 kr 32700 kr
25-34 82% 48900 kr 49300 kr
35-44 88% 55300 kr 56200 kr
45-54 87% 61400 kr 62900 kr
55-64 87% 63800 kr 65600 kr
Snitt 86% 54800 kr 55700 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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