Advertising salary

Salary and Job Market for Advertisers

Working as an advertiser means being part of a dynamic and creative industry. The profession encompasses everything from market analysis to marketing, and the latest salary statistics show that the average salary for an advertiser is 51 600 kronor per month. However, there are significant variations depending on gender, employer, and level of education.

What Does an Advertiser Earn?

It is interesting to note that there is a salary difference between genders in the profession. Men earn an average of 55 800 kronor, while women earn 48700 kronor, which corresponds to approximately 87% of men's salaries. The highest salary for an advertiser is 60900 kronor, held by a man working as a private employee with a post-secondary education of three years or more. For women in the same profession, the highest salary is 54600 kronor.

Hourly Wage and Changes Over Time

For those working on an hourly basis, the average hourly wage is 310 kronor, based on 166 working hours per month. It is also worth noting that the average salary has increased from 50 400 kronor to 51 600 kronor compared to the previous measurement, indicating a positive trend in the profession.

Minimum Salaries in the Field

The minimum salary for an advertiser is 44900 kronor, held by a woman working as a private employee with a post-secondary education of three years or more. For men in the same category, the minimum salary is 48100 kronor.

Job Duties and Requirements

Advertisers often work on developing and implementing marketing strategies to reach various target groups. This may involve analyzing market trends, managing advertising campaigns, and collaborating with creative teams to create engaging content. A successful advertiser needs to have a good understanding of both digital and traditional marketing and the ability to analyze data to make informed decisions.

Education and Skills

Becoming an advertiser usually requires a post-secondary education in marketing, communication, or a related field. Many educational programs offer practical experiences through internships, which can be an invaluable part of the education. It is also important to stay updated on the latest trends and technologies in the industry.

Future Outlook and Opportunities

According to the labor market authorities, the opportunities for employment as market analysts and marketers are significant. At the national level, demand is expected to remain unchanged over the next five years. However, there are recruitment difficulties in the profession, which can present both challenges and opportunities for new and experienced advertisers.

Recruitment Situation

There is a paradoxical situation where there are recruitment difficulties while many are leaving the profession. This may be due to several factors, such as the industry's rapid changes and the need for continuous skills development.

Benefits and Working Conditions

The working conditions for an advertiser vary depending on the employer and type of employment. Many workplaces offer flexible working hours and the option to work from home, which can be a significant advantage for those who value work-life balance. Some employers may also provide benefits such as paid training and a company-funded mobile phone, contributing to both personal and professional development.

Summary

Working as an advertiser means being part of an ever-changing and creative industry. With an average salary of 51 600 kronor and promising future prospects, there are many opportunities for those interested in marketing and communication. Despite gender pay gaps and recruitment challenges, the profession offers a dynamic work environment and opportunities for personal development.