How much does a Advertising consultant make

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Advertising consultant

54 500 kr

Marketing analysts and marketers etc.

48 700 - 78 400 kr / month

Women earn 88% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Advertising consultant

Average salary 54 500 kr
Males 58 500 kr
Females 51 800 kr
1 Likes 0 Comments 152 Vacant jobs ->

What does an advertising consultant do? – Tasks and work environment

An advertising consultant works on developing, planning, and implementing marketing efforts for companies and organizations. The role often involves identifying client needs, designing creative campaigns, and analyzing market trends to ensure the advertising message reaches the right target audience. The work environment is usually office-based, but meetings with clients and partners occur regularly. Projects can be intensive and require flexibility, especially during launches or larger campaigns. Advertising consultants often collaborate with designers, copywriters, and digital specialists to create effective marketing solutions.

Salary development over time

The salary for advertising consultants has shown steady growth in recent years. In 2022, the average salary was 50,400 SEK per month, increasing to 51 600 in 2023. During 2024, the average salary has climbed further to 54 500, representing an approximate 8.1% increase over three years. This salary development is largely driven by increased demand for qualified marketers and advertising consultants, especially within digital marketing and analytics. At the same time, the trend reflects an increased value placed on strategic communication by companies in an increasingly competitive market. Salaries are also influenced by factors such as experience, education level, and geographic location of the workplace.

Many advertising consultants have backgrounds in both creative and analytical disciplines, giving them a unique ability to combine idea development with measurable business benefits. The ability to quickly understand different industries and target groups is a clear success factor in the profession.

– statsskuld.se

Advertising consultant salary – comprehensive overview

  • Average salary: 54 500 SEK/month
  • Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education shorter than 3 years)
  • Highest salary: 78,400 SEK/month (male, private employee, postgraduate degree)
  • Hourly wage (average): 328 SEK
  • Women's average salary: 51 800 SEK (88% of men's 58 500 SEK)
  • Regional differences: Higher salaries in major cities, lower in smaller towns

Education and qualifications

To work as an advertising consultant, a post-secondary education in marketing, communication, or economics is often required. Many employers also value experience from internships or trainee programs, as well as knowledge in digital marketing and analysis. It is common to supplement education with relevant certifications or courses to stay updated with the industry’s rapid development.

  • Bachelor's degree in marketing, communication, or economics (3 years)
  • Specialized courses in digital marketing and analysis
  • Internships or trainee programs during or after studies
  • Certifications in advertising, e.g., Google Ads or Meta Blueprint
  • Strong skills in Swedish and English

Common benefits and compensations

Advertising consultants are often offered benefits such as occupational pension, wellness allowance, and flexible working hours. Other common compensations include performance-based bonuses, employee discounts, and opportunities for skills development through courses and seminars. In larger companies, private healthcare insurance and remote work options may also be available.

Competition and challenges

The competition for attractive positions as an advertising consultant is often high, especially in metropolitan regions. The industry is characterized by rapid changes in technology and consumer behavior, requiring continuous skills development. Challenges include managing high demands for creativity, results, and deadlines, as well as quickly adapting to new platforms and strategies. Success requires both analytical skills and strong social competence to build long-term client relationships. It is also important to navigate an environment where workload can be very high at times.

Tips for those who want to become an advertising consultant

To succeed as an advertising consultant, it is good to be curious and communicative, as the profession requires constant awareness of industry trends and close dialogue with clients. Being analytical helps you interpret data and make decisions that create measurable results. At the same time, creativity is essential for developing ideas that stand out and capture the target audience’s attention. It is also important to work in a structured manner, especially when multiple projects run parallel and deadlines are tight. Good teamwork skills make it easier to collaborate and build strong relationships with colleagues and clients. Finally, an interest in digital tools and channels is beneficial, as the industry evolves quickly and technical skills are increasingly important.

Key facts about Advertising Consultant

  • Salary range: 48,700–78,400 SEK/month
  • Educational level: Bachelor's degree in marketing or communication
  • Work environment: Office-based with a fast pace and project work
  • Demand: Large opportunities for employment, especially in major cities
  • Typical employment form: Full-time, but project or freelance basis also common

Career paths and future prospects

After three to five years as an advertising consultant, there are opportunities to advance to roles such as project manager, strategist, or agency director within marketing and advertising agencies. Some choose to specialize in digital marketing, analysis, or brand strategy, while others start their own business or work as freelancers. According to the Swedish Public Employment Service’s forecast, the prospects for employment in the profession are good, with high demand and some staff turnover. Over five years, demand is expected to remain stable, but the industry’s dynamic nature makes current skills and digital expertise crucial for career development.

Frequently asked questions about Advertising Consultant

  • What is the average salary of an advertising consultant?
    - The average salary is 54 500 SEK per month.
  • What are the highest and lowest salaries for an advertising consultant?
    - The highest salary is 78,400 SEK and the lowest is 48,700 SEK per month.
  • Are there salary differences between men and women?
    - Yes, women earn on average 88% of what men do in the profession.
  • What education is required to become an advertising consultant?
    - Usually, a bachelor's degree in marketing, communication, or economics is required.
  • What does the job market look like for advertising consultants?
    - The job market is considered good with many available positions, especially in major cities.
  • What are the tasks of an advertising consultant?
    - Tasks include planning, executing, and following up on marketing campaigns.
  • What career opportunities are available after a few years in the profession?
    - Opportunities include advancing to roles such as project manager, strategist, or agency director.

Richard Andersson

Richard Andersson - 2025-07-04 12:48:05

Occupation
Who has the highest salary?
The highest salary for a Advertising consultant is 78400 kr. This salary belongs to a man working in the Privately employed officials with a postgraduate education. The highest salary for a woman in this profession is 58800 kr.
Who has the lowest salary?
The lowest salary for a Advertising consultant is 48700 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 50600 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30500 kr 30800 kr
25-34 94% 45000 kr 45400 kr
35-44 91% 55400 kr 56100 kr
45-54 85% 61100 kr 62800 kr
55-64 94% 64200 kr 65700 kr
Snitt 88% 53600 kr 54500 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising consultant has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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