Advertising consultant salary

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Advertising consultant salary

55 700 SEK

Marketing analysts and marketers etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

47 300 - 71 200 SEK / month

Women earn 86% of what men do.

Försäljning & inköp

Average salary 55 700 SEK/month Monthly gross salary
Salary range 47 300 - 71 200 SEK Latest available range Data year 2025 Latest published dataset

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Calculate take-home pay for Advertising consultant 55 700 SEK/month prefilled Calculate gross salary for Advertising consultant Start from net pay More salary pages Browse more roles Open jobs for Advertising consultant 335 matching jobs in Försäljning & inköp

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Salary trend About the role What does an advertising consultant do? – Tasks and work environment Salary development over time Advertising consultant salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Advertising consultant

Average salary 55 700 kr
Males 60 400 kr
Females 52 200 kr
1 Likes 0 Comments 335 Vacant jobs ->

What does an advertising consultant do? – Tasks and work environment

An advertising consultant works on developing, planning, and implementing marketing efforts for companies and organizations. The role often involves identifying client needs, designing creative campaigns, and analyzing market trends to ensure the advertising message reaches the right target audience. The work environment is usually office-based, but meetings with clients and partners occur regularly. Projects can be intensive and require flexibility, especially during launches or larger campaigns. Advertising consultants often collaborate with designers, copywriters, and digital specialists to create effective marketing solutions.

Salary development over time

The salary for advertising consultants has shown steady growth in recent years. In 2022, the average salary was 50,400 SEK per month, increasing to 54 500 in 2023. During 2024, the average salary has climbed further to 55 700, representing an approximate 8.1% increase over three years. This salary development is largely driven by increased demand for qualified marketers and advertising consultants, especially within digital marketing and analytics. At the same time, the trend reflects an increased value placed on strategic communication by companies in an increasingly competitive market. Salaries are also influenced by factors such as experience, education level, and geographic location of the workplace.

Many advertising consultants have backgrounds in both creative and analytical disciplines, giving them a unique ability to combine idea development with measurable business benefits. The ability to quickly understand different industries and target groups is a clear success factor in the profession.

– statsskuld.se

Advertising consultant salary – comprehensive overview

  • Average salary: 55 700 SEK/month
  • Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education shorter than 3 years)
  • Highest salary: 78,400 SEK/month (male, private employee, postgraduate degree)
  • Hourly wage (average): 328 SEK
  • Women's average salary: 52 200 SEK (86% of men's 60 400 SEK)
  • Regional differences: Higher salaries in major cities, lower in smaller towns

Education and qualifications

To work as an advertising consultant, a post-secondary education in marketing, communication, or economics is often required. Many employers also value experience from internships or trainee programs, as well as knowledge in digital marketing and analysis. It is common to supplement education with relevant certifications or courses to stay updated with the industry’s rapid development.

  • Bachelor's degree in marketing, communication, or economics (3 years)
  • Specialized courses in digital marketing and analysis
  • Internships or trainee programs during or after studies
  • Certifications in advertising, e.g., Google Ads or Meta Blueprint
  • Strong skills in Swedish and English

Common benefits and compensations

Advertising consultants are often offered benefits such as occupational pension, wellness allowance, and flexible working hours. Other common compensations include performance-based bonuses, employee discounts, and opportunities for skills development through courses and seminars. In larger companies, private healthcare insurance and remote work options may also be available.

Competition and challenges

The competition for attractive positions as an advertising consultant is often high, especially in metropolitan regions. The industry is characterized by rapid changes in technology and consumer behavior, requiring continuous skills development. Challenges include managing high demands for creativity, results, and deadlines, as well as quickly adapting to new platforms and strategies. Success requires both analytical skills and strong social competence to build long-term client relationships. It is also important to navigate an environment where workload can be very high at times.

Tips for those who want to become an advertising consultant

To succeed as an advertising consultant, it is good to be curious and communicative, as the profession requires constant awareness of industry trends and close dialogue with clients. Being analytical helps you interpret data and make decisions that create measurable results. At the same time, creativity is essential for developing ideas that stand out and capture the target audience’s attention. It is also important to work in a structured manner, especially when multiple projects run parallel and deadlines are tight. Good teamwork skills make it easier to collaborate and build strong relationships with colleagues and clients. Finally, an interest in digital tools and channels is beneficial, as the industry evolves quickly and technical skills are increasingly important.

Key facts about Advertising Consultant

  • Salary range: 48,700–78,400 SEK/month
  • Educational level: Bachelor's degree in marketing or communication
  • Work environment: Office-based with a fast pace and project work
  • Demand: Large opportunities for employment, especially in major cities
  • Typical employment form: Full-time, but project or freelance basis also common

Career paths and future prospects

After three to five years as an advertising consultant, there are opportunities to advance to roles such as project manager, strategist, or agency director within marketing and advertising agencies. Some choose to specialize in digital marketing, analysis, or brand strategy, while others start their own business or work as freelancers. According to the Swedish Public Employment Service’s forecast, the prospects for employment in the profession are good, with high demand and some staff turnover. Over five years, demand is expected to remain stable, but the industry’s dynamic nature makes current skills and digital expertise crucial for career development.

Frequently asked questions about Advertising Consultant

  • What is the average salary of an advertising consultant?
    - The average salary is 55 700 SEK per month.
  • What are the highest and lowest salaries for an advertising consultant?
    - The highest salary is 78,400 SEK and the lowest is 48,700 SEK per month.
  • Are there salary differences between men and women?
    - Yes, women earn on average 86% of what men do in the profession.
  • What education is required to become an advertising consultant?
    - Usually, a bachelor's degree in marketing, communication, or economics is required.
  • What does the job market look like for advertising consultants?
    - The job market is considered good with many available positions, especially in major cities.
  • What are the tasks of an advertising consultant?
    - Tasks include planning, executing, and following up on marketing campaigns.
  • What career opportunities are available after a few years in the profession?
    - Opportunities include advancing to roles such as project manager, strategist, or agency director.

Richard Andersson

Richard Andersson - 2025-07-04 12:48:05

Occupation
Who has the highest salary?
The highest salary for a Advertising consultant is 71200 kr. This salary belongs to a man working in the Public sector with a upper secondary education, maximum 2 years. The highest salary for a woman in this profession is 55400 kr.
Who has the lowest salary?
The lowest salary for a Advertising consultant is 47300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 49200 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 32600 kr 32700 kr
25-34 82% 48900 kr 49300 kr
35-44 88% 55300 kr 56200 kr
45-54 87% 61400 kr 62900 kr
55-64 87% 63800 kr 65600 kr
Snitt 86% 54800 kr 55700 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising consultant has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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