Advertising consultant salary

Working as an Advertising Consultant: An Insight into the Profession

Working as an Advertising Consultant involves taking on the role of a market analyst and marketer. The profession requires a deep understanding of market dynamics and consumer behaviors. As a consultant, one handles various tasks, from analyzing the market to developing strategies to enhance a company's visibility and sales. It is a career that combines creativity with business acumen and analytical thinking.

Advertising Consultant Salary

Looking at the salary for an Advertising Consultant, the average monthly wage is 51 600 SEK. This marks an increase from 50 400 SEK since the last survey, indicating a positive trend in the profession. An interesting observation is the gender pay gap within the profession; men earn 55 800 SEK, while women earn 48700 SEK, meaning women earn 87% of what men do.

Different Salary Levels

The highest salary for an Advertising Consultant is 60900 SEK, and this wage is for a male working as a private sector employee with a post-secondary education of 3 years or more. For women in the same category, the highest salary is 54600 SEK. On the other hand, the lowest salary for a woman in the profession has been recorded at 44900 SEK, and for a man, it is 48100 SEK.

Hourly Wage

For those working as hourly employees in the profession, the average hourly wage is 310 SEK, based on a working month of 166 hours.

Future Outlook and Working Conditions

Currently, there are significant opportunities within the profession of market analysts and marketers, which include Advertising Consultants. Nationally, the prospects for employment are deemed favorable, with demand expected to remain unchanged over the next five years. However, there is a paradox in the recruitment scenario; while there are recruitment difficulties, there are also many individuals leaving the profession.

Challenges and Competition

Despite the good job prospects, competition can be fierce. It is about standing out from the crowd, something that Advertising Consultants often achieve by offering unique and creative solutions to their clients' marketing needs.

Education and Skills Requirements

To succeed as an Advertising Consultant, a post-secondary education is typically required, often in marketing, communication, or related fields. An education of three years or more can be a significant advantage, especially for higher salary levels within the profession. In addition to formal education, having a good understanding of digital tools, social media, and marketing trends is important.

Benefits and Flexibility

The profession sometimes offers benefits such as paid training and the opportunity to work from home, which can be of great value to many employees. Flexibility in the workplace and working hours is often part of the work culture, contributing to a better work-life balance.

What Does an Advertising Consultant Earn?

In summary, an Advertising Consultant earns an average of 51 600 SEK per month, with variations depending on gender, employer, and educational level. It is a profession with significant potential for personal and professional development, offering competitive salaries and promising career prospects.