How much does a Store planner make

  1. Salary statistics
  2. Store planner
Image that illustrates Store planner

Store planner

42 200 kr

Other intermediaries

41 600 - 54 400 kr / month

Women earn 103% of what men do.

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What will be the salary after tax?

Salary progression Store planner

Average salary 42 200 kr
Males 41 600 kr
Females 42 900 kr
1 Likes 0 Comments 134 Vacant jobs ->

What does a store planner do? – Tasks and work environment

A store planner develops and optimizes store environments to maximize sales, customer experience, and product display. Tasks often include analyzing store layouts, planning product placements, and designing campaigns in consultation with marketing and sales managers. The role involves close collaboration with store managers, suppliers, and sometimes external consultants. The work environment is usually office-based but can also include store visits, project meetings, and field studies to understand customer flows and behaviors. A store planner often works in a dynamic environment with a fast pace, where strategic thinking and creative problem-solving are essential.

Salary development over time

Salary statistics for store planners show a clear increase over the past three years. In 2022, the average salary was 39,400 SEK per month, which rose to 42 800 SEK in 2023 – an increase of over 8.6%. In 2024, the average salary has stabilized somewhat and is at 42 200 SEK, representing a slight decrease compared to the previous year but still a clear upward trend compared to 2022. The rapid increase between 2022 and 2023 can be linked to increased demand for qualified store planners amid retail digitization and the need for optimized customer experiences. Salaries have then plateaued, likely due to market saturation and adjustments to new working methods and technological solutions within retail.

Store planner salary – comprehensive overview

  • Average salary: 42 200 SEK/month
  • Lowest salary: 41,600 SEK/month (men), 42,400 SEK/month (women)
  • Highest salary: 54,400 SEK/month (men), 42,900 SEK/month (women)
  • Hourly wage: 254 SEK
  • Gender differences: Women earn 103% of what men do
  • Regional differences: Data not available

Education and qualifications

Store planners often have post-secondary education in areas such as retail, marketing, economics, or design. Experience from the retail sector or working with store logistics and planning is often required. Practical experience and understanding of consumer behavior are highly valued, as well as the ability to work in project-based environments and utilize digital tools for planning and analysis.

  • Post-secondary education: Examples include retail economics, marketing, or trade administration (2–3 years)
  • Internships: Experience from retail or store operations is advantageous
  • Courses: Project management, product display, consumer psychology
  • Certifications: Relevant within store design or visual merchandising
  • Prerequisites: High school diploma, experience in retail is often a plus

Many store planners work closely with sales teams and marketing departments, making communication and collaboration skills just as important as technical knowledge. A well-planned store environment can significantly influence customer purchasing behavior and thus the store's profitability.

– statsskuld.se

Common benefits and compensations

Store planners are often offered occupational pension, wellness allowances, and flexible working hours. Bonuses linked to project results and sometimes employee discounts within the company are common. Business travel may occur, which is sometimes compensated with per diems or travel allowances.

Competition and challenges

The competition for roles as a store planner is relatively high, especially within larger retail chains where experience and specialized skills are increasingly demanded. Challenges in the profession often include balancing creative solutions with commercial goals and quickly adapting to changes in consumer behavior and new technological tools. The digitization of the store experience requires continuous skills development. At the same time, the shift in retail means that demand for store planners can vary over time. The ability to work data-driven and understand the customer journey is becoming increasingly important.

Tips for aspiring store planners

To succeed as a store planner, it’s beneficial to combine analytical skills with creativity and a strong business sense. Gaining experience from the store floor provides valuable insights into customer flows and product display, facilitating complex store layout planning. Flexibility and problem-solving skills are needed to quickly adjust plans based on changing conditions or new campaigns. Communication skills make it easier to collaborate across departments and drive projects to completion. Finally, curiosity and a desire to stay updated on trends in retail and technology are important qualities for career development.

Key facts about Store Planners

  • Education level: Post-secondary education (2–3 years) recommended
  • Work environment: Office-based with store visits
  • Work form: Full-time, often project-based
  • Demand: 549 job openings within the profession according to latest data
  • Special skills: Store design, consumer behavior, project management

Career paths and future prospects

After three to five years in the profession, a store planner can advance to roles such as store manager, regional manager, or project leader for major renovations and concept development. Specialization in areas like digital retail or store design is also possible. According to the Swedish Public Employment Service, demand remains stable, and the impact of digitization on retail suggests that the need for qualified store planners will continue. With 549 job openings within the profession, there are currently good opportunities for employment, especially for those with experience in both physical and digital retail.

Common questions about Store Planners

  • What does a Store Planner earn?
    - The average salary is 42 200 SEK per month, with variations between 41,600 SEK and 54,400 SEK depending on experience and sector.
  • Are there salary differences between men and women?
    - Yes, women earn on average 103% of what men do within the profession.
  • What education is required to become a store planner?
    - Post-secondary education in retail, marketing, or economics is common, often supplemented with practical experience.
  • How does the job market look for store planners?
    - Currently, there are 549 job openings within the profession, according to recent data.
  • What are the most common job tasks?
    - Planning store layouts, product placement, and coordinating campaigns are central tasks.
  • How has salary developed?
    - Salaries have increased from 39,400 SEK in 2022 to 42 200 SEK in 2024, with a peak of 42 800 SEK in 2023.
  • What career paths are available after a few years?
    - Opportunities include advancing to store manager, regional manager, or project leader.

Richard Andersson

Richard Andersson - 2025-09-18 14:12:48

Occupation
Who has the highest salary?
The highest salary for a Store planner is 54400 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 42900 kr.
Who has the lowest salary?
The lowest salary for a Store planner is 41600 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 42400 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 108% 42000 kr 42100 kr
35-44 42600 kr 43000 kr
Snitt 103% 42000 kr 42200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Store planner has the SSYK code 3339, which we use to match against the SCB database to obtain the latest salary statistics.

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