How much does a Media planner make

  1. Salary statistics
  2. Media planner
Image that illustrates Media planner

Media planner

46 600 kr

Information officers, communicators and PR specialists

39 900 - 51 900 kr / month

Women earn 93% of what men do.

Administration, ekonomi

What will be the salary after tax?

Salary progression Media planner

Average salary 46 600 kr
Males 49 100 kr
Females 45 700 kr
1 Likes 0 Comments 56 Vacant jobs ->

What does a Media Planner do? – Tasks and work environment

A Media Planner is responsible for analyzing, planning, and purchasing advertising space across various media channels such as digital platforms, TV, radio, and print media. The work involves designing effective media strategies based on client goals and budgets, selecting appropriate channels, and optimizing campaigns for maximum impact. Continuous follow-up and evaluation of campaign results are central, as well as staying updated on trends and changes in the media market. The role is often based at media agencies or in larger companies' marketing departments, involving a fast pace, tight deadlines, and close collaboration with clients and colleagues within marketing and communication.

Salary development over time

The salary for a Media Planner has shown steady growth over the past three years. In 2022, the average salary was 43,800 SEK per month, increasing to 45 100 SEK in 2023. During 2024, the average salary further strengthened to 46 600 SEK per month. This corresponds to a total increase of approximately 6.4% over the period. The salary development reflects a continued high demand for expertise in digital media planning and the increasing complexity of the media landscape, where specialists with analytical skills and strategic thinking are highly valued. The trend also shows that employers are willing to pay more to retain experienced employees in a competitive industry.

Media Planner salary – comprehensive overview

  • Average salary: 46 600 SEK/month
  • Lowest salary: 39,900 SEK/month (female, public sector, high school education)
  • Highest salary: 51,900 SEK/month (female, public sector, pre-high school education)
  • Hourly wage (average): 280 SEK
  • Women: 45 700 SEK/month
  • Men: 49 100 SEK/month
  • Women earn: 93% of what men do
  • Regional differences: Salary levels may vary between urban and rural areas, but exact figures are unavailable

Education and qualifications

To work as a Media Planner, a post-secondary education in media and communication sciences, marketing, or a related field is usually required. Many employers also value practical experience, analytical ability, and good understanding of digital tools and media channels. The educational path can vary, but a combination of theoretical knowledge and practical experience is often crucial for success in the profession.

  • Bachelor's degree: Media and communication sciences, marketing, or similar (3 years)
  • Certifications: Courses in digital marketing, Google Ads, Meta Blueprint, etc.
  • Internships: Common during studies or through trainee programs
  • Prerequisites: High school diploma, often with social sciences or economic focus
  • Online courses and self-study: Recommended to stay updated on new digital tools and trends

Media Planners often need to quickly familiarize themselves with new industries and target groups, as assignments can vary greatly between clients. The ability to combine creativity with analytical precision is therefore particularly valuable in the profession.

– statsskuld.se

Common benefits and compensations

Media Planners are often offered competitive benefits such as pension schemes, wellness allowances, flexible working hours, and remote work options. Other common compensations include bonus programs linked to results, subsidized lunches, or employee discounts. Opportunities for development through internal and external training are also typical within the industry.

Competition and challenges

The competition for positions as a Media Planner is relatively high, especially in metropolitan areas where many media agencies and larger companies are established. Challenges in the profession often involve navigating a rapidly changing media landscape, where digitalization and new ad formats continuously alter work methods. Expectations for results and measurability are high, requiring both technical skills and strategic thinking. Staying updated on new channels and tools is essential to remain competitive. Additionally, the pace can be intense with many parallel projects and deadlines.

Tips for aspiring Media Planners

To succeed as a Media Planner, it is good to be both analytical and communicative. A strong curiosity and ability to quickly understand new topics facilitate analyzing different industries and target groups. Developing good knowledge of digital tools and statistics provides a competitive edge, while teamwork skills are important since the work is often team-based and involves close contact with clients. Flexibility and resilience to stress are valuable traits because the workday often involves rapid changes. A proactive attitude and interest in media and communication trends help stay ahead. Building a network through internships or industry events can also open doors to future employment.

Key facts about Media Planners

  • Education level: Bachelor's degree in media, communication, or marketing
  • Work environment: Office-based, often with flexible working hours
  • Employment type: Usually full-time, sometimes consultancy roles
  • Demand: 758 available jobs according to recent statistics
  • Special skills: Digital tools, analysis, strategic planning

Career paths and future prospects

After three to five years as a Media Planner, opportunities include advancing to roles such as Media Manager, Account Director, or specialist in digital strategy. Some choose to move into project management or work as consultants in media planning and marketing communication. The Swedish Public Employment Service's forecast for communicators, public relations specialists, and PR professionals indicates a moderate opportunity and a balanced recruitment situation nationwide, with unchanged demand over the next five years. The industry's shift towards more data-driven and digital marketing suggests that demand for skilled Media Planners will remain stable.

Frequently asked questions about Media Planners

  • What does a Media Planner earn?
    - The average salary for a Media Planner is 46 600 SEK per month.
  • What does the salary gap between men and women look like?
    - Women earn on average 45 700 SEK while men earn 49 100 SEK, meaning women earn 93% of men's salaries.
  • What education is required to become a Media Planner?
    - Usually, a bachelor's degree in media, communication, or marketing along with experience in digital tools.
  • What is the job market like for Media Planners?
    - The job market is balanced with moderate opportunities, and currently, there are 758 available jobs.
  • What are the common benefits?
    - Pension schemes, wellness allowances, flexible working hours, and remote work options are common benefits.
  • Are there regional salary differences?
    - Salary levels may vary between regions, but specific figures for Media Planners are unavailable.
  • What career paths are available after a few years as a Media Planner?
    - Common career paths include Media Manager, Account Director, or specialist in digital strategy.

Richard Andersson

Richard Andersson - 2025-07-12 23:45:15

Occupation
Who has the highest salary?
The highest salary for a Media planner is 51900 kr. This salary belongs to a woman working in the Public sector with a pre-secondary education, 9 years. The highest salary for a man in this profession is 51300 kr.
Who has the lowest salary?
The lowest salary for a Media planner is 39900 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 41800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 28200 kr 28300 kr
25-34 93% 39600 kr 39800 kr
35-44 93% 47500 kr 47900 kr
45-54 97% 50800 kr 51300 kr
55-64 92% 50100 kr 50600 kr
65-68 50500 kr 50900 kr
Snitt 93% 46200 kr 46600 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
Register an account before you can comment

To write a comment you need to create an account.

Default Avatar

About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Media planner has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

Search salary statistics for occupation
8000 kr
<-|->
90000 kr
Vacant jobs
Show more
Similar occupations
Latest posts
  • Public Opinion - Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Public Opinion

    Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Wed, 19 Nov 2025 - 08:35
  • National Debt - The National Debt – Level, Development, and Significance for Sweden

    National Debt

    The National Debt – Level, Development, and Significance for Sweden

    Wed, 8 Oct 2025 - 08:00
Salary, Taxes, and Fees
Net salary 31 377
Net salary
31 377
Taxes
11 738
Fees
12 129

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

Swedish Church Member

* Updated with 2025 taxes

Explore more topics