Truck salesman

What does a Truck Salesperson do? – Tasks and work environment

A Truck Salesperson works with selling new or used trucks to both companies and private customers. The job involves building long-term customer relationships, advising on financing and leasing options, and preparing quotes and agreements. The role requires good product knowledge, the ability to identify customer needs, and staying updated on technical news within the truck industry. The work environment is often located in car dealerships or authorized service centers but can also include customer visits and participation in trade shows or industry events.

Salary development over time

Over the past three years, the salary for Truck Salespeople has increased from 30,900 SEK in 2022 to 31 900 SEK in 2023, and further to 33 800 SEK in 2024. This development corresponds to a total increase of approximately 9% during the period. The largest salary increase occurred between 2023 and 2024, where the salary rose by just over 6%. The positive salary trend can partly be explained by continued strong demand for qualified salespeople in the motor vehicle industry and technological developments that demand higher specialized skills. At the same time, competition for experienced salespeople has increased, pushing up salaries further. Changes in industry business models, offering more advanced sales solutions, have also contributed to raising salary levels.

Truck Salesperson salary – complete overview

• Average salary: 33 800 SEK/month
• Lowest salary (men): 31,200 SEK/month
• Lowest salary (women): 32,100 SEK/month
• Highest salary (men): 36,300 SEK/month
• Highest salary (women): 35,800 SEK/month
• Hourly wage (average): 203 SEK
• Women earn: 96% of men's salary (33 200 SEK/month compared to 34 700 SEK/month)
• Regional differences: Highest salaries are found in the regional sector, while the lowest are among privately employed officials.

Education and qualifications

Most Truck Salespeople have a high school education with a focus on trade, vehicles, or sales, but it is also common to supplement with specialized courses in truck technology, sales, or marketing. Practical experience from the vehicle industry or previous sales work is often advantageous. The ability to quickly understand technical details and grasp customers' business needs are central qualifications.

• High school education: Trade or vehicle programs, 3 years
• Industry-specific courses: Sales, technology, leasing, and financing
• Internships: Workplace-based learning during education is recommended
• Certifications: Product training from manufacturers can provide a competitive edge
• Prerequisites: Good Swedish, B driver's license, and sometimes C license

Common benefits and compensations

In addition to base salary, performance-based commissions, company cars, wellness allowances, and opportunities for skills development are often offered. Other common benefits include mobile phones, computers, pension contributions, and sometimes bonuses for meeting sales targets. Compensation packages vary depending on employer and region.

Competition and challenges

The competition for positions as a Truck Salesperson is relatively high, especially for the most attractive employers and in metropolitan regions where many salespeople seek to enter the industry. At the same time, difficulties in recruiting experienced salespeople with the right technical skills are reported, which can create good opportunities for those with both product knowledge and sales drive. Challenges in the profession include staying updated on rapid technological changes, managing long sales cycles, and building trust with customers who often make significant investments. Documentation and administrative demands have also increased with the digitalization of the sales process.

Tips for those who want to become a Truck Salesperson

To succeed as a Truck Salesperson, it is good to combine technical curiosity with a strong sense for business. Being attentive and communicative facilitates understanding customer needs and presenting solutions. A persistent and goal-oriented personality is valuable for handling long sales processes and setbacks. Attention to detail and organizational skills help keep track of quotes, contracts, and deliveries, while social competence and relationship-building skills foster trust and repeat business. An active interest in the vehicle industry and a willingness to learn continuously enable development and adaptation to changing requirements. Finally, the ability to work independently and take responsibility is crucial in a role where results are often measured clearly.

Key facts about Truck Salespeople

• Education level: High school, preferably with a focus on trade or vehicles
• Work environment: Car dealership, authorized service center, and customer visits
• Typical work form: Full-time, often with commission-based salary
• Demand: Great opportunities according to the Employment Service
• Special knowledge: Product knowledge, leasing, and financing solutions

Career paths and future prospects

After three to five years in the profession, a Truck Salesperson can advance to roles such as sales manager, product manager, or take responsibility for larger corporate clients. Some choose to specialize in after-sales, leasing, or vehicle financing, while others move into leadership roles within sales or marketing at larger companies. According to the Employment Service's forecast, opportunities for employment in boat and motor vehicle sales are large and expected to remain stable over the next five years. The industry is characterized by the paradox of both recruitment difficulties and a large number of part-time workers. There are approximately 550 job openings in the profession, offering good opportunities for those who want to establish themselves and develop within the field.

Frequently asked questions about Truck Salespeople

• What does a Truck Salesperson earn?
  - A Truck Salesperson has an average salary of 33 800 SEK per month, with variations depending on experience, gender, and region.
• How do salary differences between men and women look?
  - Men earn on average 34 700 SEK, while women have an average salary of 33 200 SEK, which corresponds to 96% of men's salaries.
• What education is required to become a Truck Salesperson?
  - A high school education with a focus on trade or vehicles is recommended, often supplemented with industry-specific courses and product training.
• Are there regional salary differences for Truck Salespeople?
  - Yes, the highest salaries are found in the regional sector, while the lowest are among privately employed officials.
• What are the future prospects for Truck Salespeople?
  - Job opportunities are plentiful according to the Employment Service, and demand is expected to remain unchanged over the next five years.
• What are the most common benefits besides salary?
  - Commission, company car, wellness allowance, skills development, and bonuses for meeting targets are common benefits.
• What is the highest and lowest salary for the profession?
  - The highest salary is 36,300 SEK (male, regional sector), and the lowest is 31,200 SEK (male, privately employed official).