- Salary statistics
- Advertising Assistant salary
Advertising Assistant salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
37 400 - 48 100 SEK / month
Women earn 89% of what men do.
Försäljning & inköp
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Salary progression Advertising Assistant
What does an Annonsassistent do? – Tasks and work environment
An Annonsassistent works to support marketing departments and advertising agencies in daily advertising tasks. Responsibilities often include coordinating and publishing ads, managing orders, checking materials, and following up on campaigns. Administrative duties are common, as well as contact with both internal and external partners. The role is strongly linked to digital tools and requires accuracy, service-mindedness, and good communication skills. The work environment is typically office-based, with a fast pace and clear deadlines.
Salary development over time
Over the past three years, the salary for an Annonsassistent has shown a clear upward trend. In 2022, the average salary was 37,400 SEK, which increased to 39 700 SEK in 2023. In 2024, the average salary is 40 900 SEK, representing a total increase of approximately 6.1 % over three years. This development reflects stable demand for the role, although growth is moderate. Salary increases can be linked to increased digitalization in marketing and a growing need for administrative support in advertising processes. The fact that the salary curve is rising slightly faster than inflation indicates that the skill set is becoming more highly valued in the industry, even though competition for positions remains balanced.
Annonsassistent salary – comprehensive overview
- Average salary: 40 900 SEK/month
- Lowest salary: 34,600 SEK/month (men), 35,500 SEK/month (women)
- Highest salary: 48,200 SEK/month (men), 40,000 SEK/month (women)
- Hourly wage: 239 SEK
- Gender differences: Men 44 300 SEK, women 39 500 SEK (89 %)
- Regional differences: Varies, higher salaries in metropolitan areas
Education and qualifications
The path to becoming an Annonsassistent usually involves secondary education focused on economics, media, or administration, but post-secondary courses in marketing are also common. Practical experience and digital skills are highly valued, and many employers prefer candidates with some experience in advertising tools and administrative systems. There are no formal higher education requirements, but specialized courses and internships provide advantages in recruitment.
- High school diploma: Economics, media, or administration (3 years)
- Post-secondary courses: Marketing, advertising, digital tools
- Internships: Meritorious, often through trainee programs or summer jobs
- Certifications: Courses in digital advertising and social media
- Prerequisites: Good computer skills and administrative abilities
Annonsassistents often gain insight into the entire process of advertising campaigns, providing a unique opportunity to build a broad network within both agency and client sides. Over time, this overview can open doors to more strategic roles within marketing and communication.
Common benefits and compensations
Annonsassistents often receive benefits such as wellness allowances, subsidized lunches, and flexible working hours. Pension schemes and collective agreements are common, especially in larger companies. Other appreciated benefits include professional development, remote work options, and bonuses linked to projects or performance.
Competition and challenges
Competition for positions as an Annonsassistent is moderate and characterized by balance, according to the Swedish Public Employment Service's assessment for marketing and sales assistants. A key challenge is the rapid digital development that demands continuous training and adaptability. Many employers seek experience with specific advertising tools and digital channels, which can make entry into the job market more demanding for recent graduates. Additionally, some salary variation exists, with factors like experience, region, and gender influencing salary levels. Staying updated on new trends and technology is crucial for long-term competitiveness.
Tips for those who want to become an Annonsassistent
To succeed as an Annonsassistent, it’s good to combine a structured work methodology with a flexible attitude towards changing conditions. Initiative and precision are important qualities, especially when managing multiple tasks and keeping order in the ad flow. Good communication skills facilitate collaboration with colleagues and external partners, while digital competence gives you an advantage in daily work. Being solution-oriented and proactive helps you quickly solve problems and contribute to the team’s success. Gaining practical experience through internships or part-time jobs, and continuously developing skills in digital tools and advertising platforms, is recommended. A positive attitude and stress management ability are also valuable when the pace is high and deadlines are tight.
Key facts about Annonsassistent
- Education level: High school diploma or post-secondary courses
- Work environment: Office-based, often high workload
- Demand: 550 job openings within the profession
- Gender differences: Women earn 89 % of men's salary
- Future prospects: Moderate opportunities, balanced labor market
Career paths and future outlook
After three to five years as an Annonsassistent, opportunities open for more advanced positions such as marketing coordinator, project manager, or digital advertising specialist. Many choose to further their education in marketing or communication to move into strategic or leadership roles. According to the Swedish Public Employment Service's forecasts for marketing and sales assistants, demand is expected to remain unchanged over the next five years, with moderate opportunities and a balanced recruitment situation. Those who continuously develop their digital skills and build a strong network have good chances to advance in the industry.
Frequently asked questions about Annonsassistent
- What does an Annonsassistent earn?
- The average salary for an Annonsassistent is 40 900 SEK per month, but it varies depending on experience, region, and gender. - How do gender differences look within Annonsassistent salary?
- Men earn an average of 44 300 SEK, women 39 500 SEK, which corresponds to 89 % of men's salary. - What education is required to become an Annonsassistent?
- High school diploma in economics, media, or administration is most common. Post-secondary courses in marketing are advantageous. - What career paths are available after a few years as an Annonsassistent?
- Common next steps include marketing coordinator, project manager, or digital marketing specialist. - What are the future prospects for Annonsassistent?
- Job opportunities are moderate, and demand is expected to remain unchanged over the next five years. - Are there many job openings for Annonsassistent?
- Within the profession of marketing and sales assistants, there are 550 registered job openings. - What influences the salary of an Annonsassistent?
- Experience, education, gender, and the geographical location of the workplace are the main factors.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35800 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 37600 kr | 37800 kr | |
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 38800 kr | 38900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 37600 kr | 37800 kr | |
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 38800 kr | 38900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35900 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35900 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 39500 kr | 39600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 39500 kr | 39600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Advertising Assistant has the SSYK code 4114, which we use to match against the SCB database to obtain the latest salary statistics.
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