Consumer guide

What does a consumer advisor do? – Tasks and work environment

A consumer advisor provides impartial advice and support to individuals on issues related to consumer rights, contracts, and the purchase of goods and services. The role involves guiding the public about their rights and obligations, often through face-to-face meetings, phone calls, emails, or informational campaigns. Typical tasks include interpreting laws, assisting with complaints or disputes, and conducting training on consumer rights. The work environment is generally office-based, with a fast pace and a wide variety of case types. Consumer advisors are often employed by municipalities or organizations and work closely with authorities, businesses, and sometimes the judiciary.

Salary development over time

The salary for consumer advisors has steadily increased over the past three years. In 2022, the average salary was 43,200 SEK per month, rising to 44 700 SEK in 2023, and further to 46 500 SEK in 2024. This development corresponds to a salary increase of approximately 7.6% during the period. The increase reflects a growing demand for the profession's expertise and general salary trends within the public sector, where many consumer advisors are employed. The trend indicates continued recognition of the societal value of the profession and the important role consumer advisors play in ensuring legal certainty and consumer protection. Differences in education level and sector may, however, influence salary levels within the profession.

Consumer advisor salary – comprehensive overview

• Average salary: 46 500 SEK/month
• Lowest salary: 30,200 SEK/month (female, government sector, lower education)
• Highest salary: 60,200 SEK/month (male, municipal sector, doctoral degree)
• Hourly wage: 280 SEK/hour
• Women earn: 45 300 SEK/month (93% of men's salary)
• Men earn: 48 800 SEK/month
• Regional differences: May occur depending on municipality and sector

Education and qualifications

To work as a consumer advisor, a post-secondary education in law, economics, social sciences, or similar fields is usually required. The role demands a strong understanding of consumer law and the ability to interpret legislation, but also excellent communication and pedagogical skills. Practical experience in advisory work or the public sector is often advantageous. Some employers may require specific courses in consumer law or experience from similar roles.

• Education type: University degree in law, economics, or social sciences (3–4.5 years)
• Courses: Consumer law, administrative law, communication
• Internship: Meritorious in the public sector or advisory work
• Certification: Not mandatory, but may be relevant for specialization
• Prerequisites: High school diploma with social science orientation recommended

Common benefits and compensations

Consumer advisors often have access to benefits such as wellness allowances, flexible working hours, and remote work options. Additional compensations like holiday pay, pension contributions, and extra vacation days are also common, especially within the public sector. Some workplaces offer opportunities for professional development and further training in consumer law and related areas.

Competition and challenges

The competition for positions as a consumer advisor is assessed as moderate, according to the Swedish Public Employment Service's forecasts for planners and investigators. The balance between supply and demand on the job market means there is currently neither a surplus nor a shortage of consumer advisors. Challenges in the profession include managing complex legal questions and staying updated on constantly changing laws and regulations. Additionally, quick adaptation of communication to different target groups and situations is necessary. Changes in digital commerce and increased demands for consumer protection are continuously evolving the role.

Tips for those aspiring to become a consumer advisor

To succeed as a consumer advisor, it is beneficial to have analytical skills and a genuine interest in consumer issues. Developing strong communication skills facilitates contact with both individuals and companies, and pedagogical ability is crucial when explaining complex regulations simply. Being organized and resilient under pressure helps during busy periods, while the ability to work independently is valuable for handling various cases. Curiosity and keeping updated on new laws and trends in consumer matters are also advantageous. Building networks and participating in relevant training increases opportunities for employment and career development. Finally, integrity and impartiality are essential qualities to build trust with those seeking guidance.

Key facts about Consumer Advisors

• Education level: University degree in law, economics, or social sciences
• Work environment: Office-based, often within the municipal sector
• Demand: Moderate, approximately 758 job openings in the field
• Gender salary gap: Women earn 93% of what men do
• Special skills: Consumer law, advisory skills, communication

Career paths and future prospects

After three to five years as a consumer advisor, opportunities open for more qualified roles, such as specialist in consumer law, coordinator, or head of an advisory unit. Some choose to pursue further education and work with investigations, policy development, or training within larger organizations or government agencies. According to the Swedish Public Employment Service's forecast for planners and investigators, the job market is expected to remain balanced with steady demand over the next five years. However, digitalization and increased consumer protection requirements may lead to new tasks and roles within the field.

Frequently asked questions about Consumer Advisors

• What does a Consumer Advisor earn?
  - A consumer advisor has an average salary of 46 500 SEK per month.
• What education is required to become a consumer advisor?
  - Usually, higher education in law, economics, or social sciences is necessary.
• Where do consumer advisors work?
  - Most work within the municipal sector, but government agencies and organizations are also common.
• Are there salary differences between men and women?
  - Yes, women earn on average 93% of what men do in the profession.
• What are the future prospects for consumer advisors?
  - The forecast indicates moderate demand and stable employment over the next five years.
• What personal qualities are important?
  - Analytical skills, communication ability, and integrity are central qualities.
• How much is the hourly wage for a consumer advisor?
  - The average hourly wage is 280 SEK.