Consultant, information

What does a consultant in information do? – Tasks and work environment

A consultant in information works with analyzing, planning, and executing communication efforts for companies, organizations, or authorities. The tasks often include developing strategies for internal and external communication, producing texts and other communication materials, and coordinating information flows during change projects or crisis management. The consultant serves as an advisor to management and staff and may also handle media contacts and PR activities. The work environment is characterized by a fast pace with rapid adjustments and flexibility, often with opportunities for hybrid work and varying workplaces depending on the assignment.

Salary development over time

The salary for a consultant in information has increased steadily over recent years. In 2022, the average salary was 43,800 SEK per month, then rose to 45 100 SEK in 2023 and further to 46 600 SEK in 2024. This represents a total salary increase of approximately 6.4% over three years. The trend shows continued demand for qualified information consultants, which drives up salaries, especially in the private sector and for those with specialized skills. Increasing digitalization and the need for strategic communication within organizations have also contributed to positive salary development in the profession.

Consultant, information salary – complete overview

• Average salary: 46 600 SEK/month
• Lowest salary: 39,900 SEK/month (female, government sector, up to 2 years of higher education)
• Highest salary: 51,900 SEK/month (female, public sector, pre-secondary education)
• Hourly wage (average): 280 SEK
• Women earn: 45 700 SEK/month (93% of men's salary)
• Men earn: 49 100 SEK/month
• Regional differences: Salary variations occur but specific figures are not available

Education and qualifications

To work as a consultant in information, an academic degree in communication, media studies, journalism, or similar fields is usually required. Many employers also value experience in strategic communication and strong verbal and written communication skills. Practical experience, such as internships or trainee programs, is often beneficial for building the right competence.

• Academic degree: Bachelor's or master's degree in communication, media studies, or journalism (3–5 years)
• Certifications: Courses in digital communication, PR, or project management are meritorious
• Internship: Internships or trainee programs are highly recommended
• Prerequisites: Good knowledge of Swedish and English, analytical skills
• Tips: Engagement in student media or voluntary communication projects can be a pathway in

Common benefits and compensations

Information consultants are often offered benefits such as wellness allowances, flexible working hours, opportunities for hybrid work, professional development, and occupational pension. The private sector may also offer bonuses and company cars, while the public sector often provides longer vacations and better work environment benefits.

Competition and challenges

The competition for attractive consulting assignments in information is relatively high, especially in metropolitan areas where many companies and organizations are established. Continuous skills development is necessary to stay updated on new digital tools and channels. Changes in the media landscape and increased demands for quick and accurate communication mean the profession is constantly evolving. Consultants often need to balance multiple assignments and handle deadlines, which requires strong self-leadership and resilience. Building trust and long-term client relationships is crucial for success in the industry.

Tips for those who want to become a consultant in information

To succeed as a consultant in information, good communication skills and a genuine interest in societal issues and news flows are important. Being proactive helps in identifying new communication needs and proposing solutions to clients. An analytical mindset allows you to identify trends and adapt communication strategies based on target audience needs. Flexibility and the ability to handle multiple projects simultaneously are key traits, especially when working against deadlines. Building a strong professional network and staying updated on digital tools and platforms are also valuable. Good collaboration skills and responsiveness are essential to understand clients' or employers' needs. Finally, experience across different industries and projects can broaden your competence and increase career opportunities.

Key facts about a consultant in information

• Education level: Academic degree (bachelor or master)
• Work environment: Office-based, often project-oriented and sometimes hybrid
• Demand: 758 job openings in spring 2024
• Common work form: Consulting assignments via agency or as self-employed
• Gender distribution: Women earn 93% of what men do in the profession

Career paths and future prospects

After three to five years as a consultant in information, there are opportunities to advance to senior consultant, project manager, or communications director. Some choose to specialize in areas such as digital strategy, crisis communication, or PR, while others start their own consulting firm. According to the Swedish Public Employment Service's forecasts, the prospects for employment in the fields of communicators, PR specialists, and information officers are moderate, with a balanced recruitment situation. Over five years, demand is expected to remain unchanged, providing stable career opportunities but with ongoing competition for the most attractive assignments. Those who continuously develop their skills and build networks have good prospects for a long-term career in the field.

Frequently asked questions about a consultant in information

• What does a consultant in information earn?
  - The average salary is 46 600 SEK per month, with an hourly rate of 280 SEK.
• Are there significant salary differences between men and women?
  - Yes, women earn 93% of what men do within the profession.
• What education is required to become a consultant in information?
  - Usually, an academic degree in communication, media studies, or journalism is required.
• What are the future prospects?
  - Demand is expected to remain unchanged, and job opportunities are moderate over the next five years.
• What are the most common work environments?
  - Consultants often work at agencies, as freelancers, or in-house at larger organizations, often with flexible working arrangements.
• What are the highest and lowest salaries?
  - The highest salary is 51,900 SEK (female, public sector), and the lowest is 39,900 SEK (female, government sector).
• How many job openings are there?
  - In spring 2024, there were 758 job openings within the profession.