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Latest available salary statistics are for 2024. Compare average pay, salary range and related job listings.
31 200 - 36 300 SEK / month
Women earn 96% of what men do.
Försäljning & inköp
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A boat salesperson primarily works with selling new and used boats to private individuals and companies. Responsibilities include customer advising, product presentations, preparing quotes, and handling sales agreements. It is also common to organize test drives, participate in boat shows, and manage after-sales service. The work environment can range from retail stores and exhibition halls to marina settings where customers can see and test boats on the water. The role requires good product knowledge, the ability to build long-term customer relationships, and a high level of service.
The salary for a boat salesperson has shown steady growth over recent years. In 2022, the average salary was 30,900 SEK per month, increasing to 31 900 SEK in 2023. In the latest year, 2024, the average salary has further risen to 33 800 SEK. This represents a total increase of approximately 9.4% over three years. This trend reflects increased demand for specialized salespeople in retail, driven by growing interest in recreational boats and more complex products. Salary growth is also influenced by competition for qualified staff and industry-specific skill requirements.
To work as a boat salesperson, a high school diploma is usually required, preferably with a focus on commerce, technology, or vehicles. Many employers also seek experience in sales or a particular interest in boats and marine products. Specialized courses in boat technology, customer service, and product knowledge can be advantageous. Practical experience through traineeships or internships is highly valued, and further training can be obtained via online courses and industry seminars.
The boat industry is highly seasonal, which means that the pace and customer flow can vary greatly throughout the year. Spring and summer are often busy, while winter months are quieter – requiring flexibility and good planning skills from salespeople.
A boat salesperson often receives performance-based bonuses or commissions in addition to the base salary. Other common benefits include company mobile phones, wellness allowances, discounts on boat accessories, and training opportunities. During peak season, overtime pay may also be available, especially during boat shows or major sales events.
Competition within the boat industry is intense, both among dealerships and against other leisure activities. One of the biggest challenges is staying updated on technological innovations and changing customer demands. Seasonal fluctuations affect workload, requiring adaptability. Recruitment can be difficult in certain regions, especially where industry experience is crucial. The industry’s shift towards more advanced products and increased digitalization also demands ongoing skills development and technical knowledge.
To succeed as a boat salesperson, it’s helpful to have a strong service orientation and a genuine interest in marine products. Good communication skills facilitate explaining complex products to customers, and a results-oriented mindset helps achieve sales targets even under pressure. Flexibility and the ability to adapt to seasonal changes are essential, as is multitasking. Curiosity about technological innovations in the boating world provides an advantage, and building long-term relationships with customers and suppliers is key to success. Finally, resilience is important, as the sales process can sometimes be lengthy and require patience.
After 3–5 years as a boat salesperson, career opportunities include roles such as store manager, sales manager, or product manager. For those seeking further development, specialization in purchasing, marketing, or technical advisory is possible. According to the Swedish Public Employment Service’s forecasts, job opportunities in the profession remain good, with demand expected to stay stable over the next five years. The industry faces recruitment challenges and many part-time workers, which can open new career opportunities for those with the right experience and skills. At the latest measurement, there were 550 job openings in the field.
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 101% | 25900 kr | 32000 kr |
| 25-34 | 98% | 28900 kr | 33800 kr |
| 35-44 | 94% | 31100 kr | 34900 kr |
| 45-54 | 88% | 32200 kr | 35400 kr |
| 55-64 | 92% | 31200 kr | 34500 kr |
| 65-68 | 102% | 30800 kr | 34800 kr |
| Snitt | 96% | 29100 kr | 33800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 101% | 25900 kr | 32000 kr |
| 25-34 | 98% | 28900 kr | 33800 kr |
| 35-44 | 94% | 31100 kr | 34900 kr |
| 45-54 | 88% | 32200 kr | 35400 kr |
| 55-64 | 92% | 31200 kr | 34500 kr |
| 65-68 | 102% | 30800 kr | 34800 kr |
| Snitt | 96% | 29100 kr | 33800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 101% | 25900 kr | 32000 kr |
| 25-34 | 98% | 28900 kr | 33800 kr |
| 35-44 | 94% | 31100 kr | 34900 kr |
| 45-54 | 88% | 32200 kr | 35400 kr |
| 55-64 | 92% | 31200 kr | 34500 kr |
| 65-68 | 102% | 30800 kr | 34800 kr |
| Snitt | 96% | 29100 kr | 33800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 101% | 26500 kr | 31800 kr |
| 25-34 | 98% | 29800 kr | 34100 kr |
| 35-44 | 94% | 32600 kr | 36400 kr |
| 45-54 | 88% | 35700 kr | 38400 kr |
| 55-64 | 92% | 33500 kr | 36200 kr |
| 65-68 | 102% | 31800 kr | 34500 kr |
| Snitt | 96% | 30700 kr | 34700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 101% | 26500 kr | 31800 kr |
| 25-34 | 98% | 29800 kr | 34100 kr |
| 35-44 | 94% | 32600 kr | 36400 kr |
| 45-54 | 88% | 35700 kr | 38400 kr |
| 55-64 | 92% | 33500 kr | 36200 kr |
| 65-68 | 102% | 31800 kr | 34500 kr |
| Snitt | 96% | 30700 kr | 34700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 101% | 26500 kr | 31800 kr |
| 25-34 | 98% | 29800 kr | 34100 kr |
| 35-44 | 94% | 32600 kr | 36400 kr |
| 45-54 | 88% | 35700 kr | 38400 kr |
| 55-64 | 92% | 33500 kr | 36200 kr |
| 65-68 | 102% | 31800 kr | 34500 kr |
| Snitt | 96% | 30700 kr | 34700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 101% | 25600 kr | 32000 kr |
| 25-34 | 98% | 28200 kr | 33500 kr |
| 35-44 | 94% | 30300 kr | 34100 kr |
| 45-54 | 88% | 30000 kr | 33600 kr |
| 55-64 | 92% | 29600 kr | 33400 kr |
| 65-68 | 102% | 30000 kr | 35200 kr |
| Snitt | 96% | 28200 kr | 33200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 101% | 25600 kr | 32000 kr |
| 25-34 | 98% | 28200 kr | 33500 kr |
| 35-44 | 94% | 30300 kr | 34100 kr |
| 45-54 | 88% | 30000 kr | 33600 kr |
| 55-64 | 92% | 29600 kr | 33400 kr |
| 65-68 | 102% | 30000 kr | 35200 kr |
| Snitt | 96% | 28200 kr | 33200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 101% | 25600 kr | 32000 kr |
| 25-34 | 98% | 28200 kr | 33500 kr |
| 35-44 | 94% | 30300 kr | 34100 kr |
| 45-54 | 88% | 30000 kr | 33600 kr |
| 55-64 | 92% | 29600 kr | 33400 kr |
| 65-68 | 102% | 30000 kr | 35200 kr |
| Snitt | 96% | 28200 kr | 33200 kr |
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Salesman, boat has the SSYK code 5223, which we use to match against the SCB database to obtain the latest salary statistics.
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