Store manager, 5-9 employees, sales

What does a store manager – sales-oriented leader for 5–9 employees – do? Tasks and work environment

A store manager responsible for 5–9 employees with a sales focus leads the daily operations in the store, actively works on sales, and ensures that store goals are achieved. The role includes personnel responsibility, scheduling, recruitment, onboarding of new employees, and developing the team’s skills. Additionally, the store manager is responsible for product flow, ordering, inventory management, and ensuring good customer service. The work environment is often characterized by a fast pace, varied tasks, and direct contact with customers – requiring flexibility, problem-solving skills, and good communication abilities.

Salary development over time

The salary for a store manager with sales responsibility and 5–9 employees has shown steady growth over the past three years. In 2022, the average salary was 35,500 SEK per month, followed by 36 800 SEK in 2023 and 37 800 SEK in 2024. This development corresponds to an increase of approximately 6.5% between 2022 and 2024. The salary increase can be linked to higher demand for experienced store managers, changing leadership requirements, and a more challenging retail climate where competent leaders are increasingly important. The industry’s development, where digitalization and changing consumer behaviors demand higher sales skills, has also contributed to a positive salary trend.

Store Manager, 5–9 employees, sales-oriented, complete overview

• Average salary: 37 800 SEK/month
• Lowest salary: 34,600 SEK/month (female, private sector, post-secondary education less than 3 years)
• Highest salary: 41,000 SEK/month (female, private sector, up to 2 years of high school education)
• Hourly wage: 227 SEK
• Women/men: Women earn 38 000 SEK, men 37,500 SEK (women 101% of men's salary)
• Regional differences: Salary levels may vary depending on the geographic location of the store and market competition

Education and qualifications

To work as a store manager with sales responsibility and personnel management for 5–9 people, a high school education is usually required, preferably with a focus on retail or economics. Many employers also value experience from retail and documented leadership skills, while higher education or certifications in sales or retail can be advantageous. Practical experience in sales and personnel management often weighs more than formal education.

• High school diploma: Business and administration program (3 years)
• Post-secondary courses: Leadership, sales, store economics
• Certifications: Training in work environment, labor law, or store management
• Internships/experience: Previous work as a salesperson, team leader, or assistant manager
• Prerequisites: Often experience from retail and good references

Common benefits and compensations

Store managers in this category can often expect bonus opportunities linked to sales results, employee discounts, wellness allowances, and sometimes occupational pension. Other benefits may include flexible working hours, training initiatives, and opportunities for further development within the company.

Competition and challenges

The competition for positions as a store manager with sales responsibility is relatively high, especially in attractive regions and larger cities where many seek careers in retail. Challenges in the role include balancing sales targets with personnel responsibility and managing a work environment with high pace and constant change. Digitalization and new consumer behaviors also increase the need to quickly adapt the business to new conditions. Attracting and retaining competent staff while ensuring store profitability is a key challenge for today’s store managers.

Tips for aspiring store managers with sales responsibility

To succeed as a store manager with sales responsibility for 5–9 employees, it is beneficial to develop communication skills and practice motivating and leading others daily. A structured approach makes it easier to balance schedules and staff planning with sales activities. Being flexible and solution-oriented simplifies handling unexpected challenges in store operations. Gaining practical experience from various roles within retail helps understand the entire business and the demands placed on staff. A positive attitude and the ability to foster good team spirit are also valuable qualities for those aiming to advance in retail. Continuing education in leadership and sales further increases chances of progressing in the profession.

Key facts about Store Manager, 5–9 employees, sales-oriented

• Education level: High school education, often supplemented with leadership courses
• Work environment: Retail environment with varying pace and direct customer contact
• Work type: Full-time, often with some evening and weekend shifts
• Demand: 550 job openings in the profession according to current figures
• Special skills: Leadership, sales, scheduling, and staff development

Career paths and future outlook

After three to five years as a store manager with sales responsibility, there are opportunities to advance to larger stores, district manager, or regional manager within retail. Experience from this role also opens doors to specialist roles in purchasing, marketing, or staff development. According to the Swedish Public Employment Service’s forecasts, the future outlook remains positive, with a steady need for experienced store managers nationwide. Digitalization and changing buying behaviors mean that leaders with good adaptability and sales focus are especially sought after. The role also offers opportunities for further education and development within larger chains or corporations.

Frequently asked questions about Store Manager, 5–9 employees, sales-oriented

• What does a Store Manager, 5–9 employees, sales-oriented, earn?
  - The average salary is 37 800 SEK per month, with variation depending on experience, store type, and region.
• Are there salary differences between women and men?
  - Yes, women earn an average of 38 000 SEK while men earn 37,500 SEK, which means women earn 101% of men's salaries.
• What education is required to become a store manager?
  - High school education in retail or economics is common, often supplemented with leadership training and practical experience.
• What are the future prospects for store managers?
  - Demand remains strong, with 550 job openings and opportunities for career advancement within retail.
• What are the most common benefits?
  - Bonuses linked to sales, employee discounts, wellness allowances, and sometimes occupational pension are common benefits.
• What is the highest and lowest salary for the profession?
  - The highest salary is 41,000 SEK/month (female, private sector), and the lowest is 34,600 SEK/month (female, private sector).
• What personal qualities are important for a store manager?
  - Leadership skills, flexibility, communication ability, and a strong sales focus are key qualities.