Flower decorator

What does a florist do? – Tasks and work environment

A florist works with creating and arranging floral designs for various occasions such as weddings, funerals, corporate events, and private parties. The profession involves daily handling of cut flowers, plants, and related materials, as well as advising customers on flower choices and design. Work is often performed in a retail environment but can also include deliveries and on-site decoration at customer locations. The work environment is characterized by creativity, physical activity, and sometimes high tempo, especially before holidays and large events. Collaboration with colleagues and contact with suppliers are common parts of a florist’s daily routine.

Salary development over time

The salary for a florist has shown stable and positive growth over the past three years. In 2022, the average salary was 30,900 SEK per month, increasing to 31 900 SEK in 2023. The latest year, 2024, the average salary is 33 800 SEK, representing an increase of about 9% over the three-year period. This development reflects increased demand for professional skills and creative services in retail, as well as some influence from inflation and general wage adjustments in the labor market. Wage increases have been somewhat stronger in the past year, possibly linked to a greater focus on staff competence and working conditions in the industry. Meanwhile, gender pay gaps have been clear but relatively stable, with women earning 96% of what men do.

Florist salary – comprehensive overview

• Average salary: 33 800 SEK/month
• Lowest salary: 31,200 SEK/month (male, private sector, pre-secondary education)
• Highest salary: 36,300 SEK/month (male, regional sector, secondary education, up to 2 years)
• Lowest salary (female): 32,100 SEK/month
• Highest salary (female): 35,800 SEK/month
• Hourly wage (average): 203 SEK
• Gender pay gap: Women earn 96% of what men do (men: 34 700 SEK, women: 33 200 SEK)
• Regional differences: Salary levels may vary between urban and rural areas, with larger cities often offering slightly higher wages.

Education and qualifications

To work as a florist, a typical requirement is education within the floral design field, often at the high school level or through vocational training. Practical experience and creative ability are valuable assets, and many employers also seek some customer service and retail experience. Continuing professional development through courses and certifications is also appreciated in the industry.

• High school education: Florist program, 3 years
• Vocational college: Short vocational courses or supplementary training
• Certifications: Industry-specific diplomas and courses
• Internship: Often a mandatory part of education
• Prerequisites: Basic education and interest in plants and colors
• Self-study: Opportunities to develop skills via online courses and workshops

Common benefits and compensations

Florists are often offered conditions regulated by collective agreements, including access to occupational pension, holiday pay, and sometimes staff discounts on flowers and plants. Larger companies may also provide wellness allowances and opportunities for further training. Workwear and protective equipment are often provided by the employer.

Competition and challenges

The profession is characterized by competition, especially in larger cities where many players operate. Seasonal variations affect workload, with peak periods around holidays like Christmas, Easter, and Valentine’s Day. Part-time work is common, which can make full-time employment more challenging to find. The work environment can be physically demanding, involving heavy lifting and long days during busy periods. Success requires both creativity and the ability to handle stressful situations, while maintaining high levels of personal service to build repeat customer relationships.

Tips for those aspiring to become a florist

To succeed as a florist, it’s good to combine creativity with a sense of color and form, making it easier to create unique and appealing arrangements. Being service-oriented and attentive facilitates customer contact and increases the chances of recurring orders. Flexibility is important to handle quick changes and seasonal fluctuations. Precision and organizational skills help keep the store attractive and ensure a safe work environment. Finally, patience and teamwork skills are valued, especially when working under time pressure and in teams with other decorators.

Key facts about florists

• Education level: High school floral design or equivalent
• Work environment: Retail store, sometimes on-site at customer locations
• Work arrangement: Usually part-time, but full-time positions exist
• Demand: Great opportunities for employment, especially during peak seasons
• Special skills: Arrangements, plant knowledge, and customer service

Career paths and future outlook

After three to five years in the profession, a florist can advance to store manager, trainer, or start their own business. There are also opportunities to specialize in event and wedding decoration or work with purchasing and product development in larger chains. The Swedish Public Employment Service forecasts that job opportunities within the retail sales sector remain strong, with demand expected to stay stable over five years. The recruitment situation involves some competition, especially for full-time positions, but there are a total of 550 available jobs nationwide in the field. Part-time work is common and can provide flexibility for those wanting to combine the profession with other commitments.

Frequently asked questions about florists

• What is the average salary of a florist?
  - A florist earns an average of 33 800 SEK per month.
• What are the gender differences within the profession?
  - Women earn 96% of what men do, corresponding to 33 200 SEK for women and 34 700 SEK for men.
• What education is required to become a florist?
  - Usually, a high school floral design program or equivalent vocational training with practical experience.
• Are there full-time opportunities within the profession?
  - Part-time work is common, but full-time positions are available, especially in larger stores or during peak seasons.
• What are the highest and lowest salaries for a florist?
  - The highest salary is 36,300 SEK and the lowest is 31,200 SEK per month.
• What are the future prospects for florists?
  - Demand is expected to remain unchanged over the next five years, with good employment opportunities.
• What personal qualities are important in the profession?
  - Creativity, customer service skills, flexibility, and attention to detail are key qualities for success as a florist.