- Salary statistics
- Advertising Secretary salary
Advertising Secretary salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
37 400 - 48 100 SEK / month
Women earn 89% of what men do.
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Salary progression Advertising Secretary
What does an Annonssekreterare do? – Tasks and work environment
An Annonssekreterare works with administering, coordinating, and following up on advertising processes across various organizations. Tasks often include receiving and reviewing ad materials, coordinating ad space in print and digital media, and ensuring compliance with guidelines and deadlines. The role also involves ongoing contact with internal and external parties, such as advertisers, advertising agencies, and sales departments. The work environment is typically office-based, and the pace can be high during campaign launches or major publication windows. Attention to detail, good communication skills, and the ability to handle deadlines are crucial for success in this profession.
Salary development over time
Over the past three years, Annonssekreterare have seen steady salary increases. In 2022, the average salary was 37,400 SEK per month, rising to 39 700 SEK in 2023. In 2024, the average salary is 40 900 SEK, representing a total increase of approximately 6 percent over the period. This positive salary trend reflects a stable demand for the role and increasing complexity in job tasks, where digitalization and broader skill requirements have contributed to higher pay levels. Market demands for efficient ad processes and greater responsibility in coordination have also pushed salaries upward. Despite the increase, there are still notable salary gaps between women and men, which remains a challenge for the industry moving forward.
Annonssekreterare salary – comprehensive overview
- Average salary: 40 900 SEK/month
- Lowest salary: 34,600 SEK/month (men), 35,500 SEK/month (women)
- Highest salary: 48,200 SEK/month (men), 40,000 SEK/month (women)
- Hourly wage: 239 SEK
- Gender pay gap: Women earn 89% of what men do
- Regional differences: Specific regional differences are not documented, but variation may occur depending on labor market and city/county
Education and qualifications
To work as an Annonssekreterare, a high school diploma is generally required, supplemented with postgraduate courses in marketing, communication, or administration. Some employers may prioritize experience from similar administrative roles over formal education. Practical experience and strong IT skills are often advantageous, and many employers value documented experience with ad management systems.
- Education: High school diploma, preferably with focus on economics, administration, or media
- Courses/certifications: Postgraduate courses in marketing, digital advertising, or project management
- Internships: Work placements in administration or marketing provide valuable experience
- IT skills: Experience with ad systems and digital tools is beneficial
- Prerequisites: Good Swedish speaking and writing skills, along with administrative abilities
An Annonssekreterare often acts as the hub between several departments and external actors. The role therefore requires strong collaboration skills and the ability to communicate clearly with many different parties simultaneously.
Common benefits and compensations
Common benefits for Annonssekreterare include occupational pension, wellness allowances, and flexible working hours. Some employers also offer subsidized lunches, professional development, and bonus programs tied to campaign results. Remote work options may be available depending on company policies.
Competition and challenges
The competition for positions as an Annonssekreterare is considered moderate, with a balance between applicants and available jobs. Digitalization has transformed the role, increasing demands for technical skills and adaptability. A key challenge is quickly familiarizing oneself with new ad systems and digital workflows, especially as workload can increase during major campaigns. Salary gaps between genders are still evident, affecting the industry's attractiveness. For those entering the job market, continuous skill development and staying updated on tools and trends are important.
Tips for aspiring Annonssekreterare
To succeed as an Annonssekreterare, being meticulous and organized helps manage multiple ad projects efficiently. Good communication skills are highly valuable, as the role involves many contacts both internally and externally. Flexibility is important during rapid changes in campaign plans or deadlines, and a solution-oriented mindset makes it easier to handle unexpected challenges. Gaining practical experience with ad systems and digital tools through internships or part-time work is recommended. Pursuing further education in marketing or project management can improve employment prospects. Lastly, demonstrating engagement and teamwork willingness is crucial, as collaboration is often central to the role.
Key facts about Annonssekreterare
- Average salary: 40 900 SEK/month
- Education level: High school diploma with supplementary courses
- Work environment: Office-based, often in teams
- Job openings: Approximately 550 nationwide within the profession
- Demand: Moderate opportunities for employment, according to forecasts
Career paths and future prospects
After three to five years as an Annonssekreterare, there are opportunities to advance to more qualified roles such as marketing coordinator, marketing project manager, or specialist in digital advertising. Some choose to deepen their expertise in analysis, media planning, or move into client management within agencies. According to the Swedish Public Employment Service's forecast for marketing and sales assistants, demand is expected to remain unchanged over the next five years, with a balanced labor market. The profession offers good development opportunities for those willing to continuously upgrade their skills and broaden their competencies. Related roles include marketing assistant, media planner, and communications officer.
Frequently asked questions about Annonssekreterare
- What is the average salary of an Annonssekreterare?
- The average salary is 40 900 SEK per month. - What education is required to become an Annonssekreterare?
- Usually a high school diploma supplemented with courses in marketing or administration. - Are there salary differences between women and men?
- Yes, women earn 89% of what men do within the profession. - What is the job market outlook for Annonssekreterare?
- The forecast indicates moderate opportunities for employment and a balance between supply and demand. - What are the most common job duties?
- Managing ad flows, coordinating campaigns, and contacting internal/external parties. - Are there career opportunities?
- After a few years, one can advance to roles such as marketing coordinator or project manager. - What are the highest and lowest salaries for an Annonssekreterare?
- The highest salary is 48,200 SEK (men), 40,000 SEK (women); the lowest salary is 34,600 SEK (men), 35,500 SEK (women).
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35800 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 37600 kr | 37800 kr | |
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 38800 kr | 38900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 37600 kr | 37800 kr | |
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 38800 kr | 38900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35900 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35900 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 39500 kr | 39600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 39500 kr | 39600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Advertising Secretary has the SSYK code 4114, which we use to match against the SCB database to obtain the latest salary statistics.
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