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What does an Annonsmottagare do? – Tasks and work environment

An Annonsmottagare works at the intersection of customer contact, administration, and sales. The main task is to receive, review, and register advertisement orders from both companies and individuals. This involves ensuring that ads are correctly designed, follow applicable regulations, and that content is clear and suitable for publication in digital or printed media. The work environment is often office-based, with some possibility for remote work depending on the employer. The role requires accuracy, good communication skills, and a high level of service, especially in contact with customers and partners. In some cases, it also includes simple graphic editing of ad material or work in specialized publishing systems.

Salary development over time

Annonsmottagare have experienced steady salary growth in recent years. In 2022, the average salary was 37,400 SEK per month. In 2023, it increased to 38 500 SEK, corresponding to an increase of about 2.9%. In 2024, the average salary continued upward to 39 700 SEK, a further increase of approximately 3.1% compared to the previous year. This salary development reflects a continued demand for administrative and marketing-related services, although competition for jobs remains relatively unchanged. The salary increase can also be explained by an increased focus on digital skills and the need for broader competencies within advertising and customer contact.

Annonsmottagare salary – comprehensive overview

• Average salary: 39 700 SEK/month
• Lowest salary: 34,600 SEK/month (men), 35,500 SEK/month (women)
• Highest salary: 48,200 SEK/month (men), 40,000 SEK/month (women)
• Hourly wage: 239 SEK
• Gender differences: Men earn 43 700 SEK, women earn 38 200 SEK (87% of men's salary)
• Regional differences: No significant data on large regional variations, but generally salaries follow metropolitan levels.

Education and qualifications

To work as an Annonsmottagare, a high school education is usually required, preferably with a focus on commerce, administration, or media. Many employers also seek experience in customer service, marketing, or sales. Specific courses in digital publishing systems, basic graphic design, and communication are advantageous. Practical experience often weighs heavily, and the role may be combined with internal training or trainee programs.

• High school education: Business and administration programs or equivalent (3 years)
• Courses: Digital marketing, customer communication, basic graphic design
• Internship: Internships or trainee positions in administration, media, or sales are advantageous
• Prerequisites: Good Swedish and English skills, experience in customer contact
• Tips for choosing: Combine education with work or internships to build experience and networks

Common benefits and compensation

Annonsmottagare are often offered benefits such as wellness allowances, occupational pension, and flexible working hours. Some employers also provide training support, options for remote work, and bonuses linked to performance or customer satisfaction. Other common compensations include subsidized lunches and insurance packages.

Competition and challenges

The competition for positions as an Annonsmottagare is moderate, with approximately 550 job openings in the profession nationwide. The job market is characterized by balance, where supply and demand are relatively equal according to the Swedish Public Employment Service's forecasts. A challenge is the increasing digitalization, where tasks and customer requirements change rapidly. The ability to handle new publishing systems and digital tools is becoming increasingly important. At the same time, high service orientation and the ability to manage multiple tasks simultaneously are essential. Competition may be tougher in metropolitan regions where more people seek careers in media and advertising services.

Tips for those wanting to become an Annonsmottagare

To succeed as an Annonsmottagare, it is good to combine accuracy with a strong sense of service. Developing communication skills facilitates dialogue with customers and colleagues, which is crucial for building trust and understanding. Flexibility and stress resilience are important qualities, especially when handling multiple assignments or tight deadlines. An active interest in digital tools and publishing systems provides a competitive advantage, as does a willingness to continuously learn about new technology and market trends. Building a network within the industry and taking opportunities for internships or extra work increases the chances of employment. Finally, being solution-oriented and able to prioritize effectively when workload varies is a significant asset.

Key facts about Annonsmottagare

• Education level: High school education is most common, often with a focus on commerce or administration
• Work environment: Office-based, sometimes with remote work options
• Work type: Full-time or hourly employment, often daytime
• Demand: 550 job openings nationwide, with moderate opportunities
• Special skills: Digital publishing and customer communication are advantageous

Career paths and future prospects

After a few years of experience as an Annonsmottagare, opportunities open to advance to roles such as marketing assistant, media planner, or project manager within media production. It is also common to move into more specialized services within digital advertising or media planning. According to the Swedish Public Employment Service's forecast, demand for marketing and sales assistants is expected to remain unchanged over the next five years, with a balanced national job market. However, digitalization and changing media habits may influence the profession's content and demand in the long term. Further education in marketing or technology can open even more career opportunities.

Frequently asked questions about Annonsmottagare

• What does an Annonsmottagare earn?
  - The average salary is 39 700 SEK per month, but it varies depending on experience and employer.
• What are the gender differences in salary for Annonsmottagare?
  - Men earn an average of 43 700 SEK, women earn 38 200 SEK, which is 87% of men's salary.
• What education is required to become an Annonsmottagare?
  - High school education with a focus on commerce, administration, or media is most common, often supplemented with courses or internships.
• Are there regional salary differences?
  - Salaries are generally higher in metropolitan regions, but large regional variations are uncommon.
• What are the future prospects for Annonsmottagare?
  - Demand is expected to remain unchanged over the next five years, with a balanced national job market.
• What personal qualities are important in the profession?
  - Accuracy, service-mindedness, good communication, and flexibility are key to success.
• What career opportunities are available?
  - Progression to roles such as marketing assistant, media planner, or project manager after some experience is common.