Consultant, marketing salary

Salary for Marketing Consultant

The average salary for a Marketing Consultant is 51 600 kronor per month. This marks an increase from last year's average salary of 48700 kronor. Men in the profession earn an average of 55 800 kronor, while women earn 48 700 kronor, meaning that women earn 87% of what men do.

What does a Marketing Consultant do?

A Marketing Consultant can work on a variety of tasks, all aimed at improving the company's marketing and business strategies. This includes market analysis, development of marketing plans, implementation of marketing campaigns, and monitoring market trends. Marketing analysts and marketers work to identify target audiences, understand consumer behavior, and evaluate the effectiveness of campaigns.

Education and Requirements

To become a successful Marketing Consultant, a degree in marketing, business administration, communication, or a related field is often required. Many employers also value practical experience through internships, project work, or previous employment in marketing. Further education and certifications in specific marketing techniques or tools can also be a significant asset.

Job Opportunities and Outlook

According to the Swedish Public Employment Service's assessment, job opportunities for marketing analysts and marketers are high at the national level. Demand is expected to remain unchanged over the next five years. However, the recruitment situation can sometimes be challenging, as there is a paradox where there is a potential supply of qualified candidates while many are leaving the profession.

Benefits

As a Marketing Consultant, you can expect certain benefits depending on the employer. Common benefits include paid training, conferences, and seminars to stay updated on the latest trends and techniques in marketing. Other benefits may include a company-paid mobile phone, computer, and sometimes the opportunity to work remotely.