Vacant job

Through our company Supersejf AB, driven by the innovation company Lfant, we have developed a Fighter Brand and a new digital initiative – the future of insurance solutions, Sejfa. Insurance is not the hottest topic in the feed. We know this. Now we are looking for you who want to change that.

About the role
You own Sejfa's organic presence, from idea to publication on TikTok, Instagram, and the channels that actually matter to our target audience. You not only understand what is trending, you understand why. And you know how to take a topic like home insurance and make it understandable, relevant, and actually worth watching.

This is a role for you who springs spontaneous ideas at lunchtime just as easily as delivering against a brief. Who knows the difference between content that is published and content that lands.

What you do:

• Create and publish organic content for TikTok, Instagram, and other relevant platforms; video, reels, stories, images, and copy.
• Own the strategy and content calendar: planning, analysis, and optimization.
• Handle community management and keep track of what the target audience is actually talking about.
• Drive UGC and creator collaborations and follow up on results.
• Collaborate closely with the team and the media agency regarding campaigns in more channels.
• You accompany the team to events and seize content opportunities.

We measure among other things:

• Reach and follower growth in organic channels.
• Engagement rate per post and channel.
• UGC collaborations and organic traffic to sejfa.nu.

About you
You like to take initiative, think creatively, and understand what drives engagement. You know the difference between content that is merely published and what actually works. You are aware of trends before they feel overused, understand the logic of the platforms, and thrive in a fast-paced environment where ideas quickly become content.

You are self-reliant, confident in your ideas, and for you, good content is not about following a checklist but about understanding the target audience, reading the moment, and daring to test new things. At the same time, you are unpretentious enough to both receive a brief and run with a completely independent idea.

• A couple of years of experience producing organic content for TikTok and Instagram and know what actually works.
• You are comfortable behind the camera, as well as with the entire flow from filming to publishing.
• Experience with community management and building real engagement.
• Data-driven enough to understand your KPIs, and creative enough not to get stuck in them.
• Experience with UGC and creator collaborations is a plus.
• Fluent in Swedish, and comfortable with English.

Why Sejfa?
We are a small team with a large mandate and a short path from idea to action. Behind us stand eight Länsförsäkringar companies, which gives security and a stable foundation. Ahead of us is a lot to build. Are you ready? Of course you are ready!

START: According to agreement
LOCATION: Gothenburg
SCOPE: Full-time
SALARY: Fixed salary
LAST APPLICATION DATE: Selection is ongoing
CONTACT: Recruiter Mattias Marberg, [email protected] (for questions about the position, not applications)

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