Vacant job

As a Category Manager at Midsona, you will have the opportunity to combine commercial responsibility with strategic assortment work in a dynamic and values-driven organization. Here, you will become a central part of identifying growth opportunities, optimizing the category portfolio, and ensuring that Midsona's products continue to meet consumers' needs in a rapidly changing market.

Midsona is a leading company with healthy products. The group's headquarters is located at Dockplatsen in central Malmö. The company's vision is to become one of the leading players in Europe within health and wellness, and you will recognize several of the company's brands, e.g., Friggs, Kung Markatta, Gainomax, and Swebar, and now also Risenta.

About the Role

In this role, you will work with all of Midsona's prioritized categories and clearly drive category issues both internally and in customer meetings. As a Category Manager at Midsona, you will have a key role in developing and driving the company's category work forward.

You are responsible for turning insights and data into long-term strategies and concrete activities that create profitable growth, strengthen market position, and contribute to developing both local and global category plans.

The role is both strategic and operational and involves close collaboration with both the sales organization and external customers and internal global teams.

Key responsibilities include:

• Develop and implement category and innovation strategies that drive profitable growth
• Be responsible for local category goals linked to sales and profitability
• Create annual category activation plans based on customer insights, category, and brand strategy
• Analyze sales, shopper, and consumer data to identify growth opportunities
• Turn insights into concrete strategies and activities that drive category development and shopper behavior
• Support the sales team in customer dialogues and category presentations, as well as collaborate with customers' category managers
• Contribute insights to strategies and pricing, and conduct store tests and shopper surveys
• Build strong relationships with internal and external business partners and follow up on plans and results

Experience and Qualifications

We are looking for a person who is curious, courageous, and has gravitas in how they approach both analysis and business. The role involves many contact surfaces and high expectations from different parts of the organization, which requires a good understanding of your own role, your mandate, and your ultimate responsibility for category issues within the organization.

We also see that you have a strong sales-oriented ability, where you can quickly read needs in customer dialogues with Key Account Managers and customers and adapt your message accordingly. You thrive in customer meetings and have the ability to turn insights into clear, convincing, and business-driving recommendations.

Requirements:

• Sales and/or marketing education
• At least 3 years of experience in FMCG
• Experience working with large amounts of data
• Fluent in English and Swedish, both spoken and written
• Good knowledge of the Office package

Preferred:

• University degree in a relevant field
• Experience with Nielsen

About the Company

Midsona is one of the leading players in the Nordics within a growing market for health and wellness.

Midsona markets well-known brands such as Friggs, Kung Markatta, Urtekram, Gainomax, Swebar, Renässans, and MyggA, and now also Risenta. Our customers are found in grocery retail, pharmacies, and health specialty stores.

Midsona is listed on the Stockholm Stock Exchange and had a turnover of approx. 3.6 billion SEK in 2025. Midsona has approx. 1,100 employees, and the headquarters, where approx. 120 people work, is located in Malmö.

Application

Please submit your application as soon as possible. The last day for applications is May 17th. Please note that the advertisement may be taken down earlier as we are working with a rolling selection. If the advertisement remains online, the position has not yet been filled and the process continues.

A cover letter is not necessary in this recruitment, and you will not be assessed differently if you do not submit one. Instead, focus more on the selection questions.

Midsona collaborates with EQuality in this recruitment. If you have any questions, you are welcome to contact the recruitment team at EQuality:

• Jennifer Friman at [email protected] or 0703-20 12 12
• Karl-Johan Kjellberg at [email protected] or 0701-71 94 17

About EQuality Recruitment & Interim

With EQuality, you get quality in recruitment. We make businesses successful by placing the right person in the right place. EQuality works cross-industry and focuses on executive positions and key functions. We work with executive search, recruitment & interim, as well as tests and candidate evaluation.

Our values are professionalism, transparency, and engagement, and EQuality stands for:

• EQ - Emotional intelligence is as important as IQ
• Equality - Diversity and equality are a given for us
• Quality - We ensure quality in every recruitment, both for the client and the candidate