Advertising manager, business-oriented manager salary

Occupational Profile: Advertising Manager, Operational Manager

Advertising managers, often referred to as operational managers in the field of marketing and advertising, play a key role in driving and developing advertising strategies for companies and organizations. These professionals are responsible for coordinating advertising campaigns, analyzing market data, and leading and inspiring their teams to achieve optimal results.

Salary and Income Development

The average salary for an Advertising Manager in Sweden is currently 66 800 SEK per month. However, there is a noticeable gender pay gap within the profession, where men earn an average of 71 000 SEK, while women have an average monthly salary of 58 500 SEK. This means that women earn 82% of what men do. Compared to the previous year, the average salary has increased from 62 300 SEK to 66 800 SEK, indicating a positive salary development within the industry.

Education and Skills Requirements

To become an Advertising Manager, a higher education degree in marketing, communication, or related fields is typically required. Relevant work experience in advertising or marketing is often a prerequisite, as well as the ability to manage multiple projects simultaneously. Leadership qualities, creativity, and analytical skills are other important traits sought after in this profession.

Labor Market and Career Opportunities

The job market for Advertising Managers is relatively stable with good opportunities for career advancement, especially for those who continuously develop their skills and stay updated on the latest trends in digital marketing. The position of Advertising Manager can also serve as a stepping stone to higher management positions in marketing and business development.

Tips for Aspiring Advertising Managers

For those aiming for a career as an Advertising Manager, it is important to build a broad network and constantly seek new knowledge and skills in both traditional and digital marketing. Being updated on the latest tools and techniques in advertising is crucial.

Benefits in the Profession

Many companies offer attractive benefits for Advertising Managers, such as paid further education, flexible working hours, and the possibility of remote work, which not only increases job satisfaction but also contributes to personal and professional development.