Marketing manager, business-oriented manager salary

Occupational Profile: Marketing Manager, Operational Manager

A marketing manager, often an operational manager in areas such as financial analysis and investment advisory, plays a central role in shaping and directing marketing strategies as well as business development within a company. This position carries the responsibility of not only following but also anticipating and reacting to market trends to maximize the company's profitability and market share.

Educational Requirements and Prerequisites

To qualify as a marketing manager, a bachelor's degree in marketing, business administration, or related fields is usually required. Many employers also prefer candidates with an MBA or equivalent postgraduate studies. Industry experience, the ability to analyze market data, and strong leadership skills are crucial. Continuously updating one's knowledge through courses and certifications is also important to stay relevant in the profession.

Salary and Statistics

According to the latest salary statistics, a marketing manager earns an average of 66 800 SEK per month. However, there is a noticeable difference in salaries between genders, where men earn an average of 71 000 SEK while women earn 58 500 SEK, meaning that women earn 82% of what men do. This salary gap marks an important point of discussion within the profession and the industry. From the previous year, the average salary has increased from 63 200 SEK to 66 800 SEK, indicating a positive salary development in the field.

Tasks and Responsibilities

As a marketing manager, you are responsible for leading and developing marketing strategies that support the company's overall business strategies. This includes everything from market analysis and segmentation to planning and executing marketing campaigns. You are also expected to collaborate closely with other departments such as sales and product development to ensure that marketing strategies are well-integrated and effective.

Key Qualities and Skills

To succeed as a marketing manager, you need to be analytical, strategic, and have good leadership qualities. The ability to interpret large amounts of data and turn them into concrete strategic decisions is crucial. You should also be a strong communicator, both verbally and in writing, and able to present complex information clearly.

Potential Benefits

In the role of a marketing manager, you can often expect certain benefits that contribute to career development and working conditions. These may include paid further education, a work phone, and possibly a company car depending on the company's policy. These benefits are not just a bonus but also an investment in the staff's skills and motivation.